Facebook business page product guide


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What makes better to New Facebook Timeline Business Pages in comparison to old Facebook Landing pages?

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Facebook business page product guide

  1. 1. Copyright 2012www.monsoonconsulting.com
  2. 2. Bye Bye Landing pages… Welcome Timeline! www.monsoonconsulting.com
  3. 3. Here’s What’s Inside!• Background• Out with the Old… I. Default Tab II. Side Banner III. Navigation• In with the New… I. Timeline Cover Photo II. Profile Picture III. Custom Tabs IV. Profile Features V. Admin Features www.monsoonconsulting.com
  4. 4. Background• Facebook introduced Timeline for brands on the 29th Feb 2012• Facebook says: “On March 30th 2012, all Facebook Pages will get a new design. Preview your page now to see what it looks like and try out new features”Have you switched to the new timeline layout? www.monsoonconsulting.com
  5. 5. So what’s changed? www.monsoonconsulting.com
  6. 6. No More… Default Landing Pages with Offers and Fan Gates www.monsoonconsulting.com
  7. 7. No More… Default Welcome Pages www.monsoonconsulting.com
  8. 8. No More… Default Landing PagesSo what does this mean?If someone finds your Facebook page via a search engine they will landon your Wall instead of your pre-set fan gate or default welcome page(earlier version)However….You can still set the link you share on the web to route direct traffic toyour Facebook Custom App, Microsite or the Landing PageEach custom app will have its own unique Url www.monsoonconsulting.com
  9. 9. No More…Default Landing PagesCheck how we shared the link of our FacebookMicrosite on Branded QR codehttp://on.fb.me/monsoonconsulting*Tip: Use short codes (bitly.com)Keep the fan gate for offers /promotions/resources… www.monsoonconsulting.com
  10. 10. No side banners (180px 540px) Picture But the good news is... www.monsoonconsulting.com
  11. 11. Lar ge cover photo...be creativeYour brand cover photo can be up to 850x315px
  12. 12. Large cover photoBe aware...What not to include on your cover photo...• Contact information (web address, email, address)• No FB site feature such as Like Us or Share• No Pricing/Discount/Promo’s• No call to action statements such as “Book Now” “Call Now”• Check out the other restrictions in detail at http://www.learnfacebookpages.com/ www.monsoonconsulting.com
  13. 13. www.monsoonconsulting.com
  14. 14. Brand Profile Picture Dimensions of the Profile Picture – 180x 180px Displayed at 125x125 pxThis will be visible when you Comment or Post updates www.monsoonconsulting.com
  15. 15. No left hand side tabs/column layout • Tabs and Apps are now located at the top of the page • Fewer Tabs to show-off – only 3 optional tabs But good news is…. www.monsoonconsulting.com
  16. 16. Lar ge ‘Thumbnails’ for custom tabs www.monsoonconsulting.com
  17. 17. Large ‘Thumbnails’ for custom tabs Place important custom tabs in the order you decide, up to 3 (you cant move photos) Create custom image 111 x 74px for tabs, except FB own Apps such as Photos, Notes etc. You can show a maximum number of 12 Apps www.monsoonconsulting.com
  18. 18. Wider Custom Tab Apps/CanvasNowiFramesandCustomTabscan beup to810pxwide www.monsoonconsulting.com
  19. 19. Wider Custom Tab AppsWhat does this mean?• More space means a better layout• Better user experience with Custom Apps• You can build your website on Facebook www.monsoonconsulting.com
  20. 20. Like and Message button features • Like will convert to liked when liked • Fans can add to interest lists (new feature) • Now your fans/visitors can message you directly from wall (you have an option to turn this off) www.monsoonconsulting.com
  21. 21. Pinning & Important Stories Highlight the important stories to top of your page for seven daysNow you have an option to make any story, update, video more prominent;just click *star icon to do so
  22. 22. Pinning & Large StoriesClick the pencil to pin it to the top of your page, hide or delete it
  23. 23. Pinning & Large StoriesClick the star icon to highlight your important stories www.monsoonconsulting.com
  24. 24. Create Milestones for your Business Define your business through key moments in timeYou can back-date your posts/milestones www.monsoonconsulting.com
  25. 25. Create Milestones for your Business Define your business key moments through time You can back-date your posts as well… www.monsoonconsulting.com
  26. 26. Improved Admin Panel and Insights• Manage everything in one place• Your wall has now 4 main filters - highlights, posts by pages, others, and friend activities• Now people can contact you privately using FB messages• Insights at a glance, the Overview will tell you total likes, people talking about your page, and the weekly reach www.monsoonconsulting.com
  27. 27. Build your AudienceClick on “build audience”Now you can invite email contacts as well Inviteyour friends www.monsoonconsulting.com
  28. 28. Important Size & Dimensions• Cover photo – Width 851px Height 315px• Custom tab icons- Width 111px height74px• Profile picture- 180 x 180px + 5-px border www.monsoonconsulting.com
  29. 29. You’re given a preview option before publishing so you can remain in preview mode until you finalise the page or 30th March whichever is earlier! www.monsoonconsulting.com
  30. 30. Last but not Least...Fundamental principal of your fan page... Engage! Inform! Inspire! www.monsoonconsulting.com
  31. 31. Other Resources• Facebook page guidelines video tutorial (By Facebook) www.LearnFacebookPages.com• Facebook Revised pages guidelines www.facebook.com/page_guidelines.php• Facebook pages overview download http://ads.ak.facebook.com/ads/FacebookAds/Pages_Overvie w.pdf www.monsoonconsulting.com
  32. 32. Now over to you…• What do you think of the Facebook timeline for business pages?• Leave your comments on our Facebook page• Do you think this guide is useful? We welcome feedback• If it was helpful, feel free to share Thanks for reading! Stay tuned.. We will be back with more resources www.monsoonconsulting.com
  33. 33. About Us We deliver digital experiences to driveengagement by combining serious technology savvy with beautiful creative.Monsoon Consulting is an award winning web developmentservices and solutions provider delivering digital design and development and marketing services. We build websites, mobile and social media applications, bespoke software systems and Drupal-built content management systems. www.monsoonconsulting.com
  34. 34. • Get in touch: stephen.kenealy@monsoonconsulting.com• Check our portfolio at www.monsoonconsulting.com• Follow us: @monsoonconsult• Check out our Facebook Microsite: www.facebook.com/monsoonconsulting• Check out our YouTube Channel: www.youtube.com/monsoonconsulting www.monsoonconsulting.com