At its core, online content marketing is simply a form of communication. A way to connect with prospective and current customers to let them know about the products you sell. In today's eCommerce landscape, content marketing is all about the ways in which you communicate with your customers. In this eBook we divide content marketing into three channels:
Visual: You convert sales by recording product demos on YouTube and showcasing product imagery on Pinterest.
Social: Word of mouth about your products and business is spread through social platforms like Facebook, Twitter, and crowd sourced content.
Written: Instead of talking face-to-face with your customers, you reach them in the far corners of the Internet through blogging, online articles, and press releases.
After viewing this eBook, you will:
-Learn that today’s content is everything you publish on the web (i.e., images, pins, posts, articles, etc.)
-Understand that visual content is more sharable and easier to consume than written content
-Be able to start a business account for Pinterest, Facebook, Twitter, Instagram, and YouTube