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Breaking into International Markets with Monsoon Pro

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Breaking into International Markets with Monsoon Pro Breaking into International Markets with Monsoon Pro Presentation Transcript

  • #MonConMonCon WEST | October 10–12, 2012
  • #MonCon Monsoon Pro- Selling Internationally Presented by Brennan BurnsProfessional Services Consultant Monsoon Commerce MonCon WEST | October 10–12, 2012
  • #MonCon  Capture global buyers locally  Tap into international marketstoday’s  Quick and cost effective shipping AGENDA  Manage expectations  Key takeaways  Q&A MonCon WEST | October 10–12, 2012
  • Capture Global Buyers Locally #MonConStart Small, Grow Big New to international shipping? Test the waters from your home market first  Be selective: limit by item criteria such as category or weight MonCon WEST | October 10–12, 2012
  • Amazon and Amazon UK #MonCon Offer international shipping on BMVD products via Monsoon Offer international shipping rates for EGM products via Amazon UI (Seller Central & AEM accounts only) Opt into FBA Global Export/FBA Export for EU programs Note: Only BMVD is eligible for FBA Multichannel exports MonCon WEST | October 10–12, 2012
  • eBay – International Shipping Options #MonCon  Specify inventory to ship by weight and/or other criteria  Flat rate versus weight-based  Specify shipping regions  Reduce fraudulent orders/refunds  Exclude entire regions or countries  Specify up to 4 additional region-specific shipping rates  Entice customers from most frequently shipped to countries with more attractive rates MonCon WEST | October 10–12, 2012
  • eBay – International Shipping Options #MonCon MonCon WEST | October 10–12, 2012
  • #MonCon  Capture global buyers locally  Tap into international marketstoday’s  Quick and cost effective shipping AGENDA  Manage Expectations  Key takeaways  Q&A MonCon WEST | October 10–12, 2012
  • Tap Into International Markets #MonCon International Amazon markets  UK/US  Germany  France  Canada  AEM (unified Amazon European Market account)8 MonCon WEST | October 10–12, 2012
  • Amazon FBA UK #MonCon  BMVD export available worldwide (multi-channel not supported)  EGM limited to certain categories and countries  AFN orders will not show in Orders tab until shipped  FBA UK will list on Amazon, eBay UK, or data exchange only  Allows shipping-aware pricing (same as US)9 MonCon WEST | October 10–12, 2012
  • Tap Into International Markets #MonCon Ten Countries:  UK  Ireland  Netherlands  Belgium  Luxemburg  Germany  France  Italy  Spain  Portugal Total Pop.: ~350m10 MonCon WEST | October 10–12, 2012
  • Amazon European Marketplace #MonConSell across Amazon EU markets using the samecredentials: UK, DE, FR – not IT or ES (yet)Benefits: Single account to manage Choose which countries you want to sell in and when Single inventory pool for all markets Single order report for all markets MonCon WEST | October 10–12, 2012
  • AEM Considerations #MonConConsiderations before moving to single AEMaccount:  If you already sell on multiple EU marketplaces:  You will lose your feedback history in non-domestic marketplaces  You need to re-list your inventory in non-domestic marketplaces  Do benefits outweigh above consideration?  Amazon continues to support the prior structure MonCon WEST | October 10–12, 2012
  • AEM Information #MonConAEM Conditions:  Amazon UK is the ‘parent’ – must enable first  Each Amazon marketplace must be enabled and disabled separately in Monsoon  Amazon UK, FR, and DE can each have their own listing rules  A SKU must exist in the catalog of each market to list on that market- ASIN required  All Amazon European Market accounts share one inventory feed MonCon WEST | October 10–12, 2012
  • eBay International Options #MonCon International Site Visibility  eBay.com listings show up on other eBay country sites  Offer worldwide listing exposure listing via one marketplace  Listings typically show below local sellers eBay.co.uk  List directly to eBay UK  Compete against local sellers on level playing field  Offer products not available through local merchants  Increase listing exposure (US & UK accounts)  Offer attractive shipping rates MonCon WEST | October 10–12, 2012
  • #MonCon  Capture global buyers locally  Tap into international marketstoday’s  Quick and cost effective shipping AGENDA  Manage Expectations  Key takeaways  Q&A MonCon WEST | October 10–12, 2012
  • Monsoon Shipping Integrations #MonCon Endicia Dazzle (www.Endicia.com)  USPS international postage printing  Easy to use ‘Print Postage’ feature in Monsoon  Sends back tracking #’s from Dazzle to Monsoon  Monsoon automatically passes shipping info to marketplaces  Postage amount data recorded in Monsoon Intelligent Business Systems (www.DeskTopShipper.com)  Volume postage discounts  Rate shop multiple carriers  Reduce shipping, handling, & transit time  Create your own business rules  Reduce human error  Save $ MonCon WEST | October 10–12, 2012
  • Monsoon Shipping Integrations #MonCon Endicia Dazzle – it gets even better!  Coming Soon! Combined Customs postage label  Supports CN-22 Customs form on 4x6 postage label  Prints full page form for CP-72 Customs form MonCon WEST | October 10–12, 2012
  • International Shipping Discounts #MonCon Brokers Worldwide (www.BrokersWorldwide.com)  Aggregates international shipments  Scheduled carrier pickup  Volume discounts  Expedited Customs processing  Reduced transit time MonCon WEST | October 10–12, 2012
  • #MonCon  Capture global buyers locally  Tap into international marketstoday’s  Quick and cost effective shipping AGENDA  Manage Expectations  Key takeaways  Q&A MonCon WEST | October 10–12, 2012
  • Manage Expectations #MonConCustomer Service Proactive communication with international buyers  Use email templates in Monsoon to provide updates  Translate email for French & German buyers  Use Amazon Market Notes to state shipping times up front  Use eBay Listing Templates to do the same Monitor Feedback  International buyers expect prompt shipping  Lower sales volume means negative feedback cuts deeper  Process international orders first on daily basis  Ensure reliable shipping process is in place before launching European markets directly  Avoid cancellations MonCon WEST | October 10–12, 2012
  • #MonCon  Capture global buyers locally  Tap into international markets  Quick and cost effective shippingQUESTIONS?  Manage Expectations  Key take aways  Q&A MonCon WEST | October 10–12, 2012
  • Key Takeaways #MonConNext Steps: Get familiar with shipping options & opportunities Offer international shipping on Amazon & eBay Enable international Amazon markets (AEM, UK, DE, FR) Enable eBay UK Keep customers happy MonCon WEST | October 10–12, 2012
  • #MonCon  Capture global buyers locally  Tap into international markets  Quick and cost effective shippingQUESTIONS?  Manage Expectations  Key take aways  Q&A MonCon WEST | October 10–12, 2012
  • #MonCon Brennan Burns (e) bburns@monsooncommerce.com (p) 971-255-5837 thank you! monsooncommerce.comPlease visit www.monsooncommerce.com/moncon to download a copy of this presentation, see pictures and videos, and tell us what you think about the conference. MonCon WEST | October 10–12, 2012