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Amazon Best Practices
Amazon Best Practices
Amazon Best Practices
Amazon Best Practices
Amazon Best Practices
Amazon Best Practices
Amazon Best Practices
Amazon Best Practices
Amazon Best Practices
Amazon Best Practices
Amazon Best Practices
Amazon Best Practices
Amazon Best Practices
Amazon Best Practices
Amazon Best Practices
Amazon Best Practices
Amazon Best Practices
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Amazon Best Practices

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Learn Amazon Best Practices for merchants.

Learn Amazon Best Practices for merchants.

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  • 1. #MonConMonCon WEST | October 10–12, 2012
  • 2. #MonCon Amazon Best PracticesPresented by Genny Rapp Strategic Client Manager Monsoon Commerce MonCon WEST | October 10–12, 2012
  • 3. #MonCon  Customer Satisfaction  Competitive Listingstoday’s  Shipping Rates AGENDA  Fulfillment By Amazon  Key Takeaways  Q&A MonCon WEST | October 10–12, 2012
  • 4. Customer Satisfaction #MonConStalk Your Amazon Account…Daily (minimum)Pay Obsessive Attention to Performance Targets: Order defect rate (ODR)*: <1% Pre-fulfillment cancellation rate: <2.5% Late shipment rate: <5% *Order Defect Rate: An order has a "defect" if it incurs a negative feedback, an A-to-z Guarantee claim or a service credit card chargeback. Your order defect rate is defined as the number of orders with a defect divided by the number of orders in the time period of interest. Order defect rate is the key measure of your ability to provide a good customer experience. MonCon WEST | October 10–12, 2012
  • 5. Feedback is Critical #MonConMonitor feedback closely Respond quickly (24 hours) Right the wrong – don’t be afraid to refund Request that negative feedback be removedKeep feedback levels higher than 95%Handle A-Z claims QUICKLY, with patience and care! MonCon WEST | October 10–12, 2012
  • 6. #MonCon  Customer Satisfaction  Competitive Listings  Shipping Ratestoday’s  Fulfillment By Amazon AGENDA  Key Takeaways  Q&A MonCon WEST | October 10–12, 2012
  • 7. Competitive Listings #MonConKey elements of a competitive listing: Price is king!  Lowest price gets the sale Positive feedback rating Condition and shipping notes  Differentiate yourself from the competition MonCon WEST | October 10–12, 2012
  • 8. #MonCon  Customer Satisfaction  Competitive Listings  Shipping Ratestoday’s  Fulfillment By Amazon AGENDA  Key Takeaways  Q&A MonCon WEST | October 10–12, 2012
  • 9. Shipping Rates #MonConSet your own shipping rates on consumer goods Seller Central/Merchant@ account types only, no media Ensure that your Monsoon Pro shipping settings match your Amazon account settings  Item price + shipping is used in dynamic pricing logicConsider Free Shipping Free shipping listings receive rank benefit when total price is the same as competitor’s total price Can be applied to specific inventory groups  Will override weight or per-shipment rates indicated in your Amazon account Utilize item-level shipping surcharge to offset shipping costs MonCon WEST | October 10–12, 2012
  • 10. #MonCon  Customer Satisfaction  Competitive Listings  Shipping Ratestoday’s  Fulfillment By Amazon AGENDA  Key Takeaways  Q&A MonCon WEST | October 10–12, 2012
  • 11. Fulfillment By Amazon #MonConConsider Fulfillment By Amazon (FBA) Send inventory to Amazon and fulfillment is handled by the Amazon Fulfillment Center Items in the FBA program are eligible for Amazon’s wildly popular Prime and Super Saver Shipping programs  Super Saver Shipping: Orders of $25 or more of Amazon-fulfilled items receive free standard delivery (5-8-days)  Prime:  $79 annual fee  No minimum purchase necessary  Unlimited free 2-day shipping on Amazon-fulfilled orders  Overnight shipping for same price as standard (e.g. $3.99/book) MonCon WEST | October 10–12, 2012
  • 12. Why Use Fulfillment By Amazon? #MonCon Shipping and merchandising  Only way to enable your listings with the same shipping and combined-ordering options as Amazon Trusted customer experience  Amazon’s fulfillment is unparalleled  Easy customer returns Tap into highly loyal Prime Buyer segment  Prime buyers are more likely to buy FBA items than locally- fulfilled items “Buy Box” eligibility for new and used media items Increased sales and turn rates MonCon WEST | October 10–12, 2012
  • 13. #MonCon  Customer Satisfaction  Competitive Listings  Shipping Ratestoday’s  Fulfillment By Amazon AGENDA  Key Takeaways  Q&A MonCon WEST | October 10–12, 2012
  • 14. Key Takeaways #MonCon1. Pay close attention to feedback and performance targets  Keep Order Defect Rate <1%2. Price is King!3. Customize your shipping rates4. Consider Fulfillment By Amazon MonCon WEST | October 10–12, 2012
  • 15. #MonCon  Customer Satisfaction  Competitive Listings  Shipping Ratestoday’s  Fulfillment By Amazon AGENDA  Key Takeaways  Q&A MonCon WEST | October 10–12, 2012
  • 16. Q&A #MonCon MonCon WEST | October 10–12, 2012
  • 17. #MonCon Genny Rapp (e) grapp@monsooncommerce.com (p) 971-255-5871 thank you! monsooncommerce.comPlease visit www.monsooncommerce.com/moncon to download a copy of this presentation, see pictures and videos, and tell us what you think about the conference. MonCon WEST | October 10–12, 2012

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