Thinking Digital

Wednesday, 8 June 2011

As were discovering the hard way, capitalism is predicated on extracting wealth from people, communities, society, nature, and the future — and so the fundamental challenge of the 21st century is learning to create authentic, meaningful, lasting value for them. ~ Umair Haque Author of The New Capitalist Manifesto Monsieur. © 2011Wednesday, 8 June 2011

I often tell people that the best ad we ever did was the Lee Clow Chairman, Global Director Apple Store. We do great of TBWAWorldwide TV commercials, we do wonderful billboards, but you walk into an Apple store and you’re now immersed in a brand that’s going to change your life. Monsieur. © 2011Wednesday, 8 June 2011

Average weekly hours for different media Internet Watching TV Radio Time-shifted TV Gaming Unofficial Streamed TV Online Radio On-demand TV Mobile Internet Newspaper IPTV Magazine Video on Mobile Device 0 5 10 15 20 25 2011 2010 Nielsen Online Consumer Report Published in The Australian – “A Nation of Square Eyes”, 11 April 2011 Monsieur. © 2011Wednesday, 8 June 2011

The The from Indust- Digital to rial age AgeWednesday, 8 June 2011

Pre-digital Post-digital Passive Connected Consumer Consumer Lean back Lean forward Narcissism Being interesting Loud Useful Perception Behaviour One way Participatory Monsieur. © 2011Wednesday, 8 June 2011

The extent to which a The extent to which a consumer has a person loves a website, meaningful brand service, product or experience when app or finds it useful exposed to commercial or compelling enough advertising, to earn their sponsorship, television attention, business, contact, or other repeat visits and experience. referrals. Wikipedia Tim Malbon Made By Many Monsieur. © 2011Wednesday, 8 June 2011

The The from Big to Long Idea IdeaWednesday, 8 June 2011

Big ideas aren’t working anymore! • In most categories a brand’s market share is stationary • 4 out of 5 categories are seen as increasingly homogeneous • Less than 1 in 10 ads seen as different Andrew Ehrenberg – McKinsey Monsieur. © 2011Wednesday, 8 June 2011

http:/ /www.youtube.com/watch?v=bDeHP9iXig0&#t=01m16sWednesday, 8 June 2011

http:/ /vimeo.com/3972081Wednesday, 8 June 2011

"Were looking at whos written those comments, what their influence is and what comments have the most potential for helping us create new content. The social media guys and script writers are collaborating to make that call in real time. We have people shooting and were editing it as it happens. Then the social media guys are looking at how to get that back out around the web... in real time."Wednesday, 8 June 2011

http:/ /www.youtube.com/watch?v=CtL51VME4QoWednesday, 8 June 2011

http:/ /www.youtube.com/watch?v=L58rY7vGLJQWednesday, 8 June 2011

100 Digital Trends @jonathanbriggs February 2011 3D Printing Readers Mobile replaces PCs Semantic Web A/B testing Experimentation Mobile only brands Skills shortages Adaptive learning Follow me buttons Mobile search advertising Smart GTD tools/calendars Affliliate networks Free Wifi Mobile SEO Social analytics Android Freemium business models Mobile social networks Social business App stores Gaming Mobile web Social feedback Apps Gesture interfaces Near field communication Social gaming Assessment Google Instant Open identities Social learning Augmented reality Group buying Open source software Social brand monitoring Click & collect Growth in the Chinese Market Pay-per-click advertising Social music Cloud computing Hashtags for TV shows Peer-to-peer advertising Social search Co-marketing Importance of great content Personalised newspapers Social shopping Collaboration tools Improved analytics tools Predictive analytics Socially enabled ads Competitor analysis Improved business uses for F’book Privacy backlash Solid state storage Content curation Improved development tools Publishing on demand Subscriptions Context aware comp’ing Improved publishing tools QR codes Tablet computers Crowd funding Intense personalisation Quora The Social Graph Crowd sourcing IPv6 Real time media buying/bidding Touch interfaces Customer service Like buttons Real-time dashboards Video search Cyberterrorism Location based marketing Remarketing Video sharing Data visualisation Location based services Retail kiosks Virtual personas Digital PR Mashups RFID tags Voip Digital textbooks Microblogging Rise of emerging economies Walled gardens w/ paywalls Display advertising Mobile commerce Scalable systems Wikileaks ECommerce Mobile discount coupons SecurityWednesday, 8 June 2011

The new advertising model is not 360, it’s 365. This means thinking editorially, reacting in real time, engaging in reciprocal conversations and distributing generous amounts of both mass and niche content. Paul Kemp-Robertson Contagious Magazine, April 2011 Monsieur. © 2011Wednesday, 8 June 2011

Thinking digital • Small ideas with a common theme trump big ideas • Doing over saying • Be useful – earn the right to speak • Ideas worth advertising • Innovation: a lifetime of learning Monsieur. © 2011Wednesday, 8 June 2011

The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it... Mark Weiser Monsieur. © 2011Wednesday, 8 June 2011

http:/ /www.youtube.com/watch?v=Us2eb3NUf_MWednesday, 8 June 2011

Questions?Wednesday, 8 June 2011

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Thinking Digital

by Adam Morris

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