Earth Overshoot Day: 20 August
Global Footprint Network, 2013
We (or, as designers—the organisations
we work for) go into social debt when
we waste people’s time, energy,
resources; when we take from them
without giving them anything of
meaningful value in return.
As we're discovering the hard way, capitalism is
predicated on extracting wealth from people,
communities, society, nature, and the future —
and so the fundamental challenge of the 21st
century is learning to create authentic,
meaningful, lasting value for them.
The New Capitalist Manifesto
• Design for people, not pixels. Think ‘value creation for
• Think beyond the browser. Broader opportunity to
interact in the real world, we can add genuine value
to their lives.
• Shift conversation towards problems worth solving.
Opportunity to create thick value; thick value reduces
waste and avoids social/environmental debt.
Adam Morris • studiothick.com • @monsieurmorris