Summary after 48 hours TWEET THIS: @HaveYouGIVEN An evolution in corporate giving: Given.org
GIVEN helps companies find and support people’s causes on Facebook Summary <ul><li>A not-for-profit Facebook application that enables companies to sponsor causes publicly </li></ul>The Concept <ul><li>Facebook users target companies for support </li></ul><ul><li>Companies select causes based on the number of “Facebook friends“ and other filters </li></ul><ul><li>Fund raising activity is publicised via feeds to friends of the fundraiser and fans of the company & charity – ‘the triple multiplier effect’ </li></ul>
The value proposition is compelling to all For Fundraisers For Companies <ul><li>Avoids chasing friends for money </li></ul><ul><li>Companies have more money to give </li></ul><ul><li>Feeds encourages others to do get involved </li></ul><ul><li>Not-for-profit application </li></ul><ul><li>Viral publishing to “friends & followers” of the user , the charity and company </li></ul><ul><li>Give with control & efficiency </li></ul><ul><ul><li>Define total amount </li></ul></ul><ul><ul><li>Efficiency in selecting causes </li></ul></ul><ul><li>Embrace the social networking trend </li></ul><ul><li>Truly engage with fans & customers </li></ul>
Some key numbers for you ... <ul><li>has 300+ million users </li></ul><ul><li>has 3,700,000 Facebook fans </li></ul><ul><li>has 167,000 Facebook fans </li></ul><ul><li>has 42,000 fans </li></ul><ul><li>Nikita Thakrar (our team mate) has 1,000+ Facebook friends! </li></ul><ul><li>has channelled £536 million </li></ul>
‘ GIVEN effect’ – social giving made simple Fundraisers Companies Causes Posting on company walls & word of mouth Search via GIVEN app Via fan page, feeds & word of mouth Existing communication channels
Given.org ticks all the right boxes Given.org Company Sponsorship Not-for-Profit Built in Company ROI Facebook Share No monthly subscription Paypal accepted Fundraising History Global Competitors
We are rocking the Giving world in 48 hours! Activity Progress Fund raisers identified Already 600 Sponsors onboard In progress Charity endorsement Several already received Press releases Done Supporting informational website Done (www.given.org) Buzz Marketing Techfluff, Facebook, ... Targets to use & sponsor PLEASE HELP!
Companies can do good, truly engage and directly build brands Example Donation Donation £50 Popular Facebook user 1,000 direct friends Assume 1% of friends ‘ share ’ to their own 300 friends 4,000 impressions Charity (e.g. RSPCA) 167,000 fans Assume 20% of fans allow feeds 33,400 impressions Total impressions 37,400 impressions CPM £ 1.30 Brand & Engagement Effect Unparalleled