facebook abc

Se da un , ce facem cu el? Adrian MONORANU Marketer, Public Speaker, Special 4 Martie 2011 – SMS Iasi, Hotel Unirea [email_address] http://monoranu.ro http://facebook.com/monoranu http://twitter.com/monoranu

Cuprins
de ce sa am Facebook?
facebook ABC
cum sa fac o campanie pe Facebook?
greseli
sfaturi de la “americani”
Adrian MONORANU, Marketing Consultant - www.expertionline.ro

facebook – “she-i asheia”?
cea mai mare retea de socializare
2952380 utilizatori in RO (azi ora 06.11 am)
98200 utilizatori in Iasi
264.000 utilizatori noi in ultima luna, in RO
8 conturi noi pe secunda
interactiune, cautare, email, etc.

facebook ABC
pagina vs. cont de user
info, info, info
landing page (ex FBML, acum HTML)
tabs (video, foto, newsletter, shop, etc.)
sidebar (sondaj, newsletter, afiliere, etc.)
posteaza! (nu numai anunturi)
link catre pagina (site, blog, twitter, etc.)
invita (email, blog, twitter, alte site-uri, etc.)
subscribe la pagini si grupuri (posteaza, invita)
nu spama!

campanie pe facebook? AGENTIE DIY Adrian MONORANU, Marketing Consultant - www.expertionline.ro

optiuni brand building promotions advertising pr sales Adrian MONORANU, Marketing Consultant - www.expertionline.ro

target
pagini aka “Public Profiles” (campaign hub)
facebook ads & sponsored stories(demografic)
engagement Ads (video, gift, poll)
viral Apps (intrebari, jocuri, etc.)

pagini de facebook landing page tabs actions status updates informatii content Adrian MONORANU, Marketing Consultant - www.expertionline.ro

facebook Ads ads vs. stories destination tab copy image Adrian MONORANU, Marketing Consultant - www.expertionline.ro

facebook Ads location demographics Adrian MONORANU, Marketing Consultant - www.expertionline.ro

facebook Ads budget programare Adrian MONORANU, Marketing Consultant - www.expertionline.ro

facebook Apps
viral feed (user wall)
notificari (invitatii, cereri, email)
informatii utilizatori (profil in aplicatie)
profil (box, tab, etc.)

facebook rules 4 succes
simple (complica treptat)
share (creeaza subiecte)
self-expression (lasa userii sa distribuie)
funny (userii vor sa se simta bine)
usability (mai putin de 10 secunde)
integration & context (alte medii)

facebook insights
apps insights
page insights

big mistakes
postezi prea mult zilnic – esti stresant
repostezi – esti plictisitor
te certi cu fanii – esti inconstient
stergi comentarii negative – esti ofticos
postezi prea des* – esti grabit
postezi la fel – esti mecanic
nu raspunzi la comentarii – esti indiferent
raspunzi prea lent – esti lenes
nu folosesti landing tabs – esti novice …

de final …
integreaza-te, socializeaza – userii vor prieteni nu branduri
fa-te util sau funny – altfel esti boring
abordeaza holistic – nu uita de detalii
fii inteligent – urmareste statisticile
analizeaza – optimizeaza, itereaza
nu fi fricos – fa schimbari radicale
asculta – userii cer
angajeaza-te – educa stakeholderii

multumesc. www.slideshare.net/monoxid Resurse : http://facebrands.ro http://socialbakers.com/blog http://nudgelondon.com

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facebook abc

by Adrian Monoranu on Mar 04, 2011

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facebook abc — Presentation Transcript