Brand ambassadors

The Brand Ambassador Dilema Adrian Monoranu adrian.monoranu@inoras.ro monoranu@gmail.com www.monoranu.ro www.twitter.com/monoranu

Brand Ambassador - BA“It is a combination of using your time to createa positive image of the brand and to quickly and skillfully handle customer complaints.” - EmployeeAmbassador.com Adrian MONORANU - InOras.ro - All rights reserved

The Official BA• Becomes an employee• Gets trained• Receives corporate support• Follows brand strategy• Gets promoted• Becomes a “superstar”!• Often stares in commercials Adrian MONORANU - InOras.ro - All rights reserved

Identifying Internal BAs• Voice – bloggers, twitter&facebook users• Matching personalities• Passionate• Trustworthy• Leaders with followersValuable Tip: Look outside the marketing department! Adrian MONORANU - InOras.ro - All rights reserved

Rules for Internal BAs• Set strict guidelines• Give them the right information• Make sure they not offend customers• Train them on social media• Offer corporate support• Don’t be “over possessive”• Don’t be a control freak. Adrian MONORANU - InOras.ro - All rights reserved

The Social Media Freak BA• Connected• Uses different platforms• Involved in groups• Plenty of relationships• Good technical knowledge• Personal brand (not necessarily a good thing) Adrian MONORANU - InOras.ro - All rights reserved

The Superfan BA• Identify superfans.• Recognize superfans publicly.• Privately request that superfans respond to a questionnaire to get a better sense of who they are.• Evaluate the responses to identify potential brand ambassadors.• Approach superfans privately with a proposal to become a brand ambassador.• Engage the new brand ambassadors to amplify their passions around the brand. Adrian MONORANU - InOras.ro - All rights reserved

Echipa Urban Party Ambasadori ai distractiei urbane1. Joker Man - cel care cauta partea amuzanta din fiecare iesire in oras;2. Glamourous Girl – ”fashionista” care este atenta la cum se imbraca lumea;3. Wild Party Animal - cea care este interesata de atmosfera din club;4. Dancer soul - cea care este atenta daca lumea danseaza si ce fel de muzica se asculta;5. Cupidon Guy - cel care este la curent cu ultimele texte de agatat si are la el radarul pentru a depista fetele/baietii disponibili;6. Drink Tester - cel pentru care bauturile non-alcoolice sau alcoolice nu mai au niciun secret!

Functiile membrilor echipei Urban Party O pagina de Facebook personala pentru fiecare membru al echipei - subiectele abordate vor fi doar din aria de distractie urbana pe care o reprezinta el. O pagina de facebook a echipei Urban Party – subiectele abordate vor ingloba intr-o concluzie generala toate aspectele legate de localurile iesene si distractia urbana. Un blog care va reuni articolele fiecarui membru in parte pentru a creea o harta completa a vietii urbane iesene.2 nivele de interactiune cu utilizatorii: - cu acel membru al echipei pe care utilizatorii Facebook il indragesc mai mult si cu care simt ca au aceleasi interese -cu Echipa Urban Party ca entitate bine conturata.

Evolutia in timp a echipei Urban PartyEchipa Urban Party = un instrument de brand development:• Asocierea fiecarui membru in parte cu brandul InOras.ro va aduce cu sine un aport de imagine din fiecare arie a distractiei in parte.• “Ghid complet de distractii urbane” –echipa va da greutate sloganului prin actiuni nisate.• Identificarea utilizatorilor cu unul din membrii echipei poate conduce la un atasament vis-a-vis de brand.• Echipa va putea suferi modificari insa esenta fiecarui membru in parte va fi cea care va ramane constanta.

Brand ambassadors

by Adrian Monoranu

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