Social media campaigning - Making Links conference 2010

Campaigning with Social Media Tim Norton Online Campaigns Co-ordinator Oxfam Australia [email_address] @norton_tim

Nestle Palm Oil www.greenpeace.org/kitkat

Vuvuzulas for BP www.kickstarter.com/projects/752869858/vuvuzelas-for-bp

The Wishing Tree www.wishtoendpoverty.org.au

Greens Election www.greens.org.au

Behind the logo www.greenpeace.org.uk/logo

The Poverty Question www.makepovertyhistory.com.au

The Poverty Question www.makepovertyhistory.com.au @JuliaGillard - will you commit Australia's overseas aid spending to 0.7 percent of GNI this election? http://bit.ly/PovertyQtn #ausvotes @TonyAbbotMHR - will you commit Australia's overseas aid spending to 0.7 percent of GNI this election? http://bit.ly/PovertyQtn #ausvotes

The Poverty Question www.makepovertyhistory.com.au

Keep Fear Alive

Main points Social media is not a broadcast tool. It shouldn’t even be used as a communication tool – it’s a campaign tool.

Main points Social media is not a broadcast tool. It shouldn’t even be used as a communication tool – it’s a campaign tool. Harnessing the power of the crowd is paramount. Especially the individual skills that exist within that crowd.

Main points Social media is not a broadcast tool. It shouldn’t even be used as a communication tool – it’s a campaign tool. Harnessing the power of the crowd is paramount. Especially the individual skills that exist within that crowd. We all know the mantra ‘you have to set it free’, but it applies to the whole process: brand, message, control, data, measuring. You have to trust in the collective desire to be part of a movement – just try and spark the push.

Main points Social media is not a broadcast tool. It shouldn’t even be used as a communication tool – it’s a campaign tool. Harnessing the power of the crowd is paramount. Especially the individual skills that exist within that crowd. We all know the mantra ‘you have to set it free’, but it applies to the whole process: brand, message, control, data, measuring. You have to trust in the collective desire to be part of a movement – just try and spark the push. Allow individuals to take their own style of ownership over the campaign. Don’t force a particular involvement – provide the tools.

Main points Social media is not a broadcast tool. It shouldn’t even be used as a communication tool – it’s a campaign tool. Harnessing the power of the crowd is paramount. Especially the individual skills that exist within that crowd. We all know the mantra ‘you have to set it free’, but it applies to the whole process: brand, message, control, data, measuring. You have to trust in the collective desire to be part of a movement – just try and spark the push. Allow individuals to take their own style of ownership over the campaign. Don’t force a particular involvement – provide the tools. Make it fun. See John McCain 2008 campaign for how NOT to do this.

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Social media campaigning - Making Links conference 2010

by monkeyjedi on Nov 17, 2010

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Social media campaigning - Making Links conference 2010 — Presentation Transcript