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Make Action

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Too often, we are tasked to create campaigns that simply need to be seen by as many people as we can afford. Lets stop focusing on "earning impressions" and learn how to create actions. …

Too often, we are tasked to create campaigns that simply need to be seen by as many people as we can afford. Lets stop focusing on "earning impressions" and learn how to create actions.

Become inspired to create ideas that drive action by encouraging digital participation. From Facebook posts, to Tumblr sites, to TV commercials, to billboards - no idea is too small or too large to drive action. The more action that can result from an idea the more people we can reach, to create a truly lasting impression.

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  • This dog food billboard dispensed dog food if you checked in on Foursquare… the check in on Foursquare creates a digital footprint that your friends can see and learn more about the brand and activation.

Transcript

  • 1. 11Confidential © 2014Confidential © 2014 7/23/2014 17/23/2014 1Confidential © 2014 Make action Why & how every idea should encourage an action mary snauffer, iris worldwide @marysnauffer
  • 2. 22Confidential © 2014 Every idea needs to encourage an action And that action needs to create a digital footprint so their friends can see it and then take an action and their friends can take an action and their friends can take an action…
  • 3. 33Confidential © 2014 What is an action? It’s an idea that creates participation An Impression You see it. You walk away. How do you share it? Why would you share it? How do you pass it on? You can’t. An action You see it. You participate with it. Your participation with it leaves a digital footprint your friends can see. They can take an action. More impressions for the price of 1!
  • 4. 44Confidential © 2014 an idea that creates participation An Impression An action
  • 5. 55Confidential © 2014 ...And digital footprints for their friends to see and then take action
  • 6. 66Confidential © 2014 Ideas that are just earning impressions are missing out… big time 
  • 7. 77Confidential © 2014 Learn how to create ideas that encourage action To increase your campaign’s reach (aka get more bang for your buck) To be memorable… To, ahem, create a lasting impression
  • 8. 88Confidential © 2014 Thank you!