Your SlideShare is downloading. ×
Ch16 - Retailing, Wholesaling, Logistics - Visual Edition
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Ch16 - Retailing, Wholesaling, Logistics - Visual Edition

2,511

Published on

Visual Edition of the Top 10 Concepts of Chapter 16 - Retailing, Wholesaling, Logistics in Kotler's book.

Visual Edition of the Top 10 Concepts of Chapter 16 - Retailing, Wholesaling, Logistics in Kotler's book.

Published in: Education, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,511
On Slideshare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
82
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Managing Retailing, Wholesaling, & Logistics Monica Denise S. Mendoza Ateneo Graduate School of Business Top 10 Concepts
  • 2. Outline: Retailing…
    • Is selling to consumers for
    • personal use (What?)
    • Involves 4 Levels of Service
    • Has 4 Positioning Strategies
    • Marketing decisions should be made
    • Should consider trends in planning for strategies
  • 3. Outline: Wholesaling…
    • Is selling for resale / business use (What?)
    • Involves 9 functions
    • Marketing decisions
    • should be made
    • Can strengthen relationships
    • with Manufacturer
  • 4. Outline: Logistics…
    • Decides best way to move goods (What?)
  • 5. Concept 1: Retailing is selling to consumers for personal use Retailing
  • 6. Concept 2: Retailing has Four Levels of Service Retailing 4 Levels of Service
  • 7. Concept 3: Retailing has Four Positioning Strategies Retailing 4 Levels of Service 4 Positioning Strategies
  • 8. Concept 4: Retailing Marketing Decisions should be made… Decision Retailing 4 Levels of Service 4 Positioning Strategies
  • 9. Concept 5: Retailers should consider trends in planning for strategy Trend Decision Retailing 4 Levels of Service 4 Positioning Strategies
  • 10. Concept 6: Wholesaling is selling for resale or business use Trend Decision Retailing 4 Levels of Service 4 Positioning Strategies Wholesaling
  • 11. Concept 7: Wholesaling includes several functions Trend Function Decision Retailing 4 Levels of Service 4 Positioning Strategies Wholesaling
  • 12. Concept 8: Wholesaling Marketing Decisions should be made… Trend Function Decision Decision Retailing 4 Levels of Service 4 Positioning Strategies Wholesaling
  • 13. Concept 9: Wholesalers can strengthen manufacturer relationships Trend Relationship Function Decision Decision Retailing 4 Levels of Service 4 Positioning Strategies Wholesaling
  • 14. Concept 10: Logistics decides best way to move goods Trend Relationship Function Decision Decision Retailing 4 Levels of Service 4 Positioning Strategies Wholesaling Logistics
  • 15. Summary: Retailing…
    • Is selling to consumers for
    • personal use (What?)
    • Involves 4 Levels of Service
    • Has 4 Positioning Strategies
    • Marketing decisions should be made
    • Should consider trends in planning for strategies
  • 16. Summary: Wholesaling…
    • Is selling for resale / business use (What?)
    • Involves 9 functions
    • Marketing decisions
    • should be made
    • Can strengthen relationships
    • with Manufacturers
  • 17. Summary: Logistics…
    • Decides best way to move goods (What?)

×