Who is Monitor?




Advertising   Design   Marketing   Branding   Multimedia
who is monitor?

We’re a full service agency bringing marketing to life in all formats,
online and off. Established in 199...
our services

Wise heads and young shoulders. The best creative teams bring
together strengths across the board. For our c...
our services

We don’t do off-the-shelf; all our solutions are hand cut and
tailor-made to fit clients needs. Marketing st...
who we work for

Everything from ice cream makers to plastic manufacturers, industrial
security experts to clothing retail...
what makes us different?

Our key marketing people were on the client side for decades before
hopping over the fence to cr...
what people say about us

‘I have done business with Monitor over many years, during my time with different companies
and ...
our work


Thought provoking
ideas with impact that
deliver tangible results
for our clients.
our work


Client: Glyn Smallwood Upholstery
They wanted… to increase their business but realised they needed to
strengthe...
our work


Client: A D Brown Upholstery
They wanted… to reach new customers and set themselves apart from
the competition....
our work


Client: Goodchild & Company
They wanted… a new brand identity incorporating an up-market,
expensive and classic...
our work


Client: Kro Bars
They wanted… to increase the visual impact of their website; engage
visitors, showcase individ...
our work


Client: Fredericks
They wanted… an updated corporate website which was more customer
and search engine friendly...
our work


Client: Fredericks
They wanted… to bring their communication
materials bang up to date and reflect both the
mod...
our work


Client: Thomson Associates
Chartered Surveyors
They wanted… to bring their corporate ID up to date, develop a c...
our work


Client: Mondo Foods
They wanted… new packaging for their Cheese & Broccoli Quiche which
had been delisted from ...
our work


Client: Preventry
They wanted… to relaunch the company,
creating a new identity to overcome the stigma
attached...
our work


Client: Encounter
They wanted… to develop a targeted communication
device aimed at the hard to reach independen...
our work


Client: Polypipe
They wanted… to develop a portal to act as an introduction to the group,
incorporating navigat...
our work


Client: Polypipe Gulf
They wanted… a new international site for Polypipe Gulf, a trading division
of Polypipe L...
new for 2010

                                            oes
                                   Whatbrdnd say
           ...
t: 0161 743 0980
e: monitor@monitorcreative.co.uk
54 Oldfield Road, Salford, Manchester M5 4LZ
www.monitorcreative.co.uk
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Monitor - full service design marketing multi media and branding

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Thought provoking
ideas with impact that
deliver tangible results

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Monitor - full service design marketing multi media and branding

  1. 1. Who is Monitor? Advertising Design Marketing Branding Multimedia
  2. 2. who is monitor? We’re a full service agency bringing marketing to life in all formats, online and off. Established in 1993, we have been delivering effective integrated design, marketing and communications strategies for over 15 years. Our experience is extensive and spans a range of markets in both business to business and business to consumer. We create ideas to lift all kinds of businesses out of the crowd - across every communication channel. We achieve numbers to make you smile by stepping into your customer’s shoes. We learn about your target market in detail by putting our heads together and spending real time getting to know your business. The best ideas start this way. .COM .CO.UK ask Print, web design, packaging, copywriting and more.
  3. 3. our services Wise heads and young shoulders. The best creative teams bring together strengths across the board. For our clients, it means the most effective results for their business. Effective marketing is about what’s right for the client and their target market. Printed products make a positive That’s why, before we suggest any solutions, we bang our heads together and spend time contribution to the UK trade balance. In 2002 the printing sector’s contribution getting to know the client and their business. We work hard to build effective creative was £438 million, which improved to solutions for a brand or service, through traditional and ambient means of engagement. almost £609 million in 2003 and £619 million in 2004 before falling back to £543 The marketplace is constantly changing and we pride ourselves on being up to date. million in 2005, £429 million in 2006 and So while the rest of the business community grows, so do we. We have and continually £415 million in 2007. Annual Business Inquiry, 2007 provisional invest in the right equipment and skills to meet the needs of our clients. So when we results (released Nov 2008), forecasted an increase in digital media spend in 2009/10, we made sure we were ready to cater for those services, to date we’ve sent out over 50,000 e-shots and with clients like Polypipe that figure is set to be over 100,000. Digital marketing spend is set to rise by 17 per cent in 2010 as companies switch the focus of their budgets away from TV, radio Digital marketing spend is set to rise by 17 per cent in 2010 as companies switch the focus and print ads, a new report has found of their budgets away from TV, radio and print ads, a new report has found. Dotmailer
  4. 4. our services We don’t do off-the-shelf; all our solutions are hand cut and tailor-made to fit clients needs. Marketing strategy, communication, direct marketing and planning – we can do it all: Design Services Marketing and Communication Services Brand Communications: Branding, Logo Design, Stationery, • Online & Offline Copywriting Livery & Name Generation • Planning & Strategy • Media Buying Print: Brochures, Leaflets, Newsletters, Direct Mail, Design, • Commercial Sales Strategies Copywriting, Artwork & Print Buying, POS Materials and • Lead Generation Trade marketing • Direct Mail Website Design & Build: HTML, Flash, E-commerce • Database Generation & Management CMS & SEO optimised • Telemarketing Email Marketing: E-shots, E-newsletters, E-alerts, Surveys, Lead Generation, Design, Build, Send and Measure Service Packaging: Concepts, Design & Artwork ‘According to the Bellwether Report from the Institute of Practitioners in Advertising and BDO Stoy Hayward, growing confidence about the state of the economy is set to drive an increase in spending on internet marketing services this year. ‘ Source - ClickThrough
  5. 5. who we work for Everything from ice cream makers to plastic manufacturers, industrial security experts to clothing retailers, high street bars to magazines. KRO all together different ...to name but a few
  6. 6. what makes us different? Our key marketing people were on the client side for decades before hopping over the fence to create an agency that really is client-centred. They add a level of strategic skills you simply don’t find in many agencies. This heavyweight clout underpins everything we do. Francis Ball Ric Gibbs Chairman and Retail Director Francis Ball, previously Managing Director Consultant Creative Director Richard Gibbs heads the creative team and of Costco Wholesale UK, now Chairman of The Federation of Wholesale has over 20 years experience in design and advertising, recently having Distributors, adds invaluable retail expertise to the team and reinforces won an award for best website design at the SUN (Shot Up North) Awards. our credentials as a major creative agency. Creative Team Moray Newberry Anton & Cheryl have over 6 years of agency experience working with Managing Director Moray Newberry has 25 years experience as a both large and small companies and have done everything from Marketing Director on the client side before starting Monitor Creative branding and packaging to websites and e-shots alongside everything in 1993, giving him a sympathetic understanding of clients needs. else in between. extensive experience + fresh ideas = effective results
  7. 7. what people say about us ‘I have done business with Monitor over many years, during my time with different companies and when it came to setting up my own business they are the only people I trusted with my own money!’ Claire Briegal, Managing Director, I Love My ‘May I take this opportunity to thank Moray and his team at Monitor Creative who have dedicated much time and effort in creating this fantastic new site. A big thank you to you all.’ Robin Appleby, Commercial Director, Polypipe Terrain ‘When we were first introduced to Monitor I was really impressed with the time they invested in finding out what we wanted to achieve.... The ideas they came up with were really pleasing and it showed they listened and understood our objective. As an upholstery company we felt our company was still in the 1960s and wanted to change our image to bring it up to date. With a name like AD Brown Upholstery it really was a challenge. Monitor Creative came highly recommended to help us develop a brand and web presence.’ Bobby Fitzpatrick, C&M Manager, AD Brown Upholstery
  8. 8. our work Thought provoking ideas with impact that deliver tangible results for our clients.
  9. 9. our work Client: Glyn Smallwood Upholstery They wanted… to increase their business but realised they needed to strengthen their brand image in order to achieve this. The brief was to create an identity which was simple, understated and communicated tradition and quality. We were also asked to design their new stationery and printed postcards. We created… an identity that is understated and contemporary, elevating their brand position and helping them towards achieving their goals.
  10. 10. our work Client: A D Brown Upholstery They wanted… to reach new customers and set themselves apart from the competition. With a small budget and an identity that was much in need of a refresh we pitched our concepts to rebrand the company. We created… a new logo in keeping with their current name and a great strapline to help position themselves in the sector. We designed a simple, sophisticated yet structured website that acts as their marketing and selling tool whilst demonstrating their expertise.
  11. 11. our work Client: Goodchild & Company They wanted… a new brand identity incorporating an up-market, expensive and classic feel, featuring the ampersand as a prominent part of the design. We created… an identity that is clean, modern but classic in its style emphasising authority and quality.
  12. 12. our work Client: Kro Bars They wanted… to increase the visual impact of their website; engage visitors, showcase individual bars and events and the addition of an online booking system for all restaurants. We created… a website that answered their brief but we also threw in a new strapline… all together different. all together different
  13. 13. our work Client: Fredericks They wanted… an updated corporate website which was more customer and search engine friendly whilst retaining the core company profile. We created… a new site which delivered a welcoming feel, incorporating all product and media news, awards and brand information.
  14. 14. our work Client: Fredericks They wanted… to bring their communication materials bang up to date and reflect both the modernity of the business as well as their traditional family ideals of quality and value. We created… Impulse 09, a brochure crammed full of household brands who work in association with Fredericks and whose brand values are reflected in the products they produce. They wanted… to make a splash at the International Annual Conference of Ice Cream Wholesalers. We created… ’I’m an ice cream distributor get me out of here’, based on the ever popular celebrity version, which included door signs, goody bags and t-shirts.
  15. 15. our work Client: Thomson Associates Chartered Surveyors They wanted… to bring their corporate ID up to date, develop a communications strategy to increase awareness and build business in targeted sectors. We created… a new logo and corporate style which stands out from their competitors whilst retaining the integrity of the business. The rebranding was then reflected in a new search engine friendly website and we also handled a telephone recruitment campaign gaining appointments in targeted industry sectors.
  16. 16. our work Client: Mondo Foods They wanted… new packaging for their Cheese & Broccoli Quiche which had been delisted from Costco. We created… new packaging design incorporating original photography that portrays the quality of the product and its ingredients, resulting in much better shelf stand out. As a result the product was relisted at Costco at the next review.
  17. 17. our work Client: Preventry They wanted… to relaunch the company, creating a new identity to overcome the stigma attached to security companies and demonstrate their expertise in contrast to their competitors. We created… a new name with bold branding, refreshed copy and new photography that demonstrates the products in action on a new look website.
  18. 18. our work Client: Encounter They wanted… to develop a targeted communication device aimed at the hard to reach independent convenience retail sector, delivering measurable results. Cost sharing between a number of manufacturers created an opportunity to communicate with this lucrative sector on a cost effective basis. We created… a piece of syndicated, interactive direct mail presented as a magazine; mailed quarterly. Issue 3 delivered exceptional response rates of over 5%.
  19. 19. our work Client: Polypipe They wanted… to develop a portal to act as an introduction to the group, incorporating navigation to individual company sites whilst working alongside tactical brand / product sites. All sites required CMS capability and SEO. We created… a new search engine friendly website hierarchy with manageable content throughout. The tactical sites work within corporate guidelines but have the capability to function as stand-alone sites.
  20. 20. our work Client: Polypipe Gulf They wanted… a new international site for Polypipe Gulf, a trading division of Polypipe Limited established in 2008 to develop business across the Middle East. We created… a website which utilises 3D CGI animated fly-ins triggered by interactive information buttons.
  21. 21. new for 2010 oes Whatbrdnd say a is What main your out you? your osition? ab prop Brand Surgery Brand Starter Pack Breathe new life into your brand with a FREE If there’s a business idea that’s ready for launch, hour of fresh thinking. we’ll take care of the branding and get everyone off to a flying start. The brand surgery gives current lapsed and potential clients the chance to visit Monitor and Our new brand starter kit provides all the marketing discuss their thoughts on what they want to essentials needed. We’ll start by talking through the achieve with their brand or services. We’ll cover all business and the market and create the branding the key areas to confirm what’s working and what materials that will get noticed from day one. isn’t. We’ll talk through how to define the brand personality with precision and how to express it in Start something new. customer-connecting, profit-pulling ways across all communication channels – websites, brochures, ads and everything else. Book an appointment with us.
  22. 22. t: 0161 743 0980 e: monitor@monitorcreative.co.uk 54 Oldfield Road, Salford, Manchester M5 4LZ www.monitorcreative.co.uk
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