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ROZEE.PK - Marketing Association of Pakistan
ROZEE.PK - Marketing Association of Pakistan
ROZEE.PK - Marketing Association of Pakistan
ROZEE.PK - Marketing Association of Pakistan
ROZEE.PK - Marketing Association of Pakistan
ROZEE.PK - Marketing Association of Pakistan
ROZEE.PK - Marketing Association of Pakistan
ROZEE.PK - Marketing Association of Pakistan
ROZEE.PK - Marketing Association of Pakistan
ROZEE.PK - Marketing Association of Pakistan
ROZEE.PK - Marketing Association of Pakistan
ROZEE.PK - Marketing Association of Pakistan
ROZEE.PK - Marketing Association of Pakistan
ROZEE.PK - Marketing Association of Pakistan
ROZEE.PK - Marketing Association of Pakistan
ROZEE.PK - Marketing Association of Pakistan
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ROZEE.PK - Marketing Association of Pakistan

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Presentation delivered by Monis Rahman on Digital Marketing at the Marketing Association of Pakistan at Avari in Lahore on Oct. 21, 2009

Presentation delivered by Monis Rahman on Digital Marketing at the Marketing Association of Pakistan at Avari in Lahore on Oct. 21, 2009

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  • Rozee is truly #1 job site in pakistan and has helped millions. I highly recommend it for job search and job posting. For all other advertising like buy sell rent, product promotion visit http://www.Publicity.pk
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  • 1. M A R K E T I N G A S S O C I A T I O N O F P A K I S T A N
    Online Advertising:
    The Pakistan Opportunity
    October 21, 2009
  • 2. About Us
    • ROZEE.PK is a division of Naseeb Online Services (Pvt) Limited
    • 3. Wholly owned subsidiary of Naseeb Networks, Inc. USA
    • 4. Management has over 100 years of combined Internet experience
    • 5. AOL, eBay, Paypal, Excite, Google, Intel, Cisco
    • 6. Backed by two top Silicon Valley Venture Capital Funds
    • 7. Draper Fisher Jurvetson (DFJ) & ePlanet Ventures
    • 8. Created Internet successes including Hotmail, Skype, Baidu
    • 9. $20 Billion USD under management
    N A S E E B N E T W O R K S I N C
  • 10. Pakistan’s Advertising Market
    25B
    PKR
    22B
    (2%)
    (7%)
    15B
    (11%)
    12B
    9B
    8.1B
    (32%)
    7.3B
    N A S E E B N E T W O R K S I N C
    6.5B
    (48%)
    DAWN
    33%
    ROZEE.PK
    67%
  • 11. Internet: Pakistan’s Best Kept Secret?
    #3
    N A S E E B N E T W O R K S I N C
  • 12. Where is online advertising?
    • Pakistan is world’s #3 fastest growing online population
    • 13. Online ad spend is doubling every year
    • 14. Still only 1% of total market spend vs. 8% globally
    • 15. Huge growth potential
    N A S E E B N E T W O R K S I N C
    DAWN
    33%
    DAWN
    33%
    ROZEE.PK
    67%
    ROZEE.PK
    67%
    2007
    2008
    2004
    2006
    2005
  • 16. ROZEE.PK For Advertisers
    • 4.2 Million
    Distinct Visitors
    • 95%
    From within Pakistan
    • 80 Million
    Page Views
    • 1,000,000
    Registered Professionals
    • 20,000
    Employers/Companies
    • 5,200,000
    Job Applications Processed
    N A S E E B N E T W O R K S I N C
  • 17. Case Study: Engro Foods
    N A S E E B N E T W O R K S I N C
  • 18. Cost Per CV
    ROZEE.PK
    Rs. 4
    DAWN
    Rs. 411
    100X Cost Savings Online
    Case Study: Engro Foods
    • Job ad in Dawn Career Classifieds (Sunday, Oct. 26 2008)
    • 19. Half Page, Full Color, Back Page (Rs. 850,000 – one day)
    • 20. Listed same jobs on ROZEE.PK (Rs. 15,000 – 15 days)
    • 21. ROZEE.PK 4,200 CVs vs. Dawn 2,000 CVs
    • 22. 145 hires through ROZEE.PK in 2008
    N A S E E B N E T W O R K S I N C
    DAWN
    33%
    ROZEE.PK
    67%
  • 23. Case Study: Engro Foods
    "We were delighted with the quality of candidates we were
    able to hire through our partnership with ROZEE.PK. 
    EFL is a rapidly growing company and our people
    are our most important asset. Our online hiring experience
    has yielded an excellent return on investment compared to
    conventional methods."
    N A S E E B N E T W O R K S I N C
    Shafaq OmarGeneral Manager Human ResourcesEngro Foods Limited
    DAWN
    33%
    ROZEE.PK
    67%
  • 24. Online Ads – Nuts & Bolts
    CPM
    CPC
    N A S E E B N E T W O R K S I N C
    CPA
  • 25. CPM
    CPC
    CPA
    Online Ads – Nuts & Bolts
    Impressions
    Clicks
    N A S E E B N E T W O R K S I N C
    Actions
  • 26. CPM
    CPC
    CPA
    Online Ads – Nuts & Bolts
    Impressions
    Branding
    Clicks
    Awareness
    N A S E E B N E T W O R K S I N C
    Actions
    Results
  • 27. CPM
    CPC
    CPA
    Online Ads – Nuts & Bolts
    Impressions
    Rs. 1,000 (Rs. 1 / Imp.)
    1,000
    Clicks
    Rs. 200
    5 (CTR 0.5%)
    N A S E E B N E T W O R K S I N C
    Actions
    Rs. 1,300
    0.75 (ACR 15%)
  • 28. CPM
    CPC
    CPA
    Example – Pay Me Rs. 500 For Each New Customer
    Impressions
    1,000
    Clicks
    20 (CTR 0.5%)
    N A S E E B N E T W O R K S I N C
    Actions
    Rs. 500
    3 (ACR 15%)
  • 29. CPM
    CPC
    CPA
    Example – Pay Me Rs. 500 For Each New Customer
    Impressions
    Rs. 385 < Rs. 1,000
    1,300
    Clicks
    Rs. 60
    6.5 (CTR 0.5%)
    N A S E E B N E T W O R K S I N C
    Actions
    Rs. 500
    1 (ACR 15%)
  • 30. Concluding Thought
    “I know that 50%
    of my advertising budget is wasted.
    But I don’t know which half!"
    N A S E E B N E T W O R K S I N C
    Welcome to the Internet
    DAWN
    33%
    ROZEE.PK
    67%

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