Communicate 2
<ul><li>Our Vision </li></ul><ul><li>To help companies use technology to make advertising more effective and performance o...
 
Highlights <ul><li>An end-to-end solution provider in the fast evolving world of interactive marketing </li></ul><ul><li>A...
The new way of marketing TECHNOLOGY STRATEGY CREATIVE MEDIA MARKET RESEARCH & ANALYTICS
Our Service Offerings Digital Strategy C2 OFFERINGS Search Marketing Social Media Listening Social Media Ads Mobile Mktg. ...
Digital strategic consulting <ul><li>Creating an understanding of how : </li></ul><ul><ul><li>customers can leverage Digit...
Search Engine Marketing <ul><li>An Online Advertising Model used on Search Engines, Advertising Networks, and Content Webs...
Search Engine Optimization <ul><li>Search engine optimization is an investment for the future, a future of long-term susta...
Google Analytics <ul><li>“ Half my advertising is wasted, but I don’t know which half” </li></ul><ul><li>For sustained imp...
Social Media Advertising <ul><li>If Facebook were a country, it would third largest country in the world. </li></ul><ul><l...
Social Media Listening & Online Reputation Management <ul><li>With 25 billion comments on Facebook every month and over 10...
Social Media Listening & Online Reputation Management <ul><li>. </li></ul><ul><li>Response Management </li></ul><ul><li>Yo...
Mobile Marketing <ul><li>Total mobile population in India stands at 500+ Mn. and still growing. This comprises 20 Mn Inter...
C2  Management Team <ul><li>Vivek Bhargava – Founder & Managing Director </li></ul><ul><li>Founded C2 as an interactive ma...
<ul><li>Brijesh Munyal – VP, Operations   </li></ul><ul><li>Brijesh has 9 years of experience with Indian and multinationa...
<ul><li>Vikrant Tandle – AVP, Business Development   </li></ul><ul><li>Vikrant has over 9 years of experience in the onlin...
Our clientele BFSI Education Portals Others
<ul><li>Thank You </li></ul>
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Communicate 2 Company Profile

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Communicate2 is one of India\'s leading digital marketing agency

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Communicate 2 Company Profile

  1. 1. Communicate 2
  2. 2. <ul><li>Our Vision </li></ul><ul><li>To help companies use technology to make advertising more effective and performance oriented. </li></ul><ul><li>Our Mission </li></ul><ul><li>To dominate the contextual advertising sector in the Indian Sub-Continent and other emerging markets and to become one of the top 5 offshore service providers in the field of contextual advertising. </li></ul>
  3. 4.
  4. 5.
  5. 6. Highlights <ul><li>An end-to-end solution provider in the fast evolving world of interactive marketing </li></ul><ul><li>A leader in contextual marketing with the highest number of Google certified analysts in India </li></ul><ul><li>An Indian company that straddles the onshore and offshore market with equal ease </li></ul><ul><li>A client list that includes some of the best names in corporate India and the largest global media houses </li></ul><ul><li>With a team of over 80 professionals and collective experience of 100 man-years, Communicate 2 is proud to be India’s first Google Analytics Certified Partner GACP) </li></ul><ul><li>Communicate 2 has been able to create a unique eco-system between our domestic and offshore services, complementing improvement and value addition in each of them on a continuous basis. </li></ul><ul><li>Constantly strives to bring the best global practices and solutions to its domestic clients </li></ul><ul><li>A thought & technology leader in the space, C2 constantly strives to create practical solutions to key business problems of its clients </li></ul>
  6. 7. The new way of marketing TECHNOLOGY STRATEGY CREATIVE MEDIA MARKET RESEARCH & ANALYTICS
  7. 8. Our Service Offerings Digital Strategy C2 OFFERINGS Search Marketing Social Media Listening Social Media Ads Mobile Mktg. Online Reputation Mgmt.
  8. 9. Digital strategic consulting <ul><li>Creating an understanding of how : </li></ul><ul><ul><li>customers can leverage Digital Media, both Search and Social, to gain a competitive advantage. </li></ul></ul><ul><ul><li>various interactive mediums can be synergistically used to attain organizational objectives in Marketing, Sales, Corporate Communication, Recruitment. </li></ul></ul><ul><li>Our consulting services aim to provide customized online solutions for business at different stages of their life cycle </li></ul><ul><li>The process </li></ul><ul><ul><li>Interaction with clients to understand key business drivers </li></ul></ul><ul><ul><li>Agree on key goals and create a detailed customized interactive strategy to achieve the set goals </li></ul></ul><ul><ul><li>Evaluate current website and other online activities to identify changes & improvement areas </li></ul></ul><ul><ul><li>Carry out an awareness and training program for people at the clients end who would drive the process </li></ul></ul><ul><ul><li>Appoint external service providers where required </li></ul></ul><ul><ul><li>Carry out a pilot to test and fine tune the strategy </li></ul></ul><ul><ul><li>Implement full strategy </li></ul></ul><ul><ul><li>Expected period of engagement – 3 to 6 months </li></ul></ul>
  9. 10. Search Engine Marketing <ul><li>An Online Advertising Model used on Search Engines, Advertising Networks, and Content Websites </li></ul><ul><li>Advertisements are targeted by either intent of the consumer or context of what they are reading i.e. right target at the right time </li></ul><ul><li>Paid Search involves efficient management of millions of keywords through: </li></ul><ul><ul><ul><li>precise bids, </li></ul></ul></ul><ul><ul><ul><li>Engagement/conversion oriented landing pages / micro sites </li></ul></ul></ul><ul><ul><ul><li>relevant ad copy </li></ul></ul></ul><ul><ul><li>requires a blend of technology, expertise, experience and analytics on the search and content networks in order to deliver the best efficiencies of ad spend. </li></ul></ul><ul><li>Communicate 2: </li></ul><ul><li>One of the oldest players in SEM in India </li></ul><ul><li>Worked with the largest and the best of corporate India and global media houses </li></ul><ul><li>By virtue of managing multi-million dollar search campaigns, we are uniquely positioned to help you achieve better ROI from your ad spend. </li></ul>
  10. 11. Search Engine Optimization <ul><li>Search engine optimization is an investment for the future, a future of long-term sustainable traffic that delivers ROI </li></ul><ul><li>cost effective medium to generate traffic, exposure and brand building </li></ul><ul><li>SEO is the art of online brand discovery, the strategic positioning of your web properties to generate traffic from not only search engines in natural results listings, but also social platforms through the optimization of your web assets (Videos, images, applications, content, widgets etc.) </li></ul><ul><li>What we do </li></ul><ul><ul><li>first audit the crawl-ability, accessibility, architecture and contextual assets of your web properties </li></ul></ul><ul><ul><li>We then deploy a strategic content plan to make your sites and their assets the best online resource for your products </li></ul></ul><ul><ul><li>This is achieved by developing ‘Sticky’ content, which is not only for the search engines but also for the user, your customers. </li></ul></ul><ul><ul><li>Finally we help build the authority of your brand online by generating the buzz and authoritative links needed to make your site dominate results for years to come </li></ul></ul><ul><li>Communicate 2’s Search offering is headed by Benedict Hayes, who’s experience has come from working for the past 9 years optimizing sites for one of worlds most competitive areas - the UK financial sector </li></ul>
  11. 12. Google Analytics <ul><li>“ Half my advertising is wasted, but I don’t know which half” </li></ul><ul><li>For sustained improvement in advertising efficiency, performance needs to be measured , analyzed and acted upon. </li></ul><ul><li>Communicate 2 is India’s first Google Analytics Certified Partner GACP) </li></ul><ul><li>Our Analytics Services offers: </li></ul><ul><ul><li>Implementation - Customized implementation based on the KPIs defined by the client. Laying down quantifiable goals for clients’ websites and marketing campaigns for effective tracking and measurement; </li></ul></ul><ul><ul><li>Ongoing performance analysis - to gain in-depth understanding about: </li></ul></ul><ul><ul><ul><li>the user and user experience </li></ul></ul></ul><ul><ul><ul><li>Understand actions needed to enhance user experience and create better engagements; </li></ul></ul></ul><ul><ul><ul><li>Identify and formulate customer interaction strategies according to the information collated; </li></ul></ul></ul><ul><ul><ul><li>And finally, use all the above for increasing ROI. </li></ul></ul></ul>
  12. 13. Social Media Advertising <ul><li>If Facebook were a country, it would third largest country in the world. </li></ul><ul><li>Social Media advertising is the closest Internet Advertising has come to TV advertising and has advantages such as the ability to control frequency, reach , duration as well as the ability to target ads based on demographic </li></ul><ul><li>New Social Media advertising platforms such as Youtube are able to deliver multimedia video advertising to consumers, thus making social media advertising perfect for any branding KPI </li></ul><ul><li>Marketers are moving from ‘Website’ to the concept of ‘Web Presence’ </li></ul><ul><li>What matters is engagement with consumers rather than the platform of engagement. Youtube, Facebook, Twitter, FlickR, are perfect platform of TG engagement </li></ul><ul><li>The key advantage of social Media is that it allows us to really buy media, create platforms that we own without paying for additional media cost every month </li></ul><ul><li>Communicate 2 helps to create social media advertising strategy through Youtube brand channels, Facebook pages, managing twitter presence and leveraging advertising on all these platforms </li></ul><ul><li>Our extensive experience in search marketing enables us to use our insight into contextual advertising, dynamic pricing and measurement for effective social media advertising. </li></ul>
  13. 14. Social Media Listening & Online Reputation Management <ul><li>With 25 billion comments on Facebook every month and over 100 million ‘tweets’ per day, social media listening is fast becoming a necessity. </li></ul><ul><li>In the “Net Age” information, good & bad, can spread like wildfire. Real time knowledge about comments/views on various forums about the company and its products, which enables timely action for reputation management, is getting more critical. </li></ul><ul><li>The ORM application “Infomm” from our Affiliate ‘Valuepitch’ addresses this need. Some features of the applications are: </li></ul><ul><ul><li>Tracking of conversations/mentions about your brand and campaign; </li></ul></ul><ul><ul><li>Sentiment tracking for all the posts for campaign/brand keywords; </li></ul></ul><ul><ul><li>Detailed analysis of posts, top domains and tone of voice; </li></ul></ul><ul><ul><li>Live client access to the dashboard plus regular reports; </li></ul></ul><ul><ul><li>Measure effectiveness of issues resolved; </li></ul></ul><ul><ul><li>Keep track of Facebook Fans & Twitter Followers. </li></ul></ul><ul><ul><li>Human intervention to tag each post makes the data more accurate than global peers. </li></ul></ul>
  14. 15. Social Media Listening & Online Reputation Management <ul><li>. </li></ul><ul><li>Response Management </li></ul><ul><li>Your online Customer Care Centre; </li></ul><ul><li>Timely resolution (SLA as low as 10 minutes); </li></ul><ul><li>Official Responses; </li></ul><ul><li>3 rd party response to counter negative sentiments . </li></ul>
  15. 16. Mobile Marketing <ul><li>Total mobile population in India stands at 500+ Mn. and still growing. This comprises 20 Mn Internet mobile users; </li></ul><ul><li>Roll-out of 3G will further transform the mobile telephony landscape; </li></ul><ul><li>Brand communication strategy can be effectively complemented with mobile marketing solution; </li></ul><ul><li>Our mobile marketing services provides cost effective mobile marketing solution that helps our clients advertise, promote, inform, cross sell, increase customer loyalty and capture data. </li></ul><ul><li>We provide the appropriate solutions to brands to achieve objectives such as: </li></ul><ul><ul><li>Brand awareness </li></ul></ul><ul><ul><li>Higher Reach </li></ul></ul><ul><ul><li>Engagement / interactivity </li></ul></ul><ul><ul><li>Lead Generation </li></ul></ul><ul><ul><li>Sales </li></ul></ul><ul><ul><li>Premium Content / Application development </li></ul></ul>
  16. 17. C2 Management Team <ul><li>Vivek Bhargava – Founder & Managing Director </li></ul><ul><li>Founded C2 as an interactive marketing agency and has been the force behind its journey to becoming an integrated “online marketing solution provider”. Vivek brings an enormous understanding of the space and its use to the client’s business. He is seen as an authority on the use of interactive media as a business tool. He regularly speaks at global events such as Ad-tech, SES, SMX, I-com and also the Apex Internet conferences in India. Vivek holds the “chair” of SEMPO India and is a member of the Young Entrepreneurs Organization. </li></ul><ul><li>Benedict Hayes – Head of Search </li></ul><ul><li>Prior to joining Communicate2, Benedict was the Account Director at Tamar, the largest Organic Search agency for the Financial Sector in the UK, and handled marquee clients such as Citibank, RBS, Allianz, Tesco and Egg.com. Prior to Tamar, Ben has worked extensively in the Affiliate Marketing Industry and ran the PPC operations of Web Diversity for 5 years. Ben was one of the first Google Adwords Qualified professionals as well as the Yahoo Search Ambassador in UK. He has addressed many Search Conferences such as and has run workshops for clients such as Arcadia, Citibank, Shop Direct and B&Q. </li></ul>
  17. 18. <ul><li>Brijesh Munyal – VP, Operations </li></ul><ul><li>Brijesh has 9 years of experience with Indian and multinational companies, in telemarketing and HR sourcing, where he managed large teams and processes.  Brijesh and his team are in constant search for better value in the online space for clients.  In his previous organization, Brijesh has setup and trained the teams handling BFSI, Retail, FMCG and Telecom verticals. He is responsible for domestic and offshore operations at C2. </li></ul><ul><li>Vishal Karki – VP, Sales </li></ul><ul><li>Vishal has over 5 years of online marketing experience and has worked with IDBI Bank, ICICI Bank, Bajaj Allianz General Insurance. His growing passion for the online medium finally resulted in his crossover to the Agency in pursuit of deeper and broader understanding and use of the medium. A Masters in business management, Vishal is a lead member of the sales and marketing team at Communicate 2. He combines his understanding of the banking industry to work-out solutions on the digital space. </li></ul>C2 Management Team
  18. 19. <ul><li>Vikrant Tandle – AVP, Business Development </li></ul><ul><li>Vikrant has over 9 years of experience in the online advertising and Mobile marketing space. He has worked with leading companies in the internet space including Bharat Matrimony,Contests2win, People Infocom (Mauj) and Mobile2win. At Communicate 2, Vikrant is a lead member of the sales and marketing team and handles business development, Client Servicing and Strategy . </li></ul><ul><li>Pratap Dasgupta - Chief Financial Officer </li></ul><ul><li>Pratap has over 20 years experience in industries ranging from investment banking to manufacturing. He has led the finance function in various organization and has in depth experience with turnarounds, accounting, taxation, corporate finance and M&A. He has a post-graduate degree in commerce with a degree in law and is a Chartered Accountant. </li></ul>C2 Management Team
  19. 20. Our clientele BFSI Education Portals Others
  20. 21. <ul><li>Thank You </li></ul>

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