Beginning course details and/or books/materials needed for a class/project.
Objectives for instruction and expected results and/or skills developed from learning.
Conclusion to course, lecture, et al.
An opportunity for questions and discussions.
BRAND POSITIONINGSTRATEGIES FORCOMPETITIVE :ADVANTAGE By subroto senguptaReview by monisha pattnaik
About the author Involved of 30 yrs in developing ad campaigns P.G in economics from calcutta university. Graduated in AMP ( advanced mgmt program) frm havard business school. Visiting faculty at IIM A , IIM C Gold medal in “ advertisement man of the year “ Hall of fame in calcutta advertising club.
5. Positioning strategies Objectives Who am I ? What am I ? For whom I am ? Skills developed Concept of brand equity Licensing and franchising Risk of extension vs brand extension Rules of the game.