Egbert Jan van Bel - beeckestijn - hoe social is jouw digital marketingplan - DML12

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Egbert Jan van Bel gaf op 21 maart een presentatie in Amsterdam over Digital Marketing en hoe Social Media daar onderdeel van uitmaken. Ook belichtte hij hoe organsiaties moeten nadenken over nieuwe …

Egbert Jan van Bel gaf op 21 maart een presentatie in Amsterdam over Digital Marketing en hoe Social Media daar onderdeel van uitmaken. Ook belichtte hij hoe organsiaties moeten nadenken over nieuwe businessmodellen als klanten via andere kanalen hun aankopen gaan doen.

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  • 1. 1 Egbert Jan van Bel – maart 2012 1
  • 2. Egbert Jan van Bel3
  • 3. 44
  • 4. Rise and fall of dinosaurs…
  • 5. Rise and fall of marketeers…
  • 6. 7
  • 7. 8
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  • 11. 12
  • 12. 13
  • 13. 14
  • 14. 15
  • 15. 16 John Deere and the Chip Foose custom 4020 tractor contest
  • 16. 17
  • 17. Waar was ‘t ze om te doen?18 Service = ???
  • 18. 19
  • 19. Muziek verkoop: toen20
  • 20. 21
  • 21. Muziek verkoop: nu22
  • 22. 23
  • 23. 24
  • 24. 25
  • 25.  Customer ‘lock-in’ becomes ‘mutual commitment’ Frome shareholder value to customer value Reduction of brands Different spending of marketing budget Less ‘typical’ marketing budget Shift from seduction to service and customer experience (chain) Shift from sales to service to social Time is worth more than money Consuming in stead of selecting Cooperative markets and competitors (interfacing, communities) War on reputation and ‘data’ (information, metrics) From media planning to media control (PR, dialogue, owned/earned) Most business models are from the 70’s/80’s, what’s up today? The business is socializing, transparant and ‘influenced’
  • 26. Kom ook………….
  • 27. Graag tot ziens, www.beeckestijn.org28 Egbert Jan van Bel (egbertjan@vanbel.nl / 06-51315591) Beeckestijn Business School Postbus 333 3830 AJ Leusden T +31 (0)88-472 22 30 F +31 (0)84-220 79 87 E info@beeckestijn.org W www.beeckestijn.org