Social Media Marketing

Social Media MarketingPresented by Monique Pouget | June 14, 2012 @MoniqueTheGeek

First Off, Who Am I?Name: Monique Pouget Twitter: @MoniqueTheGeekTitle: Director of Content LinkedIn: linkd.in/mpougetMarketing Read My Posts: BlogCompany: Thunder SEO @MoniqueTheGeek

Facebook @MoniqueTheGeek

Facebook | Cover Photo• Cover Photo Size: 851 x 315 pixels• Can NOT include contact information, calls to action, promotions, or discounts• Showcase: • Your business products • People using your product • The history of your brand • A unique selling point of your product • An image that involves your audience in some way• Invite your Facebook Pages fans to design your Cover Photo @MoniqueTheGeek

Facebook | Insights @MoniqueTheGeek

Facebook | Details • 170 characters or less • Make it easy for fans to find your site @MoniqueTheGeek

Facebook | Messages • Take sensitive issues off your public Timeline • Allow fans to have personal and private conversations with Page Admins • Answer customer inquiries • Pages can turn this option off • Respond promptly! @MoniqueTheGeek

Facebook | Apps @MoniqueTheGeek

Facebook | Apps• 4 Apps always displayed at top of Facebook Page• Facebook Page can have up to 12 Apps• First App box always shows photos; other 3 can be rearranged as needed• Customize each App box with a eye-catching thumbnail or call to action (111 x 74 pixels)• Create custom apps for website, blog, Pinterest page, sweepstakes, promotions, etc.• Cool post on customizing Apps: http://www.blogher.com/create-pinterest-app- facebook-timeline @MoniqueTheGeek

Facebook | Pin & Highlight • Pin important posts to the top of your page by clicking the pencil in the right corner of the post and “pin to top of page” • This makes the post “sticky” @MoniqueTheGeek

Facebook | Pin & Highlight • Highlight Facebook Page posts by clicking the star in the right corner • This will expand the post across both columns • Unlike “Pins,” you can have as many “Highlighted” posts as necessary @MoniqueTheGeek

Facebook | Milestones • Add company “Milestones” to your Facebook Page to tell a story about your brand • Click the blue line between the columns on your Page (your actual time LINE) and you will be given the option to add a status, a photo or video, or a milestone about your business @MoniqueTheGeek

Facebook | Open Graphhttp://searchengineland.com/learn-to-control-your-message-with-social-sharing-open-graph-100245 @MoniqueTheGeek

Facebook | Open Graph THIS. http://www.seomoz.org/blog/keyword-level-demographics @MoniqueTheGeek

Facebook Tools | Simply Measured Compare up to 5 Pages and get engagement stats you can’t find in Insights. @MoniqueTheGeek

Twitter @MoniqueTheGeek

Converting Twitter Prospects Into Followers Identify Discover Follow Divide & Up Conquer @MoniqueTheGeek

Twitter Tools | Hoosaid & Follower WonkIDENTIFY Influencers by searching Twitter bios for industry topics, keywords… @MoniqueTheGeek

Twitter Tools | Amplicate, Topsy & Social Mention …and trends. @MoniqueTheGeek

Twitter Tools | Advanced Search OperatorsUse Advanced Search Operators to restrict results to relevant topics & sentiments. @MoniqueTheGeek

Twitter Tools | twtrland & Twitalyzer Analyze Twitter profiles to DISCOVER links shared, Retweets… @MoniqueTheGeek

Twitter Tools | Friend or Follow …and relationships. @MoniqueTheGeek

Twitter Tools | Twitter ListsSeparate your Twitter prospects into lists so you can DIVIDE & CONQUER. Brewery & Bar Homebrewers Craft Beer Employees Drinkers Tweets About: Tweets About: Tweets About: • Questions • New recipe • Extremely rare about large experiments beer with scale brewing • Local complicated systems homebrew name • Visiting other meet-ups, • Latest award- local breweries events & winning IPA • Beers on deck contests • Beer festivals • Collaborations • Hops and pairings @MoniqueTheGeek

Converting Twitter Prospects Into FollowersBefore following a prospect, tweet relevant things that might pique their interest. Hello HOMEBREWERS @MoniqueTheGeek

Converting Twitter Prospects Into Followers FOLLOW UP with Twitter prospects that don’t convert after first touch. Hello HOMEBREWERS http://www.distilled.net/blog/author/rob/ @MoniqueTheGeek

Converting Twitter Prospects Into Followers http://bit.ly/convertingtwitterprospects @MoniqueTheGeek

Twitter Monitoring | Hootsuite#Hashtags Website Topic and Location Mentions Brand Names @MoniqueTheGeek

Pinterest @MoniqueTheGeek

PinterestWhat’s being Pinned from my (or a competitor’s) website? http://pinterest.com/source/YOURWEBSITE.com/ @MoniqueTheGeek

Pinterest @MoniqueTheGeek

Pinterest Tools | PinReach @MoniqueTheGeek

Pinterest Tools | Pinpuff Ecom= Pin with landing page to a sales page; e.g. Amazon, etsy Gen= Pin with non-sales landing page; e.g. branding, quote CPC= Referral traffic from pin @MoniqueTheGeek

Pinterest | Sleuthing What types of What’s the What does What are their things will value add ourthis person turn-ons and they respond pitch offerscare about? turn-offs? to? them http://outspokenmedia.com/seo/content-based-outreach-for-link-building/ @MoniqueTheGeek

Pinterest | Sleuthing @MoniqueTheGeek

Pinterest Tools | Wordle & twtrland @MoniqueTheGeek

Pinterest | Create Personas Photos Descriptions Content Examples @MoniqueTheGeek

http://bit.ly/pinterestpersonas @MoniqueTheGeek

Thank You!@MoniqueTheGeekmonique@thunderseo.comwww.thunderseo.com/blog slidesha.re/smm-biz728 @MoniqueTheGeek

Social Media Marketing

by Monique Pouget on Jun 14, 2012

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Social Media Marketing Presentation Transcript