• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
SMX Advanced Recap: Hardcore Social Tactics
 

SMX Advanced Recap: Hardcore Social Tactics

on

  • 961 views

Monique Pouget's SMX Advanced presentation, which includes information about using Pinterest for creating link building personas, turning Twitter prospects into followers, and taking advantage of ...

Monique Pouget's SMX Advanced presentation, which includes information about using Pinterest for creating link building personas, turning Twitter prospects into followers, and taking advantage of Facebook's search-friendly features, like Timeline for Pages and Open Graph integration.

Statistics

Views

Total Views
961
Views on SlideShare
809
Embed Views
152

Actions

Likes
3
Downloads
7
Comments
0

3 Embeds 152

http://www.thunderseo.com 141
http://seo.binarym.org 9
http://thunderseo.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Gives website owner control over what information users will share across Facebook from their site. Rather than ‘Liking’ a page and leaving it to Facebook to decide what information to display, the open graph gives you the power to control how your content is shared by your users.
  • If you can pull a user’s data from Facebook and couple it with Referrers from Search the result is demographics at a keyword level!

SMX Advanced Recap: Hardcore Social Tactics SMX Advanced Recap: Hardcore Social Tactics Presentation Transcript

  • Hardcore Social TacticsPresented by Monique Pouget | June 5, 2012 @MoniqueTheGeek
  • First Off, Who Am I?Name: Monique Pouget Twitter: @MoniqueTheGeekTitle: Director of Content LinkedIn: linkd.in/mpougetMarketing Read My Posts: BlogCompany: Thunder SEO @MoniqueTheGeek
  • Pinterest@MoniqueTheGeek
  • PinterestWhat’s being Pinned from my (or a competitor’s) website? http://pinterest.com/source/YOURWEBSITE.com/ @MoniqueTheGeek
  • Pinterest@MoniqueTheGeek
  • Pinterest Tools | PinReach @MoniqueTheGeek
  • Pinterest Tools | Pinpuff Ecom= Pin with landing page to a sales page; e.g. Amazon, etsy Gen= Pin with non-sales landing page; e.g. branding, quote CPC= Referral traffic from pin @MoniqueTheGeek
  • Pinterest | Sleuthing What types of What’s the What does What are their things will value add ourthis person turn-ons and they respond pitch offerscare about? turn-offs? to? them http://outspokenmedia.com/seo/content-based-outreach-for-link-building/ @MoniqueTheGeek
  • Pinterest | Sleuthing @MoniqueTheGeek
  • Pinterest | Sleuthing @MoniqueTheGeek
  • Pinterest | Sleuthing @MoniqueTheGeek
  • Pinterest Tools | Wordle & twtrland @MoniqueTheGeek
  • Pinterest | Create Personas Photos Descriptions Content Examples @MoniqueTheGeek
  • http://bit.ly/pinterestpersonas @MoniqueTheGeek
  • Twitter@MoniqueTheGeek
  • Converting Twitter Prospects Into Followers Identify Discover Follow Divide & Up Conquer @MoniqueTheGeek
  • Twitter Tools | Hoosaid & Follower WonkIDENTIFY Influencers by searching Twitter bios for industry topics, keywords… @MoniqueTheGeek
  • Twitter Tools | Amplicate, Topsy & Social Mention …and trends. @MoniqueTheGeek
  • Twitter Tools | Advanced Search OperatorsUse Advanced Search Operators to restrict results to relevant topics & sentiments. @MoniqueTheGeek
  • Twitter Tools | twtrland & Twitalyzer Analyze Twitter profiles to DISCOVER links shared, Retweets… @MoniqueTheGeek
  • Twitter Tools | Friend or Follow …and relationships. @MoniqueTheGeek
  • Twitter Tools | Twitter ListsSeparate your Twitter prospects into lists so you can DIVIDE & CONQUER. Brewery & Bar Homebrewers Craft Beer Employees Drinkers Tweets About: Tweets About: Tweets About: • Questions • New recipe • Extremely rare about large experiments beer with scale brewing • Local complicated systems homebrew name • Visiting other meet-ups, • Latest award- local breweries events & winning IPA • Beers on deck contests • Beer festivals • Collaborations • Hops and pairings @MoniqueTheGeek
  • Converting Twitter Prospects Into FollowersBefore following a prospect, tweet relevant things that might pique their interest. Hello HOMEBREWERS @MoniqueTheGeek
  • Converting Twitter Prospects Into Followers FOLLOW UP with Twitter prospects that don’t convert after first touch. Hello HOMEBREWERS http://www.distilled.net/blog/author/rob/ @MoniqueTheGeek
  • Converting Twitter Prospects Into Followers http://bit.ly/convertingtwitterprospects @MoniqueTheGeek
  • Twitter Monitoring | Hootsuite#Hashtags Website Topic and Location Mentions Brand Names @MoniqueTheGeek
  • Facebook@MoniqueTheGeek
  • Facebook@MoniqueTheGeek
  • Facebook | Open Graphhttp://searchengineland.com/learn-to-control-your-message-with-social-sharing-open-graph-100245 @MoniqueTheGeek
  • Facebook | Open Graph THIS. http://www.seomoz.org/blog/keyword-level-demographics @MoniqueTheGeek
  • Facebook Tools | Simply Measured Compare up to 5 Pages and get engagement stats you can’t find in Insights. @MoniqueTheGeek
  • Thank You!@MoniqueTheGeekmonique@thunderseo.comwww.thunderseo.com/blog bit.ly/smx-hardcore @MoniqueTheGeek