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Justifying The Investment: Analytics for Social Media

by Director of Content Marketing at Thunder SEO on Mar 01, 2012

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Monique Pouget's presentation from SMX West 2012. In this case study, Monique walks through the different ways to show ROI from a social media promotion on Facebook and Twitter. KPIs include Cost Per ...

Monique Pouget's presentation from SMX West 2012. In this case study, Monique walks through the different ways to show ROI from a social media promotion on Facebook and Twitter. KPIs include Cost Per Visit (CPV), Cost Per Click (CPC) and Cost Per email (CPE).

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Justifying The Investment: Analytics for Social Media Justifying The Investment: Analytics for Social Media Presentation Transcript