Justifying The Investment: Analytics for Social Media

Justifying The Investment:Analytics For Social MediaPresented by Monique Pouget | March 1, 2012

First Off, Who Am I?Name: Monique Pouget Twitter: @MoniqueTheGeekTitle: Senior SEO & Social LinkedIn: linkd.in/mpougetMedia Strategist Read My Posts: BlogCompany:Thunder SEO

What I Won’t Be Doing Today http://bit.ly/EveryPresentationEver

Showing Sweepstakes ROI

Total Promotion Costs Prize Print Ads Banner Ads Facebook Ads Design/Copywriting Call Tracking SoftwareEmail Management Tool Sweepstakes Management Tool+ Online Marketing Agency or Manual Management------------------------------------------------= Total Costs

Sweepstakes Management Tool http://www.wildfireapp.com/

Sweepstakes Management Tool Microsite Facebook Tab http://www.wildfireapp.com/

Show Me The KPIs!

KPI #1 – EmailsTotal Costs / New Emails = Cost Per Email http://www.wildfireapp.com/

KPI #2 – Social Referral Traffic Total Costs / Social Visits = Cost Per Visit http://www.google.com/analytics/

Social Advanced Segments Shameless Plug: http://bit.ly/SocialAdvancedSegments

KPI #3 – Website Traffic from a Link myawesomesweeps.com mywebsite.com/about-us/sweepstakes?utm_source=twitter&utm_medium=hootsuite&utm_campaign=awesomeswe eps http://bit.ly/GoogleURLBuilder

KPI #3 – Website Traffic from a Link Traffic Sources > Sources > Campaigns

KPI #4 – LeadsPhone Calls from Dynamic Call Contact Form Completions TrackedTracking Phone Number Used with Google Analytics Goals on Sweepstakes Page Total Costs / Active Leads = Cost Per Lead

KPI #5 – Banner and Facebook Ads Total Costs / Clicks = Cost Per Click http://www.facebook.com/advertising/

KPI #6 - EntriesTotal Costs / Total Entries = Cost Per Entry http://www.wildfireapp.com/

KPI #7 – Twitter EngagementGrowth in Twitter followers, @mentions, ReTweets, clicks, #hashtag use http://hootsuite.com/

KPI #8 – Facebook EngagementGrowth in Facebook fans, likes, comments, wall posts, shares, clicks Facebook Page Insights

Need More Facebook & Twitter Metrics? http://mz.cm/IntroducingSocialAnalytics

Need More Facebook & Twitter Metrics? http://bit.ly/socialraventools

Need More Facebook & Twitter Metrics? http://simplymeasured.com/free-social-media-tools/

Beyond KPIs – Conversations http://storify.com

Beyond KPIs – Informed Content

Thank You! Questions?@MoniqueTheGeekmonique@thunderseo.comwww.thunderseo.com/blogbit.ly/thunderseo-smx

http://www.thunderseo.com	158
http://storify.com	48
http://seo.binarym.org	3
http://thunderseo.com	2

Justifying The Investment: Analytics for Social Media

by Monique Pouget

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Justifying The Investment: Analytics for Social Media Presentation Transcript