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To Tweet or Not to Tweet

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Presented at Las Vegas 2011 Multi-Specialty Foundation Symposium - overview of benefits & best practices for using Twitter, Foursquare, QR Codes to attract and retain patients.

Presented at Las Vegas 2011 Multi-Specialty Foundation Symposium - overview of benefits & best practices for using Twitter, Foursquare, QR Codes to attract and retain patients.

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  • With the advent of social feeds—a live stream of friends’ activity shared on social networks like Facebook and Twitter— consumers can more easily rely on trusted personal relationships to determine what’s worthwhile to read, watch, play and buy online. -Gigya
  • Relationships are fueled by conversations.
  • United Breaks Guitars
  • Add them to your brochures, biz cards, t-shirts (scan me),
  • Transcript

    • 1. To Tweet or Not to Tweet
      How to use Twitter, Foursquare,
      and QR Codes
      to get maximum practice exposure
      Use Twitter Hashtag #VegasIMSS @MoniqueRamsey
      Cosmetic Social Media
    • 2. About Monique
      Native San Diegan
      In the Aesthetic Surgery industry since 1991 (yikes!)
      Founder
      Cosmetic Social Media
      Patient Engagement Marketing™
      Certified Social Media Strategist2009
      ♥music, ♥USC, ♥sports, ♥spa days, ♥shoes & ♥creative endeavors!
      Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
    • 3. About Monique
      Native San Diegan
      In the Aesthetic Surgery industry since 1991 (yikes!)
      Founder
      Cosmetic Social Media
      Patient Engagement Marketing™
      Certified Social Media Strategist2009
      ♥music, ♥USC, ♥sports, ♥spa days, ♥shoes & ♥creative endeavors!
      Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
    • 4. Goal
      To buildEVANGELISM and OWNERSHIP among your customers to drive more revenue. How? By Engagement!
      Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
    • 5. In a Word
      Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
    • 6. Relationshipsare Fueled by Conversations
      Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
    • 7. Radical Strategic Visibility
      Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
    • 8. What the Heck is Twitter?
      open network
      “micro-blogging tool…140 characters or less
      Identify industry trends – be on cusp of search, news, & trends
      Follow topics with #(hash tags )
      Text messaging ++ global / real time feed
      Tweets and social updates as CONTENT = better convert existing search traffic
      Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
    • 11. They Share
      Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
    • 12. 80% of Twitter usage is outside of twitter… people update anywhere, anytime… imagine what that means for bad customer experiences!?
      Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
    • 13. United Breaks Guitars
      United stock fell by ten percent  because of it, amounting to a loss of $180 million, the Daily Mail informs.
      Are you vigorously monitoring all channels?
      Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
    • 14. What to Share
      Provide Value 1st
      Momemntum Mktg.
      Share publications
      Educational info
      Be selfless
      Not # times of day but VALUE of the post
      Info on topics YOUR client is interested in
      Mommy blogs
      Beauty
      Health
      Fitness, etc…
      Look for opportunities to take advantage of something bigger than yourself
      Daylight Savings Time
      Royal Wedding
      BE NIMBLE
      Be SMART – 3 second rule
      Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
    • 15. You Can Measure
      Monique’s Fave Resources:
      Social Media Examiner
      Top 5 Twitter Tools for Social Mgrs.
      http://budurl.com/CSMTOP
      Mashable
      BudURL (link shortener) with analytics
      CoTweet – platform to manage tweets
      Tweetdesk
      Hootsuite
      etc…
      Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
    • 16. Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
    • 17. QR Codes
      Stands for Quick Response
      Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
    • 18. Ryan Miller
      Do Doctors Make Good Facebook Friends?
      Ethical considerations, do’s, don’ts, and best practices for doctor conduct on Facebook
      Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

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