Welcome…
Social Media
Mini Boot Camp
#AACS30 Follow on Twitter @MoniqueRamsey
GROWTH TIPLook for these in today’s talk…
Meet Monique…
Founder and Social Media Horticulturalist ~ Cosmetic Social
Media
Over 20 years experience: aesthetic medica...
Social Buzz…
12 Things You Need To Do In 2014
For Social Media Success*
*Relationship Marketing
#AACS30 Follow on Twitter @MoniqueRamsey
Slideshare.net/moniqueramsey
# 1
• 4th largest traffic driver
worldwide
• More affluent & they
spend more $$$
• Shopping & discovery
frame of mind
• Mo...
#AACS30 Follow on Twitter @MoniqueRamsey
# 1
DO – 1/30 Rule
DON’T
GROWTH TIP
Pinterest – Create Boards
https://www.viralta...
#AACS30 Follow on Twitter @MoniqueRamsey
# 2 Google Hangouts
• Hangouts – Up to 10
people on Google+
# 3 YouTube
• Great way to build your
video library on
YouTube!
• Add description and key
words
• Share across all social
...
#AACS30 Follow on Twitter @MoniqueRamsey
# 4 FB Live Stream
www.22s.com/cosmeticsocialmedia
• Live simulcast
on your
Faceb...
#AACS30 Follow on Twitter @MoniqueRamsey
# 5 Podcasts
AKA. “Netcast” & “Talk”
• Podcasts are portable = personal
• Positio...
#AACS30 Follow on Twitter @MoniqueRamsey
#6 Video
Mobilized material – 90% of Americans own a mobile device.
“Video advert...
#AACS30 Follow on Twitter @MoniqueRamsey
#6 FB Apps
GROWTH TIP
Woobox.com
#AACS30 Follow on Twitter @MoniqueRamsey
#7 Instagram
#AACS30 Follow on Twitter @MoniqueRamsey
#8 Tweetups
• Pick a unique hashtag
• Let people know about your
event – 1 hour s...
#AACS30 Follow on Twitter @MoniqueRamsey
#9 Existing Content
Blog
post
video
Click “public” to make this
box appear
It re-calculates reach as
you change budget
Set run time
# 10 FB Promoted Posts
(Re...
Notice
baseline
Engagement Rate
Calculation: (MANUAL!)
talking about / total “likes”
2% is average so anything over
this i...
#11 Reading List
Books:
• Brian Solis: What’s the
Future of Business
• Jay Baer: Youtility:
Why Smart Marketing
is About H...
#12 Bloom Booster Academy
http://go.cosmeticsocialmedia.com/list
Questions?
Monique Ramsey
Toll Free Direct Dial 877-401-5485
Email: monique@cosmeticsocialmedia.com
Facebook.com/CosmeticS...
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Talk for AACS 2014

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Talk for AACS 2014

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Talk for AACS 2014

  1. 1. Welcome… Social Media Mini Boot Camp #AACS30 Follow on Twitter @MoniqueRamsey GROWTH TIPLook for these in today’s talk…
  2. 2. Meet Monique… Founder and Social Media Horticulturalist ~ Cosmetic Social Media Over 20 years experience: aesthetic medical practice management, marketing, training, and consulting Certified Relationship Marketing and Social Media Strategist (2009) • Winner 2013 PRSA Bronze Bernays Award for Best Social Media in San Diego for work with San Diego Crew Classic • Winner 2010 #influenceSD Award for Best Social Media in Business • Alert Press Top 5 Medical Practice Facebook Fan Pages • Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe Digital) ♥music, ♥USC, ♥sports, ♥spa days, ♥shoes ♥driving fast ♥creative endeavors!
  3. 3. Social Buzz… 12 Things You Need To Do In 2014 For Social Media Success* *Relationship Marketing
  4. 4. #AACS30 Follow on Twitter @MoniqueRamsey Slideshare.net/moniqueramsey
  5. 5. # 1 • 4th largest traffic driver worldwide • More affluent & they spend more $$$ • Shopping & discovery frame of mind • More than 70% use Pinterest to get inspiration on what to BUY (vs. 17% of FB) • Over 80% of all pins are RE-pins = viral = long life! Sources: Melanie Duncan, Clicz.com, Social Media Examiner
  6. 6. #AACS30 Follow on Twitter @MoniqueRamsey # 1 DO – 1/30 Rule DON’T GROWTH TIP Pinterest – Create Boards https://www.viraltag.com/ for auto-pinning / IV drip method ;)
  7. 7. #AACS30 Follow on Twitter @MoniqueRamsey # 2 Google Hangouts • Hangouts – Up to 10 people on Google+
  8. 8. # 3 YouTube • Great way to build your video library on YouTube! • Add description and key words • Share across all social media platforms • Transcribe content and put on blog all searchable!
  9. 9. #AACS30 Follow on Twitter @MoniqueRamsey # 4 FB Live Stream www.22s.com/cosmeticsocialmedia • Live simulcast on your Facebook page via 22SocialApp
  10. 10. #AACS30 Follow on Twitter @MoniqueRamsey # 5 Podcasts AKA. “Netcast” & “Talk” • Podcasts are portable = personal • Positions you as the expert • Take it everywhere – in the car, on the treadmill, etc. • iTunes, or apps such as SoundCloud, Spreaker, Stitcher • Female listenership is on the rise • No skimming allowed! • Only 3% of marketers are currently using podcasting in their social media marketing strategy = early adopter! • Doesn’t take a big budget to get started GROWTH TIP Cliff Ravenscraft PodcastAnswerman.com Sources: Postplanner.com and Cliff Ravenscraft lecture
  11. 11. #AACS30 Follow on Twitter @MoniqueRamsey #6 Video Mobilized material – 90% of Americans own a mobile device. “Video advertising is turning into a huge 2014 social media marketing trend, as it rightfully should.” – Social Media Today Facebook has added video to the Newsfeed and testing video ads GROWTH TIP Just Shoot Yourself justshootyourself.com Comprehensive package for high quality do it yourself videos
  12. 12. #AACS30 Follow on Twitter @MoniqueRamsey #6 FB Apps GROWTH TIP Woobox.com
  13. 13. #AACS30 Follow on Twitter @MoniqueRamsey #7 Instagram
  14. 14. #AACS30 Follow on Twitter @MoniqueRamsey #8 Tweetups • Pick a unique hashtag • Let people know about your event – 1 hour suggested time • Enlist some mommy- bloggers • Use Hootsuite, Tweetdeck, or TweetChat to make it easier to chat during the event • Have a friend help you out
  15. 15. #AACS30 Follow on Twitter @MoniqueRamsey #9 Existing Content Blog post video
  16. 16. Click “public” to make this box appear It re-calculates reach as you change budget Set run time # 10 FB Promoted Posts (Reach More Fans) GROWTH TIP: Promoted Posts
  17. 17. Notice baseline Engagement Rate Calculation: (MANUAL!) talking about / total “likes” 2% is average so anything over this is AWESOME 70% Engagement Rate #CAVS Follow on Twitter @MoniqueRamsey
  18. 18. #11 Reading List Books: • Brian Solis: What’s the Future of Business • Jay Baer: Youtility: Why Smart Marketing is About Help Not Hype • Guy Kawasaki: Enchantment: The Art of Changing Hearts, Minds, and Actions #CAVS Follow on Twitter @MoniqueRamsey
  19. 19. #12 Bloom Booster Academy http://go.cosmeticsocialmedia.com/list
  20. 20. Questions? Monique Ramsey Toll Free Direct Dial 877-401-5485 Email: monique@cosmeticsocialmedia.com Facebook.com/CosmeticSocialMedia Twitter.com/MoniqueRamsey CosmeticSocialMedia.com/Blog
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