Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media Presentation to SkinMedica Management Symposium Sept. 2011

2,366
views

Published on

Presentation to SkinMedica's Aesthetic Practice Management Symposium attendees September 26, 2011 in D

Presentation to SkinMedica's Aesthetic Practice Management Symposium attendees September 26, 2011 in D


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,366
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
28
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • By clicking on the "Like" link, users are able to express their sentiment about your business or organization and share this expression with their friends. When a user likes your business or organization, their friends will be able to see that action in their version of the ad. The "Like" button will only appear in your ad if you are promoting a Facebook object such as a Page, Application, or Event.
  • Transcript

    • 1. The Best Tips & Techniquesfor Using Social Media to Grow Your Practicehttp://go.cosmeticsocialmedia.com/SKM1
      Use Twitter hashtag #SKMSD @MoniqueRamsey
      Cosmetic Social Media
    • 2. Meet Monique
      Founder, Cosmetic Social Media
      • 20 years experience: medical practice management, marketing, training, and consulting
      • 3. Certified Social Media Strategist since 2009
      • 4. Panelist, Speaker, Trainer
      • 5. Winner 2010 #influenceSD Award for Best Social Media in Business; Alert Presence recognition of her work with Top 5 Medical Practice Facebook Fan Pages
      • 6. Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times
      • 7. Contributor to Cosmetic Surgery for Dummies®, published by Wiley & Sons
      • 8. Development and Implementation Team for Inform&Enhance® practice management software
      http://go.cosmeticsocialmedia.com/SKM1
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 9. Social Media Warm-Up
      http://go.cosmeticsocialmedia.com/SKM1
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 10. Referral Paths – Then & Now
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 11. Twitter by the Numbers
      • 120 Million Daily Visitors
      • 12. 55 million Tweets per day
      • 13. 300,000 new users per day
      • 14. Twitter search engine gets roughly 600 million search queries per day
      • 15. 10th most popular website on the internet
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
      Source: Reach Local
    • 16. Facebook by the Numbers
      • Milestone: ½ BILLION people used Facebook in a single day last week.
      • 17. 750+ million active users
      • 18. 150 million accessing via their mobile devices (700 billion+ min/mo)
      • 19. 30-45 age fastest growing
      • 20. 2nd most trafficked site on web
      • 21. 700,000 local business pages
      • 22. 30 billion+ pieces of content shared each month
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
      Sources: Reach Local & f8 Keynote
    • 23. The Goal
      To buildEVANGELISM and OWNERSHIP among your customers to drive more revenue. How? By Engagement!
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 24. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 25. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
      Monique’s Social Media High T’s
      • High Trust: Building relationships
      • 26. High Transparency: authentic, genuine, humble
      • 27. HighTouch: # touchpoints / year
      • 28. HighTraction: more eyeballs!
    • Trust
      Click thru rates via social networks outperform links shared in emails and blogs
      via socialtwist
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 29. High Trust
      90% of customers identify word of mouth as the best, most reliable and trustworthy source about ideas and information on products and services.
      -Via NOP World
      Great article here: (posted 6/23/11) https://www.facebook.com/CosmeticSocialMedia
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 30. This just in from moms…
      68% don't mind having brands contact them through social media if they feel the content is relevant to them.
      72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%)
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 31. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
      High Transparency
      • Transparency leads to credibility
      • 32. No hidden agendas
      • 33. Be Authentic
      • 34. Be Humble
      • 35. Be Yourself
      • 36. Controlling vs. *influencing*
      Image Source: EverydayTenacity.com
    • 37. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
      Radical Strategic Visibility
    • 38. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
      Mobile &
      Gamification of Culture
      31% of mobile users have a smartphone now
      43% of mobile users will have one by 2015. That’s 101 million people. 
      183 million Americans report playing a game for an hour a day. That’s more than half of the population. –Jane McGonigal
    • 39. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
      QR Codes
      Effective gateways to:
      Send them to relevant:
      • Videos
      • 42. Photos
      • 43. Website
      • 44. “LIKE” on Facebook, etc.
      • 45. Biz Card Contact info
      • 46. Store secure patient data for emergency responders
      • 47. Rx. Instructions
      • 48. How To videos
      • 49. Order meals - hospitals
    • Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
      QR Codes
      The majority of QR scanning is coming from individuals in the 35-44 years of age
      bracket (25%)*
      Steady adoption is being seen amongst all age brackets between 18 and 54 years
      of age (84%)*
      Free to create or get your own custom work of QR art!
      CustomQRCodes.com
      * Source: Mobio Study: July to Dec. 2010
    • 50. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 51. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
      FB Landing Tabs
      • Make it fit your brand
      • 52. Ask for the LIKE
      • 53. Use free resources such as WildfireApp Show them where else you are – other places to engage
      • 54. Poll, contest, activity
    • E-Blast
      & “Like”
      Campaign
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 55. Landing Tab
      New “Recommend” feature
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 56. Reveal
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 57. Tabs, Apps, Widgets
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
      Check Your Hidden Posts
      Add Your eBlast sign up form
      Add Your eBlast archive
      Photos in logical albums *(and add fresh content frequently)
      Upload videos
      Point to other social platforms
      Contest entry
      Seminars & other events
    • 58. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
      Ask Questions
      • 932 impressions
      • 59. 1.29% feedback
      • 60. Get in the conversation in real (or semi-real) time
    • Contests
      Facebook Ads to promote
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 61. Polls
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 62. Post You Want to See
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 63. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
      Posts You Want to See
    • 64. Posts You Don’t Want to See
      You can:
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 65. Don’t Lose Them
      Keep them where they are (FB)
      • For every click there is a 25% drop-off (ex: move from website to store to blog, etc.)
      -Eric Qualman, Socialnomics author
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 66. Types of Ads
      A destination on Facebook – your page, an event, application (contest, poll, etc) or group
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 67. Types of Ads
      A destination off of Facebook – your website, blog, an event, app
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 68. Types of Ads
      Attributes value to various objects on the site - photos, wall posts, status updates, and notes
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 69. Ad Performance
      Testing is critical – Split A/B Test with words, or images, etc.
      Responder Demographics – look at who is responding and go after them
      • How to run this report is available in FB advertising section
      Run reports (schedule) so you keep an eye on performance.
      Keep ads fresh
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 70. The New FB Ticker
      Business Page updates will not appear here…
      BUT Sponsored Stories are eligible to be displayed
      Notice the Hover/Pop-Out Feature
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 71. EdgeRank
      The Pages with the freshest, most engaging content stand to gain the most from this new product—since each track played, video viewed, review written and event attended can generate News Feed stories that propagate through the social graph.

      Whether large or small, all artists, businesses, and brands have the potential for exponential distribution through the graph if they can engage users.
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 72. Google+
      Currently only for individuals. Doing testing with “non-user entities” (Groups, businesses, teams, brands, etc.)
      Coming by the end of 2011 for business
      Shutting down non-user profiles until the feature becomes available
      Full Google experience (integration of all products)
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 73. Google+
      Profile
      Photo Albums
      Hangouts (“Meetings” for Biz)
      Sparks
      (interests)
      Circles
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 74. Google+ and Search
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 75. Google Places Reviews
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 76. Social & SEO
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
      Source: http://thefuturebuzz.com
    • 77. Resources
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    • 78. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
      Final Thoughts
      Social media is no longer optional. You will reap the rewards but need to invest the time to get the benefit.
      “When a brand does its job right, it creates an emotional connection.” - Brian Solis
      It's not about ROI - It's about creating awareness, having people understand the brand will create engagement, which will lead to revenue.
      “If you aren't constantly evolving along with your customers you will be doomed to fail.” – Steve Kaufer, CEO - TripAdvisor
    • 79. Let’s Connect!
      LIKE us on Facebook…
      Facebook.com/CosmeticSocialMedia
      Post on our wall one takeaway from today’s course
      Email: Monique@cosmeticsocialmedia.com
      Toll Free: 877-401-5485
      Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media