How Social Media Can Help Your Practice Grow: Practical Steps to Follow

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How Social Media Can Help Your Practice Grow: Practical Steps to Follow

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According to a PewInternet study, 81% of U.S. adults use the internet and 59% say they have looked online for health information in the past year. Thus, a vibrant online presence is critical to......

According to a PewInternet study, 81% of U.S. adults use the internet and 59% say they have looked online for health information in the past year. Thus, a vibrant online presence is critical to patients finding you, getting to know you, and establishing trust. Since so many patients use the web to do their research when looking for a doctor, you not only need to have a presence, but give them relevant, valuable content as well. This presentation walks you through what Brian Solis calls Generation C, or the Connected Consumer. The more you understand this consumer and what makes him or her tick, the more successful you will be in cutting through the noise, getting her attention, and earning *(and keeping!) her as a patient. Presented by Monique Ramsey of Cosmetic Social Media at Vegas Cosmetic Surgery 2013 at the Bellagio in Las Vegas, Nevada. #Medical #Marketing #SocialMedia #CosmeticSurgery #PlasticSurgery #Dermatology #aestheticsurgery #beauty #VCS2013

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  • 1. Welcome… How Social Media Can Help Your Practice Grow: Practical Steps to Follow #VCS2013 Follow on Twitter @MoniqueRamsey
  • 2. Meet Monique… Founder and Social Media Horticulturalist 20+ years experience: medical practice management, marketing, training, and consulting Certified Relationship Marketing and Social Media Strategist (2009) • Winner 2010 #influenceSD Award for Best Social Media in Business • Alert Press Top 5 Medical Practice Facebook Fan Pages • Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe Digital) Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times, Surge, Medical Economics, ReachMD on Satellite Radio Contributor to Cosmetic Surgery for Dummies Board – San Diego Social Media Society ♥music, ♥USC, ♥sports, ♥spa days, ♥shoes ♥driving fast ♥creative endeavors!
  • 3. “The Internet has forever changed the way our patients will approach healthcare. Digital or social media is NOT a passing fad… get past that.” - Howard J. Luks, MD Fast Fact: Nearly 16 minutes of every hour is now spent on social networking sites. (Experian study 2013)
  • 4. Social Presence Social media opens an online channel for your practice to engage with: • current patients • their friends (most likely to buy) • prospective clients • Daily contact
  • 5. #VS2013 Follow on Twitter @MoniqueRamsey Connected Consumers • Empowered • Informed • Demanding • More Discerning
  • 6. #VS2013 Follow on Twitter @MoniqueRamsey Connected Consumers • Will share more if there is value in return • Make decisions differently • They influence and are influenced differently • MOMENTS OF TRUTH Read: Brian Solis What’s the Future of Business
  • 7. Social Media is not… A Broadcasting tool (ever…) Don’t Try This @ Home…
  • 8. A *NEW Consumer Culture THEN - Traditional • Reliant on WOM among people they know and trusts in the real world. One to one • Influenced by print, traditional online ads, TV, radio • Selling • Push Marketing NOW - Connected • One to Many • Shared Experiences • Powerful Influence • Window to the world is REAL TIME • Readily share reviews and experiences in social networks. • Can be a practice ally
  • 9. Turn to Technology • Access to valuable information whenever and wherever • 70% of people believe reviews from total strangers • So how are you going to engage this new connected consumer?!
  • 10. #VCS2013 Follow on Twitter @MoniqueRamsey Make it Easy & Engaging with Apps Peer-driven WOM “Peer to Peer influence is perhaps at is greatest potency. It’s not what YOU say about YOU, it’s what OTHERS say about you that counts.” –Brian Solis Faberge Organics Shampoo Commercial with Heather Locklear circa
  • 11. Listen & Learn Approach • Walk a mile in their digital footsteps • Learn how key words, questions, and responses contribute to themes and how the themes evolve • Use your findings in your social media, blog posts, SEM #VCS2013 Follow on Twitter @MoniqueRamsey
  • 12. #VCS2013 Follow on Twitter @MoniqueRamsey NEED Reach and Frequency • How many platforms do you use? • How many days do you post per week? • Number of posts in a day/week? • What we do…
  • 13. #VCS2013 Follow on Twitter @MoniqueRamsey Be a Respected Source • Unique and RELEVANT content? • Shareable Content? • Instill trust • Fix complaints • Address problems • Answer questions • Celebrate & thanks for positive comments and reviews
  • 14. #VCS2013 Follow on Twitter @MoniqueRamsey Create Emotional Connections
  • 15. Invest the TIME Social media is no longer optional. You will reap the rewards but need to invest the time to get the benefit.
  • 16. #VCS2013 Follow on Twitter @MoniqueRamsey “Perhaps this is the new cost of doing business. In an era of connected consumerism, to earn customer attention, trust, and loyalty is a cost and an investment in relevance and relationships.” – Brian Solis The Voice of Your NEW, Empowered Patient
  • 17. Social Media MBA Course TOMORROW - Saturday 2pm – 6pm Monet Rooms 3 & 4 Presentations http://www.slideshare.net/moniqueramsey/ Next Steps: Questions?