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According to a PewInternet study, 81% of U.S. adults use the internet and 59% say they have looked online for health information in the past year. Thus, a vibrant online presence is critical to patients finding you, getting to know you, and establishing trust. Since so many patients use the web to do their research when looking for a doctor, you not only need to have a presence, but give them relevant, valuable content as well. This presentation walks you through what Brian Solis calls Generation C, or the Connected Consumer. The more you understand this consumer and what makes him or her tick, the more successful you will be in cutting through the noise, getting her attention, and earning *(and keeping!) her as a patient. Presented by Monique Ramsey of Cosmetic Social Media at Vegas Cosmetic Surgery 2013 at the Bellagio in Las Vegas, Nevada. #Medical #Marketing #SocialMedia #CosmeticSurgery #PlasticSurgery #Dermatology #aestheticsurgery #beauty #VCS2013
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