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Using Social Media to Grow Your Aesthetic Practice

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Monique Ramsey, Founder & CCO of Cosmetic Social Media, shares strategies and best practices for using new & social media to deepen existing patient relationships and create new ones.

Monique Ramsey, Founder & CCO of Cosmetic Social Media, shares strategies and best practices for using new & social media to deepen existing patient relationships and create new ones.

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  • By clicking on the "Like" link, users are able to express their sentiment about your business or organization and share this expression with their friends. When a user likes your business or organization, their friends will be able to see that action in their version of the ad. The "Like" button will only appear in your ad if you are promoting a Facebook object such as a Page, Application, or Event.

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  • 1. The Best Tips & Techniquesfor Using Social Media to Grow Your Practicehttp://go.cosmeticsocialmedia.com/SKM2
    Use Twitter hashtag #SKMSD @MoniqueRamsey
    Cosmetic Social Media
  • 2. Meet Monique
    Founder, Cosmetic Social Media
    • 20 years experience: medical practice management, marketing, training, and consulting
    • 3. Certified Social Media Strategist since 2009
    • 4. Panelist, Speaker, Trainer
    • 5. Winner 2010 #influenceSD Award for Best Social Media in Business; Alert Presence recognition of her work with Top 5 Medical Practice Facebook Fan Pages
    • 6. Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times
    • 7. Contributor to Cosmetic Surgery for Dummies®, published by Wiley & Sons
    • 8. Development and Implementation Team for Inform&Enhance® practice management software
    http://go.cosmeticsocialmedia.com/SKM2
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
  • 9. Referral Paths – Then & Now
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
  • 10. Twitter by the Numbers
    • 120 Million Daily Visitors
    • 11. 55 million Tweets per day
    • 12. 300,000 new users per day
    • 13. Twitter search engine gets roughly 600 million search queries per day
    • 14. 10th most popular website on the internet
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    Source: Reach Local
  • 15. Facebook by the Numbers
    • Milestone: ½ BILLION people used Facebook in a single day last week.
    • 16. 750+ million active users
    • 17. 150 million accessing via their mobile devices (700 billion+ min/mo)
    • 18. 30-45 age fastest growing
    • 19. 2nd most trafficked site on web
    • 20. 700,000 local business pages
    • 21. 30 billion+ pieces of content shared each month
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    Sources: Reach Local & f8 Keynote
  • 22. The Goal
    To buildEVANGELISM and OWNERSHIP among your customers to drive more revenue. How? By Engagement!
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
  • 23. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
  • 24. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    Monique’s Social Media High T’s
    • High Trust: Building relationships
    • 25. High Transparency: authentic, genuine, humble
    • 26. HighTouch: # touchpoints / year
    • 27. HighTraction: more eyeballs!
  • Trust
    Click thru rates via social networks outperform links shared in emails and blogs
    via socialtwist
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
  • 28. High Trust
    90% of customers identify word of mouth as the best, most reliable and trustworthy source about ideas and information on products and services.
    -Via NOP World
    Great article here: (posted 6/23/11) https://www.facebook.com/CosmeticSocialMedia
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
  • 29. This just in from moms…
    68% don't mind having brands contact them through social media if they feel the content is relevant to them.
    72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%)
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
  • 30. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    High Transparency
    • Transparency leads to credibility
    • 31. No hidden agendas
    • 32. Be Authentic
    • 33. Be Humble
    • 34. Be Yourself
    • 35. Controlling vs. *influencing*
    Image Source: EverydayTenacity.com
  • 36. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    Radical Strategic Visibility
  • 37. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    Fresh ContentBlogging Helps SEO
  • 38. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    More Website Traffic
  • 39. Who Should Blog?
    SEO/Webmaster Guy
    The Intern
    The Receptionist
    Your Child
    The Physician
    Hired Writer
    The Office Manager
    Your Ex
    The Pizza Guy
  • 40. Elements of a good blog post
    Compelling Headline
    Tells a Story
    “Someone Like Me”
    Simple writing
    Short & Sweet
    (350 words max)
    Optimized with links and key words
    Source: La Jolla Cosmetic Surgery Centre Blog
  • 41. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    Mobile &
    Gamification of Culture
    31% of mobile users have a smartphone now
    43% of mobile users will have one by 2015. That’s 101 million people. 
    183 million Americans report playing a game for an hour a day. That’s more than half of the population. –Jane McGonigal
  • 42. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    QR Codes
    Effective gateways to:
    Send them to relevant:
    • Videos
    • 45. Photos
    • 46. Website
    • 47. “LIKE” on Facebook, etc.
    • 48. Biz Card Contact info
    • 49. Store secure patient data for emergency responders
    • 50. Rx. Instructions
    • 51. How To videos
    • 52. Order meals - hospitals
  • Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    QR Codes
    The majority of QR scanning is coming from individuals in the 35-44 years of age
    bracket (25%)*
    Steady adoption is being seen amongst all age brackets between 18 and 54 years
    of age (84%)*
    Free to create or get your own custom work of QR art!
    CustomQRCodes.com
    * Source: Mobio Study: July to Dec. 2010
  • 53. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
  • 54. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    FB Landing Tabs
    • Make it fit your brand
    • 55. Ask for the LIKE
    • 56. Use free resources such as WildfireApp Show them where else you are – other places to engage
    • 57. Poll, contest, activity
  • Pet Peeves
    Better
    It’s called FACEbook for a reason
    An empty section is
    not engaging
    vs.
  • 58. E-Blast
    & “Like”
    Campaign
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
  • 59. Landing Tab
    New “Recommend” feature
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
  • 60. Reveal
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
  • 61. Tabs, Apps, Widgets
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    Check Your Hidden Posts
    Add Your eBlast sign up form
    Add Your eBlast archive
    Photos in logical albums *(and add fresh content frequently)
    Upload videos
    Point to other social platforms
    Contest entry
    Seminars & other events
  • 62. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    Ask Questions
    • 932 impressions
    • 63. 1.29% feedback
    • 64. Get in the conversation in real (or semi-real) time
  • Contests
    Facebook Ads to promote
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
  • 65. Polls
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
  • 66. Post You Want to See
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
  • 67. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    Posts You Want to See
  • 68. Posts You Don’t Want to See
    You can:
    Facebook.com/security
    • Don’t delete (unless they are really belligerent)
    • 69. Invite them to talk offiline
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
  • 70. Volume Of Facebook Sharing By Day
    But… do what works best for you – whatever will give you the best chance of consistency (success)
  • 71. Don’t Lose Them
    Keep them where they are (FB)
    • For every click there is a 25% drop-off (ex: move from website to store to blog, etc.)
    -Eric Qualman, Socialnomics author
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
  • 72. Types of Ads
    A destination on Facebook – your page, an event, application (contest, poll, etc) or group
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
  • 73. Types of Ads
    A destination off of Facebook – your website, blog, an event, app
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
  • 74. Types of Ads
    Attributes value to various objects on the site - photos, wall posts, status updates, and notes
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
  • 75. Ad Performance
    Testing is critical – Split A/B Test with words, or images, etc.
    Responder Demographics – look at who is responding and go after them
    • How to run this report is available in FB advertising section
    Run reports (schedule) so you keep an eye on performance.
    Keep ads fresh
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
  • 76. The New FB Ticker
    Business Page updates will not appear here…
    BUT Sponsored Stories are eligible to be displayed
    Notice the Hover/Pop-Out Feature
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
  • 77. EdgeRank
    The Pages with the freshest, most engaging content stand to gain the most from this new product—since each track played, video viewed, review written and event attended can generate News Feed stories that propagate through the social graph.

    Whether large or small, all artists, businesses, and brands have the potential for exponential distribution through the graph if they can engage users.
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
  • 78. Google+
    Currently only for individuals. Doing testing with “non-user entities” (Groups, businesses, teams, brands, etc.)
    Coming by the end of 2011 for business
    Shutting down non-user profiles until the feature becomes available
    Full Google experience (integration of all products)
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
  • 79. Google+
    Profile
    Photo Albums
    Hangouts (“Meetings” for Biz)
    Sparks
    (interests)
    Circles
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
  • 80. Google+ and Search
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
  • 81. Google Places Reviews
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
  • 82. Social & SEO
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    Source: http://thefuturebuzz.com
  • 83. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
    Final Thoughts
    Social media is no longer optional. You will reap the rewards but need to invest the time to get the benefit.
    “When a brand does its job right, it creates an emotional connection.” - Brian Solis
    It's not about ROI - It's about creating awareness, having people understand the brand will create engagement, which will lead to revenue.
    “If you aren't constantly evolving along with your customers you will be doomed to fail.” – Steve Kaufer, CEO - TripAdvisor
  • 84. Your Social Media Rx
    • Cannot “set it and forget it” – social media is engaging with people – not messaging at people
    • 85. Content is King – commit to 10 minutes a day on creating content. Type it, dictate it or do an audible post at audioboo.fm
    • 86. An apple a day… you need to be posting every day (or 5/7)
    • 87. Keep it professional – NY Times Front Page Rule
    • 88. Social Media is not a quick fix. Don’t give up – it takes time to build communities!
  • Let’s Connect!
    LIKE us on Facebook…
    Facebook.com/CosmeticSocialMedia
    Post on our wall one takeaway from today’s course
    Email: Monique@cosmeticsocialmedia.com
    Toll Free: 877-401-5485
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
  • 89. Resources
    Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media