The Best Tips & Techniquesfor Using Social Media to Grow Your Practicehttp://go.cosmeticsocialmedia.com/SKM2<br />Use Twit...
Meet Monique<br />Founder, Cosmetic Social Media<br /><ul><li>20 years experience: medical practice management, marketing,...
Certified Social Media Strategist since 2009
Panelist, Speaker, Trainer
Winner 2010 #influenceSD Award for Best Social Media in Business; Alert Presence recognition of her work with Top 5 Medica...
Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times
Contributor to Cosmetic Surgery for Dummies®, published by Wiley & Sons
Development and Implementation Team for Inform&Enhance® practice management software </li></ul>http://go.cosmeticsocialmed...
Referral Paths – Then & Now<br />Use Twitter hashtag #SKMSD  @MoniqueRamsey  Cosmetic Social Media<br />
Twitter by the Numbers<br /><ul><li>120 Million Daily Visitors
55 million Tweets per day
300,000 new users per day
Twitter search engine gets roughly 600 million search queries per day
10th most popular website on the internet</li></ul>Use Twitter hashtag #SKMSD  @MoniqueRamsey  Cosmetic Social Media<br />...
Facebook by the Numbers<br /><ul><li>Milestone: ½ BILLION people used Facebook in a single day last week.
750+ million active users
150 million accessing via their mobile devices (700 billion+ min/mo)
30-45 age fastest growing
2nd most trafficked site on web
700,000 local business pages
30 billion+ pieces of content shared          each month </li></ul>Use Twitter hashtag #SKMSD  @MoniqueRamsey  Cosmetic So...
The Goal<br />To buildEVANGELISM and OWNERSHIP among your customers to drive more revenue.  How?  By Engagement!<br />Use ...
Use Twitter hashtag #SKMSD  @MoniqueRamsey  Cosmetic Social Media<br />
Use Twitter hashtag #SKMSD  @MoniqueRamsey  Cosmetic Social Media<br />Monique’s Social Media High T’s<br /><ul><li>High T...
High Transparency: authentic, genuine, humble
HighTouch: # touchpoints / year
HighTraction: more eyeballs!</li></li></ul><li>Trust<br />Click thru rates via social networks outperform links shared in ...
High Trust<br />90% of customers identify word of mouth as the best, most reliable and trustworthy source about ideas and ...
This just in from moms…<br />68% don't mind having brands contact them through social media if they feel the content is re...
Use Twitter hashtag #SKMSD  @MoniqueRamsey  Cosmetic Social Media<br />High Transparency<br /><ul><li>Transparency leads t...
No hidden agendas
Be Authentic
Be Humble
Be Yourself
Controlling vs. *influencing*</li></ul>Image Source: EverydayTenacity.com<br />
Use Twitter hashtag #SKMSD  @MoniqueRamsey  Cosmetic Social Media<br />Radical Strategic Visibility<br />
Use Twitter hashtag #SKMSD  @MoniqueRamsey  Cosmetic Social Media<br />Fresh ContentBlogging Helps SEO<br />
Use Twitter hashtag #SKMSD  @MoniqueRamsey  Cosmetic Social Media<br />More Website Traffic<br />
Who Should Blog?<br />SEO/Webmaster Guy<br />The Intern<br />The Receptionist<br />Your Child<br />The Physician<br />Hire...
Elements of a good blog post<br />Compelling Headline<br />Tells a Story <br />“Someone Like Me”<br />Simple writing<br />...
Use Twitter hashtag #SKMSD  @MoniqueRamsey  Cosmetic Social Media<br />Mobile & <br />Gamification of Culture<br />31% of ...
Use Twitter hashtag #SKMSD  @MoniqueRamsey  Cosmetic Social Media<br />QR Codes<br />Effective gateways to:<br /><ul><li>I...
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Using Social Media to Grow Your Aesthetic Practice

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Monique Ramsey, Founder & CCO of Cosmetic Social Media, shares strategies and best practices for using new & social media to deepen existing patient relationships and create new ones.

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  • By clicking on the &quot;Like&quot; link, users are able to express their sentiment about your business or organization and share this expression with their friends. When a user likes your business or organization, their friends will be able to see that action in their version of the ad. The &quot;Like&quot; button will only appear in your ad if you are promoting a Facebook object such as a Page, Application, or Event.
  • Using Social Media to Grow Your Aesthetic Practice

    1. 1. The Best Tips & Techniquesfor Using Social Media to Grow Your Practicehttp://go.cosmeticsocialmedia.com/SKM2<br />Use Twitter hashtag #SKMSD @MoniqueRamsey<br />Cosmetic Social Media<br />
    2. 2. Meet Monique<br />Founder, Cosmetic Social Media<br /><ul><li>20 years experience: medical practice management, marketing, training, and consulting
    3. 3. Certified Social Media Strategist since 2009
    4. 4. Panelist, Speaker, Trainer
    5. 5. Winner 2010 #influenceSD Award for Best Social Media in Business; Alert Presence recognition of her work with Top 5 Medical Practice Facebook Fan Pages
    6. 6. Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times
    7. 7. Contributor to Cosmetic Surgery for Dummies®, published by Wiley & Sons
    8. 8. Development and Implementation Team for Inform&Enhance® practice management software </li></ul>http://go.cosmeticsocialmedia.com/SKM2<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
    9. 9. Referral Paths – Then & Now<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
    10. 10. Twitter by the Numbers<br /><ul><li>120 Million Daily Visitors
    11. 11. 55 million Tweets per day
    12. 12. 300,000 new users per day
    13. 13. Twitter search engine gets roughly 600 million search queries per day
    14. 14. 10th most popular website on the internet</li></ul>Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />Source: Reach Local<br />
    15. 15. Facebook by the Numbers<br /><ul><li>Milestone: ½ BILLION people used Facebook in a single day last week.
    16. 16. 750+ million active users
    17. 17. 150 million accessing via their mobile devices (700 billion+ min/mo)
    18. 18. 30-45 age fastest growing
    19. 19. 2nd most trafficked site on web
    20. 20. 700,000 local business pages
    21. 21. 30 billion+ pieces of content shared each month </li></ul>Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />Sources: Reach Local & f8 Keynote<br />
    22. 22. The Goal<br />To buildEVANGELISM and OWNERSHIP among your customers to drive more revenue. How? By Engagement!<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
    23. 23. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
    24. 24. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />Monique’s Social Media High T’s<br /><ul><li>High Trust: Building relationships
    25. 25. High Transparency: authentic, genuine, humble
    26. 26. HighTouch: # touchpoints / year
    27. 27. HighTraction: more eyeballs!</li></li></ul><li>Trust<br />Click thru rates via social networks outperform links shared in emails and blogs<br />via socialtwist<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
    28. 28. High Trust<br />90% of customers identify word of mouth as the best, most reliable and trustworthy source about ideas and information on products and services.<br />-Via NOP World<br />Great article here: (posted 6/23/11) https://www.facebook.com/CosmeticSocialMedia<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
    29. 29. This just in from moms…<br />68% don't mind having brands contact them through social media if they feel the content is relevant to them. <br />72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%) <br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
    30. 30. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />High Transparency<br /><ul><li>Transparency leads to credibility
    31. 31. No hidden agendas
    32. 32. Be Authentic
    33. 33. Be Humble
    34. 34. Be Yourself
    35. 35. Controlling vs. *influencing*</li></ul>Image Source: EverydayTenacity.com<br />
    36. 36. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />Radical Strategic Visibility<br />
    37. 37. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />Fresh ContentBlogging Helps SEO<br />
    38. 38. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />More Website Traffic<br />
    39. 39. Who Should Blog?<br />SEO/Webmaster Guy<br />The Intern<br />The Receptionist<br />Your Child<br />The Physician<br />Hired Writer<br />The Office Manager<br />Your Ex<br />The Pizza Guy<br />
    40. 40. Elements of a good blog post<br />Compelling Headline<br />Tells a Story <br />“Someone Like Me”<br />Simple writing<br />Short & Sweet <br />(350 words max)<br />Optimized with links and key words<br />Source: La Jolla Cosmetic Surgery Centre Blog<br />
    41. 41. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />Mobile & <br />Gamification of Culture<br />31% of mobile users have a smartphone now <br />43% of mobile users will have one by 2015. That’s 101 million people. <br />183 million Americans report playing a game for an hour a day. That’s more than half of the population. –Jane McGonigal<br />
    42. 42. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />QR Codes<br />Effective gateways to:<br /><ul><li>Information
    43. 43. Data Exchange
    44. 44. Global Commerce</li></ul>Send them to relevant:<br /><ul><li>Videos
    45. 45. Photos
    46. 46. Website
    47. 47. “LIKE” on Facebook, etc.
    48. 48. Biz Card Contact info
    49. 49. Store secure patient data for emergency responders
    50. 50. Rx. Instructions
    51. 51. How To videos
    52. 52. Order meals - hospitals</li></li></ul><li>Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />QR Codes<br />The majority of QR scanning is coming from individuals in the 35-44 years of age<br />bracket (25%)*<br />Steady adoption is being seen amongst all age brackets between 18 and 54 years <br />of age (84%)*<br />Free to create or get your own custom work of QR art!<br />CustomQRCodes.com<br />* Source: Mobio Study: July to Dec. 2010<br />
    53. 53. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
    54. 54. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />FB Landing Tabs<br /><ul><li>Make it fit your brand
    55. 55. Ask for the LIKE
    56. 56. Use free resources such as WildfireApp Show them where else you are – other places to engage
    57. 57. Poll, contest, activity</li></li></ul><li>Pet Peeves<br />Better <br />It’s called FACEbook for a reason<br />An empty section is <br />not engaging<br />vs.<br />
    58. 58. E-Blast<br />& “Like” <br />Campaign<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
    59. 59. Landing Tab<br />New “Recommend” feature<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
    60. 60. Reveal<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
    61. 61. Tabs, Apps, Widgets<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />Check Your Hidden Posts<br />Add Your eBlast sign up form<br />Add Your eBlast archive<br />Photos in logical albums *(and add fresh content frequently)<br />Upload videos<br />Point to other social platforms<br />Contest entry<br />Seminars & other events<br />
    62. 62. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />Ask Questions<br /><ul><li>932 impressions
    63. 63. 1.29% feedback
    64. 64. Get in the conversation in real (or semi-real) time</li></li></ul><li>Contests<br />Facebook Ads to promote<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
    65. 65. Polls<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
    66. 66. Post You Want to See<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
    67. 67. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />Posts You Want to See<br />
    68. 68. Posts You Don’t Want to See<br />You can:<br />Facebook.com/security<br /><ul><li>Don’t delete (unless they are really belligerent)
    69. 69. Invite them to talk offiline</li></ul>Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
    70. 70. Volume Of Facebook Sharing By Day<br />But… do what works best for you – whatever will give you the best chance of consistency (success)<br />
    71. 71. Don’t Lose Them<br />Keep them where they are (FB)<br /><ul><li>For every click there is a 25% drop-off (ex: move from website to store to blog, etc.)</li></ul>-Eric Qualman, Socialnomics author<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
    72. 72. Types of Ads<br />A destination on Facebook – your page, an event, application (contest, poll, etc) or group <br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
    73. 73. Types of Ads<br />A destination off of Facebook – your website, blog, an event, app<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
    74. 74. Types of Ads<br />Attributes value to various objects on the site - photos, wall posts, status updates, and notes<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
    75. 75. Ad Performance<br />Testing is critical – Split A/B Test with words, or images, etc.<br />Responder Demographics – look at who is responding and go after them <br /><ul><li>How to run this report is available in FB advertising section</li></ul>Run reports (schedule) so you keep an eye on performance.<br />Keep ads fresh<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
    76. 76. The New FB Ticker<br />Business Page updates will not appear here…<br />BUT Sponsored Stories are eligible to be displayed<br />Notice the Hover/Pop-Out Feature<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
    77. 77. EdgeRank<br />The Pages with the freshest, most engaging content stand to gain the most from this new product—since each track played, video viewed, review written and event attended can generate News Feed stories that propagate through the social graph. <br />…<br />Whether large or small, all artists, businesses, and brands have the potential for exponential distribution through the graph if they can engage users.<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
    78. 78. Google+<br />Currently only for individuals. Doing testing with “non-user entities” (Groups, businesses, teams, brands, etc.)<br />Coming by the end of 2011 for business<br />Shutting down non-user profiles until the feature becomes available<br />Full Google experience (integration of all products)<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
    79. 79. Google+<br />Profile<br />Photo Albums<br />Hangouts (“Meetings” for Biz)<br />Sparks<br />(interests)<br />Circles<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
    80. 80. Google+ and Search<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
    81. 81. Google Places Reviews<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
    82. 82. Social & SEO<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />Source: http://thefuturebuzz.com<br />
    83. 83. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />Final Thoughts<br />Social media is no longer optional. You will reap the rewards but need to invest the time to get the benefit.<br />“When a brand does its job right, it creates an emotional connection.” - Brian Solis <br />It's not about ROI - It's about creating awareness, having people understand the brand will create engagement, which will lead to revenue. <br />“If you aren't constantly evolving along with your customers you will be doomed to fail.” – Steve Kaufer, CEO - TripAdvisor<br />
    84. 84. Your Social Media Rx<br /><ul><li>Cannot “set it and forget it” – social media is engaging with people – not messaging at people
    85. 85. Content is King – commit to 10 minutes a day on creating content. Type it, dictate it or do an audible post at audioboo.fm
    86. 86. An apple a day… you need to be posting every day (or 5/7)
    87. 87. Keep it professional – NY Times Front Page Rule
    88. 88. Social Media is not a quick fix. Don’t give up – it takes time to build communities!</li></li></ul><li>Let’s Connect!<br />LIKE us on Facebook…<br />Facebook.com/CosmeticSocialMedia<br />Post on our wall one takeaway from today’s course<br />Email: Monique@cosmeticsocialmedia.com<br />Toll Free: 877-401-5485<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
    89. 89. Resources<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
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