Facebook Ads Overview<br />Use Twitter Hashtag #VegasIMSS  @MoniqueRamsey<br />Cosmetic Social Media<br />
Trust<br />Click thru rates via social networks outperform links shared in emails and blogs<br />via socialtwist<br />Use ...
High Trust<br />90% of customers identify word of mouth as the best, most reliable and trustworthy source about ideas and ...
Don’t Lose Them<br />Keep them where they are (FB)<br /><ul><li>For every click there is a 25% drop-off (ex: move from web...
Types of Ads<br />A destination on Facebook – your page, an event, application (contest, poll, etc) or group <br />Use Twi...
Types of Ads<br />A destination off of Facebook – your website, blog, an event, app<br />Use Twitter hashtag #VegasIMSS  @...
Types of Ads<br />Attributes value to various objects on the site - photos, wall posts, status updates, and notes<br />Use...
Ad Performance<br />Testing is critical – Split A/B Test with words, or images, etc.<br />Responder Demographics – look at...
This just in from moms…<br />68% don't mind having brands contact them through social media if they feel the content is re...
Ryan Miller<br />Facebook Metrics Overview<br />Use Twitter hashtag #VegasIMSS  @MoniqueRamsey  Cosmetic Social Media<br />
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Facebook Ads Overview

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This presentation was given at Las Vegas 2011 Multi-Specialty Symposium in June 2011.

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  • By clicking on the &quot;Like&quot; link, users are able to express their sentiment about your business or organization and share this expression with their friends. When a user likes your business or organization, their friends will be able to see that action in their version of the ad. The &quot;Like&quot; button will only appear in your ad if you are promoting a Facebook object such as a Page, Application, or Event.
  • Facebook Ads Overview

    1. 1. Facebook Ads Overview<br />Use Twitter Hashtag #VegasIMSS @MoniqueRamsey<br />Cosmetic Social Media<br />
    2. 2. Trust<br />Click thru rates via social networks outperform links shared in emails and blogs<br />via socialtwist<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    3. 3. High Trust<br />90% of customers identify word of mouth as the best, most reliable and trustworthy source about ideas and information on products and services.<br />-Via NOP World<br />Great new article here: (posted 6/23/11 https://www.facebook.com/CosmeticSocialMedia<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    4. 4. Don’t Lose Them<br />Keep them where they are (FB)<br /><ul><li>For every click there is a 25% drop-off (ex: move from website to store to blog, etc.)</li></ul>-Eric Qualman, Socialnomics author<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    5. 5. Types of Ads<br />A destination on Facebook – your page, an event, application (contest, poll, etc) or group <br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    6. 6. Types of Ads<br />A destination off of Facebook – your website, blog, an event, app<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    7. 7. Types of Ads<br />Attributes value to various objects on the site - photos, wall posts, status updates, and notes<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    8. 8. Ad Performance<br />Testing is critical – Split A/B Test with words, or images, etc.<br />Responder Demographics – look at who is responding and go after them <br /><ul><li>How to run this report is available in FB advertising section</li></ul>Run reports (schedule) so you keep an eye on performance.<br />Keep ads fresh<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    9. 9. This just in from moms…<br />68% don't mind having brands contact them through social media if they feel the content is relevant to them. <br />72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%) <br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    10. 10. Ryan Miller<br />Facebook Metrics Overview<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
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