Facebook Ads Overview

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This presentation was given at Las Vegas 2011 Multi-Specialty Symposium in June 2011.

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  • By clicking on the "Like" link, users are able to express their sentiment about your business or organization and share this expression with their friends. When a user likes your business or organization, their friends will be able to see that action in their version of the ad. The "Like" button will only appear in your ad if you are promoting a Facebook object such as a Page, Application, or Event.
  • Facebook Ads Overview

    1. 1. Facebook Ads Overview<br />Use Twitter Hashtag #VegasIMSS @MoniqueRamsey<br />Cosmetic Social Media<br />
    2. 2. Trust<br />Click thru rates via social networks outperform links shared in emails and blogs<br />via socialtwist<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    3. 3. High Trust<br />90% of customers identify word of mouth as the best, most reliable and trustworthy source about ideas and information on products and services.<br />-Via NOP World<br />Great new article here: (posted 6/23/11 https://www.facebook.com/CosmeticSocialMedia<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    4. 4. Don’t Lose Them<br />Keep them where they are (FB)<br /><ul><li>For every click there is a 25% drop-off (ex: move from website to store to blog, etc.)</li></ul>-Eric Qualman, Socialnomics author<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    5. 5. Types of Ads<br />A destination on Facebook – your page, an event, application (contest, poll, etc) or group <br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    6. 6. Types of Ads<br />A destination off of Facebook – your website, blog, an event, app<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    7. 7. Types of Ads<br />Attributes value to various objects on the site - photos, wall posts, status updates, and notes<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    8. 8. Ad Performance<br />Testing is critical – Split A/B Test with words, or images, etc.<br />Responder Demographics – look at who is responding and go after them <br /><ul><li>How to run this report is available in FB advertising section</li></ul>Run reports (schedule) so you keep an eye on performance.<br />Keep ads fresh<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    9. 9. This just in from moms…<br />68% don't mind having brands contact them through social media if they feel the content is relevant to them. <br />72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%) <br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    10. 10. Ryan Miller<br />Facebook Metrics Overview<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />

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