AACS 2013 Presentation on Cutting Through Facebook Noise & Increasing Your…


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How do you get your messages seen amdist Facebook's 1 billion+ users? Here are some practical and easy steps to cut through the noise and get your posts more visibility. Learn about Facebook's Edgerank algorithm.

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  • The Pages with the freshest, most engaging content stand to gain the most…eachtrack playedvideo viewedreview writtenevent attendedgenerates News Feed stories that propagate through the social graph.
  • AACS 2013 Presentation on Cutting Through Facebook Noise & Increasing Your…

    1. 1. Welcome… Cutting Through the Facebook Noise: How to Make Sure Your Audience Sees Your Messages#AACS2013 Follow on Twitter @MoniqueRamsey
    2. 2. Meet Monique ♥music, ♥USC,Founder, Cosmetic Social Media ♥sports, ♥spa days,20+ years experience: medical practice management, marketing, training, and ♥shoesconsulting ♥driving fastCertified Relationship Marketing and Social Media Strategist (2009) ♥creative • Winner 2010 #influenceSD Award for Best Social Media in Business endeavors! • Alert Press Top 5 Medical Practice Facebook Fan Pages • Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe Digital)Interviewed by SmartMoney Magazine, American Medical Association,Dermatology Times, Surge, Medical Economics, ReachMD on Satellite RadioContributor to Cosmetic Surgery for DummiesBoard – San Diego Social Media Society #AACS2013 Follow on Twitter @MoniqueRamsey
    3. 3. Facebook by the Numbers• Milestone: Over 1 BILLION active users • Over 1.13 trillion• 600 million accessing via their mobile likes (since ‘09) • 140.3 billion friend devices (700 billion++ min/mo) connections • 219 billion photos• 30-45 age fastest growing • 17 billion location-• #1 Most trafficked site on web tagged posts• 700,000+ local business pages• 30 billion+ pieces of content shared each month Sources: Gizmodo, Facebook, alexa.com
    4. 4. EdgeRank Your business has the potential for exponential distribution through the social graph if you can engage users so it’s seen in the 1st place!#AACS2013 Follow on Twitter @MoniqueRamsey
    5. 5. EdgeRankFresh &RELEVANTcontentCNN Study –75% get theirnews fromsocial sites &email (&blogs) #AACS2013 Follow on Twitter @MoniqueRamsey
    6. 6. • Be a resource: your own content & shared content• Moderate• Respond & engage (notifications via FB email notification and/or HyperAlerts• Connect• Keep it fun and mix it up! #AACS2013 Follow on Twitter @MoniqueRamsey
    7. 7. Ask Questions#AACS2013 Follow on Twitter @MoniqueRamsey
    8. 8. Ask Questions• 932 impressions• 1.29% feedback• Get in the conversation in real (or semi-real) time
    9. 9. AND RESPOND~ Ask for the “like” Call them by name with the @ tag#AACS2013 Follow on Twitter @MoniqueRamsey
    10. 10. Keep It Real#AACS2013 Follow on Twitter @MoniqueRamsey
    11. 11. ContestsFacebookAds topromote#AACS2013 Follow on Twitter @MoniqueRamsey
    12. 12. Volume Of Facebook Sharing By Day But… do what works best for you (check your analytics) And - consistency = success#AACS2013 Follow on Twitter @MoniqueRamsey
    13. 13. Scheduling a Post Clock = SCHEDULING ICONNote: Date can also bein the past & it will dropin to the proper spot inyour timeline #AACS2013 Follow on Twitter @MoniqueRamsey
    14. 14. Promoted Posts (airtime) Click “public” to make this box appear It re-calculates reach as you change budget Set run time Note: You cannot run promoted posts unless you have 400+ fans.#AACS2013 Follow on Twitter @MoniqueRamsey
    15. 15. Notice baseline 70%Engagement Rate Engagement Rate Calculation: (MANUAL!) talking about / total “likes” 2% is average so anything #AACS2013 Follow on Twitter over this is AWESOME @MoniqueRamsey
    16. 16. Get More FansFacebookrecommendsyour practice Highestto the friends likelihoodof your to buycurrent pagefans. #AACS2013 Follow on Twitter @MoniqueRamsey
    17. 17. WhyFacebookfans aremuch morelikely topurchase,consider,andrecommendbrands #AACS2013 Follow on Twitter @MoniqueRamsey
    18. 18. Polls#AACS2013 Follow on Twitter @MoniqueRamsey
    19. 19. Make it Easy & Engaging with Apps#AACS2013 Follow on Twitter @MoniqueRamsey
    20. 20. Change Cover ImageCover images can get 9x moreENGAGEMENT – so change often #AACS2013 Follow on Twitter @MoniqueRamsey
    21. 21. Fill out your cover imagedescription!Use this valuable space! #AACS2013 Follow on Twitter @MoniqueRamsey
    22. 22. Keywords – About SectionPut keywordsin your AboutSection forbetter resultswhen peoplesearchClick here to edit #AACS2013 Follow on Twitter @MoniqueRamsey
    23. 23. Newsfeed90% of FB userssee yourcontent in theirnewsfeed soyour avatarneeds to begreat!(no logos or buildings)Look for faces!That’s whatcaptures people’sattention #AACS2013 Follow on Twitter @MoniqueRamsey
    24. 24. Post You Want to See#AACS2013 Follow on Twitter @MoniqueRamsey
    25. 25. Use Twitter hashtag #SKMSD #AACS2013 Follow on Twitter@MoniqueRamsey Cosmetic Social @MoniqueRamsey Media
    26. 26. Posts You Don’t Want to See You can: Facebook.com /security WARNING: Don’t delete (unless they are really belligerent, abusive, ETC). Invite them to talk offline. Have a policy in place to fall back on! #AACS2013 Follow on Twitter @MoniqueRamsey
    27. 27. Reminder • Transparency leads to credibility & trust • No hidden agendas • Be Authentic • Be Humble • Be Yourself / Brand • Controlling vs. Image Source: EverydayTenacity.com *influencing* Use Twitter hashtag #VCS2012 @MoniqueRamsey #AACS2013 Follow on TwitterSources: Reach Local & f8 Keynote @MoniqueRamsey Cosmetic Social Media
    28. 28. Social media is no longer optional. You will reap therewards but need to invest the time to get the benefit.“When a brand does its job right, it creates an emotionalconnection.” - Brian SolisIts not about ROI - Its about creating awareness, havingpeople understand the brand will create engagement,which will lead to revenue.“If you arent constantly evolving along with yourcustomers you will be doomed to fail.” – Steve Kaufer,CEO - TripAdvisor #AACS2013 Follow on Twitter @MoniqueRamsey
    29. 29. Questions?Thank You! #AACS2013 Follow on Twitter @MoniqueRamsey