‘ Social geometry experiment’ cesaharada cc

Monique Potts Senior Producer - Strategic Development ABC and Web 2.0

Trends in Australian and ABC audiences ABC case studies Challenges Lessons learned Future directions

Trends in Australian and ABC audiences

ABC case studies

Challenges

Lessons learned

Future directions

Trends in Australian online audiences Social media activities more mainstream Increasing uptake in older audiences Growth in reading blogs and wikis Growth in accessing UGC Uptake mobile social media Growth of Facebook and Twitter

Trends in Australian online audiences

Social media activities more mainstream

Increasing uptake in older audiences

Growth in reading blogs and wikis

Growth in accessing UGC

Uptake mobile social media

Growth of Facebook and Twitter

Neilsen Consumer Generated Media report 2008-09 Facebook surges in 2008-9

‘ Social network’ Paolo Margari cc

Audience trends at the ABC Half regularly use social networks 91% of these have a Facebook profile 25% MySpace 23% Linked In Most use social networks to stay in touch with family and friends

Audience trends at the ABC

Half regularly use social networks

91% of these have a Facebook profile

25% MySpace 23% Linked In

Most use social networks to stay in touch with family and friends

What people are interested in Getting content recommendations from the ABC (73%) Getting email updates (72%) Seeing recommendations from others on ABC (65%) Being part of an ABC Online community (60%) Seeing how others rate ABC content (58%) Connecting with other people with similar interests (55%)

What people are interested in

Getting content recommendations from the ABC (73%)

Getting email updates (72%)

Seeing recommendations from others on ABC (65%)

Being part of an ABC Online community (60%)

Seeing how others rate ABC content (58%)

Connecting with other people with similar interests (55%)

Audience comments “ I don't think ABC should be creating another social media, they should be integrating into the existing ones.”

Audience comments

“ I don't think ABC should be creating another social media, they should be integrating into the existing ones.”

Audience comments “ Just looked up at my 14yo engrossed in her facebook pages. I like that stuff in principle but it all feels a bit, well, naff. Grow it up and you've got me”

Audience comments

“ Just looked up at my 14yo engrossed in her facebook pages. I like that stuff in principle but it all feels a bit, well, naff. Grow it up and you've got me”

Audience comments “ The more the better! I am a mid fifties "typical" ABC user but, through my children, have begun to use Facebook, blogs and other online technologies and I love it”

Audience comments

“ The more the better! I am a mid fifties "typical" ABC user but, through my children, have begun to use Facebook, blogs and other online technologies and I love it”

‘ Pop art on my twitter followers’ Luc Legay cc

ABC and Web 2.0 Audience as producers and active consumers Lots more User Generated Content (UGC) Using other platforms Eg Youtube, Twitter, Facebook Online communities Greater engagement with audiences

ABC and Web 2.0

Audience as producers and active consumers

Lots more User Generated Content (UGC)

Using other platforms Eg Youtube, Twitter, Facebook

Online communities

Greater engagement with audiences

Victorian Bushfires UGC Site

774 ABC Melbourne Twitter Feed

Q & A Twitter Feed - #qanda

Radio National Pool

Gruen Transfer

The Making of Modern Australia

Fanging It

Summer Heights High – MySpace

Summer Heights High – Facebook group

Artpost

ReFace – Art on the Street

Challenges Working with external platforms Resources to moderate communities Licensing Infrastructure/systems

Challenges

Working with external platforms

Resources to moderate communities

Licensing

Infrastructure/systems

Lessons learned Syndicating content to other platforms Staff can champion technologies Manage risks don’t avoid them altogether

Lessons learned

Syndicating content to other platforms

Staff can champion technologies

Manage risks don’t avoid them altogether

Managing Risks Moderation policies Moderation training Editorial Policies

Managing Risks

Moderation policies

Moderation training

Editorial Policies

Future Directions Syndicating content – widgets, fan communities Greater personalisation, recommendations Guidelines for use of other platforms More ‘on-ramps’ for interactivity Eg. polls, rating ‘ Town square’ online Mobile social media

Future Directions

Syndicating content – widgets, fan communities

Greater personalisation, recommendations

Guidelines for use of other platforms

More ‘on-ramps’ for interactivity Eg. polls, rating

‘ Town square’ online

Mobile social media

The next big thing Flutter

Flutter

‘ Social network fatigue’ Michael Marlatt cc

Monique Potts Senior Producer – Strategic Development ABC Innovation 02 8333 2017 [email_address]