ABC and web 2.0

‘ Social geometry experiment’ cesaharada cc

Monique Potts Senior Producer - Strategic Development ABC and Web 2.0

Trends in Australian and ABC audiences
ABC case studies
Challenges
Lessons learned
Future directions

Trends in Australian online audiences
Social media activities more mainstream
Increasing uptake in older audiences
Growth in reading blogs and wikis
Growth in accessing UGC
Uptake mobile social media
Growth of Facebook and Twitter

Neilsen Consumer Generated Media report 2008-09 Facebook surges in 2008-9

‘ Social network’ Paolo Margari cc

Audience trends at the ABC
Half regularly use social networks
91% of these have a Facebook profile
25% MySpace 23% Linked In
Most use social networks to stay in touch with family and friends

What people are interested in
Getting content recommendations from the ABC (73%)
Getting email updates (72%)
Seeing recommendations from others on ABC (65%)
Being part of an ABC Online community (60%)
Seeing how others rate ABC content (58%)
Connecting with other people with similar interests (55%)

Audience comments
“ I don't think ABC should be creating another social media, they should be integrating into the existing ones.”

Audience comments
“ Just looked up at my 14yo engrossed in her facebook pages. I like that stuff in principle but it all feels a bit, well, naff. Grow it up and you've got me”

Audience comments
“ The more the better! I am a mid fifties "typical" ABC user but, through my children, have begun to use Facebook, blogs and other online technologies and I love it”

‘ Pop art on my twitter followers’ Luc Legay cc

ABC and Web 2.0
Audience as producers and active consumers
Lots more User Generated Content (UGC)
Using other platforms Eg Youtube, Twitter, Facebook
Online communities
Greater engagement with audiences

Victorian Bushfires UGC Site

774 ABC Melbourne Twitter Feed

Q & A Twitter Feed - #qanda

Radio National Pool

Gruen Transfer

The Making of Modern Australia

Fanging It

Summer Heights High – MySpace

Summer Heights High – Facebook group

Artpost

ReFace – Art on the Street

Challenges
Working with external platforms
Resources to moderate communities
Licensing
Infrastructure/systems

Lessons learned
Syndicating content to other platforms
Staff can champion technologies
Manage risks don’t avoid them altogether

Managing Risks
Moderation policies
Moderation training
Editorial Policies

Future Directions
Syndicating content – widgets, fan communities
Greater personalisation, recommendations
Guidelines for use of other platforms
More ‘on-ramps’ for interactivity Eg. polls, rating
‘ Town square’ online
Mobile social media

The next big thing
Flutter

‘ Social network fatigue’ Michael Marlatt cc

Monique Potts Senior Producer – Strategic Development ABC Innovation 02 8333 2017 [email_address]

http://christinalynnjohns.wordpress.com	4
http://www.slideshare.net	2
http://itsworththefight.wordpress.com	1
http://translate.googleusercontent.com	1
http://feeds.feedburner.com	1

ABC and web 2.0

by moniquep on May 13, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

5 Embeds 9

Statistics

ABC and web 2.0 — Presentation Transcript