‘ Social geometry experiment’  cesaharada cc
Monique Potts Senior Producer - Strategic Development ABC and Web 2.0
<ul><li>Trends in Australian and ABC audiences </li></ul><ul><li>ABC case studies </li></ul><ul><li>Challenges </li></ul><...
<ul><li>Trends in Australian online audiences </li></ul><ul><li>Social media activities more mainstream </li></ul><ul><li>...
Neilsen Consumer Generated Media report 2008-09 Facebook surges in 2008-9
 
‘ Social network’  Paolo Margari cc
<ul><li>Audience trends at the ABC </li></ul><ul><li>Half regularly use social networks </li></ul><ul><li>91% of these hav...
<ul><li>What people are interested in </li></ul><ul><li>Getting content recommendations from the ABC (73%)  </li></ul><ul>...
<ul><li>Audience comments </li></ul><ul><li>“  I don't think ABC should be creating another social media, they should be i...
<ul><li>Audience comments </li></ul><ul><li>“ Just looked up at my 14yo engrossed in her facebook pages. I like that stuff...
<ul><li>Audience comments </li></ul><ul><li>“ The more the better! I am a mid fifties &quot;typical&quot; ABC user but, th...
‘ Pop art on my twitter followers’ Luc Legay cc
<ul><li>ABC and Web 2.0  </li></ul><ul><li>Audience as producers and active consumers </li></ul><ul><li>Lots more User Gen...
Victorian Bushfires UGC Site
774 ABC Melbourne Twitter Feed
Q & A Twitter Feed - #qanda
Radio National Pool
Gruen Transfer
The Making of Modern Australia
Fanging It
Summer Heights High – MySpace
Summer Heights High – Facebook group
Artpost
ReFace – Art on the Street
<ul><li>Challenges </li></ul><ul><li>Working with external platforms </li></ul><ul><li>Resources to moderate communities <...
<ul><li>Lessons learned </li></ul><ul><li>Syndicating content to other platforms </li></ul><ul><li>Staff can champion tech...
<ul><li>Managing Risks </li></ul><ul><li>Moderation policies </li></ul><ul><li>Moderation training </li></ul><ul><li>Edito...
<ul><li>Future Directions </li></ul><ul><li>Syndicating content – widgets, fan communities </li></ul><ul><li>Greater perso...
The next big thing <ul><li>Flutter </li></ul>
‘ Social network fatigue’  Michael Marlatt  cc
Monique Potts Senior Producer – Strategic Development ABC Innovation 02 8333 2017 [email_address]
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ABC and web 2.0

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An presentation on how the Australian Broadcasting Corporation is using social media and web 2.0 technologies. Including case studies, challenges, lessons learned and future directions

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  • ABC and web 2.0

    1. 1. ‘ Social geometry experiment’ cesaharada cc
    2. 2. Monique Potts Senior Producer - Strategic Development ABC and Web 2.0
    3. 3. <ul><li>Trends in Australian and ABC audiences </li></ul><ul><li>ABC case studies </li></ul><ul><li>Challenges </li></ul><ul><li>Lessons learned </li></ul><ul><li>Future directions </li></ul>
    4. 4. <ul><li>Trends in Australian online audiences </li></ul><ul><li>Social media activities more mainstream </li></ul><ul><li>Increasing uptake in older audiences </li></ul><ul><li>Growth in reading blogs and wikis </li></ul><ul><li>Growth in accessing UGC </li></ul><ul><li>Uptake mobile social media </li></ul><ul><li>Growth of Facebook and Twitter </li></ul>
    5. 5. Neilsen Consumer Generated Media report 2008-09 Facebook surges in 2008-9
    6. 7. ‘ Social network’ Paolo Margari cc
    7. 8. <ul><li>Audience trends at the ABC </li></ul><ul><li>Half regularly use social networks </li></ul><ul><li>91% of these have a Facebook profile </li></ul><ul><li>25% MySpace 23% Linked In </li></ul><ul><li>Most use social networks to stay in touch with family and friends </li></ul>
    8. 9. <ul><li>What people are interested in </li></ul><ul><li>Getting content recommendations from the ABC (73%) </li></ul><ul><li>Getting email updates (72%) </li></ul><ul><li>Seeing recommendations from others on ABC (65%) </li></ul><ul><li>Being part of an ABC Online community (60%) </li></ul><ul><li>Seeing how others rate ABC content (58%) </li></ul><ul><li>Connecting with other people with similar interests (55%) </li></ul>
    9. 10. <ul><li>Audience comments </li></ul><ul><li>“ I don't think ABC should be creating another social media, they should be integrating into the existing ones.” </li></ul>
    10. 11. <ul><li>Audience comments </li></ul><ul><li>“ Just looked up at my 14yo engrossed in her facebook pages. I like that stuff in principle but it all feels a bit, well, naff. Grow it up and you've got me” </li></ul>
    11. 12. <ul><li>Audience comments </li></ul><ul><li>“ The more the better! I am a mid fifties &quot;typical&quot; ABC user but, through my children, have begun to use Facebook, blogs and other online technologies and I love it” </li></ul>
    12. 13. ‘ Pop art on my twitter followers’ Luc Legay cc
    13. 14. <ul><li>ABC and Web 2.0 </li></ul><ul><li>Audience as producers and active consumers </li></ul><ul><li>Lots more User Generated Content (UGC) </li></ul><ul><li>Using other platforms Eg Youtube, Twitter, Facebook </li></ul><ul><li>Online communities </li></ul><ul><li>Greater engagement with audiences </li></ul>
    14. 15. Victorian Bushfires UGC Site
    15. 16. 774 ABC Melbourne Twitter Feed
    16. 17. Q & A Twitter Feed - #qanda
    17. 18. Radio National Pool
    18. 19. Gruen Transfer
    19. 20. The Making of Modern Australia
    20. 21. Fanging It
    21. 22. Summer Heights High – MySpace
    22. 23. Summer Heights High – Facebook group
    23. 24. Artpost
    24. 25. ReFace – Art on the Street
    25. 26. <ul><li>Challenges </li></ul><ul><li>Working with external platforms </li></ul><ul><li>Resources to moderate communities </li></ul><ul><li>Licensing </li></ul><ul><li>Infrastructure/systems </li></ul>
    26. 27. <ul><li>Lessons learned </li></ul><ul><li>Syndicating content to other platforms </li></ul><ul><li>Staff can champion technologies </li></ul><ul><li>Manage risks don’t avoid them altogether </li></ul>
    27. 28. <ul><li>Managing Risks </li></ul><ul><li>Moderation policies </li></ul><ul><li>Moderation training </li></ul><ul><li>Editorial Policies </li></ul>
    28. 29. <ul><li>Future Directions </li></ul><ul><li>Syndicating content – widgets, fan communities </li></ul><ul><li>Greater personalisation, recommendations </li></ul><ul><li>Guidelines for use of other platforms </li></ul><ul><li>More ‘on-ramps’ for interactivity Eg. polls, rating </li></ul><ul><li>‘ Town square’ online </li></ul><ul><li>Mobile social media </li></ul>
    29. 30. The next big thing <ul><li>Flutter </li></ul>
    30. 31. ‘ Social network fatigue’ Michael Marlatt cc
    31. 32. Monique Potts Senior Producer – Strategic Development ABC Innovation 02 8333 2017 [email_address]

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