Workshop Succesvoller ondernemen met Social Media

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Workshop Succesvoller ondernemen met social media. Door De LinkFirma.i.s.m. De Zaak, 19 mei 2011.

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  • @ZZPCommunicatie
  • 05/17/11 19:03 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 05/17/11 19:03 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • @ZZPCommunicatie
  • @ZZPCommunicatie
  • 17-05-11 19:03 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 05/17/11 19:03 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 05/17/11 19:03 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 05/17/11 19:03 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 05/17/11 19:03 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 05/17/11 19:03 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • Workshop Succesvoller ondernemen met Social Media

    1. 1. Welkom bij de workshop Succesvol ondernemen met Social Media Door: Monique Dijkman en Anja Grüteke 19 mei 2011, De Zaak & De Linkfirma
    2. 2. Doelstellingen workshop Hoofddoelstelling Succesvol ondernemen met social media Subdoelstellingen U kent de belangrijkste social media U weet welke social media nuttig zijn U kunt zichzelf presenteren op social media U kunt een marktstrategie ontwerpen incl. social media
    3. 3. Doelgroep workshop <ul><li>Ondernemers in MKB: </li></ul><ul><li>met weinig kennis van en ervaring met social media </li></ul><ul><li>die overwegen social media effectief in te zetten </li></ul><ul><li>en te integreren in de online marketingstrategie. </li></ul>
    4. 4. Opzet workshop <ul><li>Kennisdelen </li></ul><ul><li>Interactie </li></ul><ul><li>Doen: zelf aan de slag </li></ul><ul><li>Concreet: morgen van start! </li></ul><ul><li>09.30 – 16.00 uur </li></ul>
    5. 5. Opzet workshop <ul><li>Kennisdelen </li></ul><ul><li>Interactie </li></ul><ul><li>Doen: zelf aan de slag </li></ul><ul><li>Concreet: morgen van start! </li></ul><ul><li>09.30 – 16.00 uur </li></ul>Ter inspiratie!
    6. 6. Programma workshop <ul><li>Welkom en introductie </li></ul><ul><li>Even sociaal </li></ul><ul><li>Wat zijn social media? </li></ul><ul><li>Casus @Woningadviseurs en andere praktijkvoorbeelden </li></ul><ul><li>Doelen en doelgroepen </li></ul><ul><li>Een social mediapitch </li></ul><ul><li>Aan de slag: grote en kleine stappen </li></ul><ul><li>Afronding en evaluatie </li></ul>
    7. 7. Programma workshop <ul><li>Welkom en introductie </li></ul><ul><li>Even sociaal </li></ul><ul><li>Wat zijn social media? </li></ul><ul><li>Casus @Woningadviseurs en andere praktijkvoorbeelden </li></ul><ul><li>Doelen en doelgroepen </li></ul><ul><li>Een social mediapitch </li></ul><ul><li>Aan de slag: grote en kleine stappen </li></ul><ul><li>Afronding en evaluatie </li></ul>Stappenplan mee naar huis
    8. 8. Aan de slag! <ul><li>http://www.youtube.com/watch?v=_PHnRIn74Ag </li></ul>
    9. 9. Welkom!
    10. 12. Feiten en cijfers 500.000 twitteraars in NL actief aanwezig. 57% man. Facebook: 4,2 miljoen accounts Jong Onder 35 Geen man/vrouw of opleiding verschil LinkedIn Gem. 41 jaar 2,8 miljoen in NL Vaker vrouw Hoger opgeleid Hyves 10 miljoen in NL Vrouwen > mannen Lager opgeleid Alle leeftijden De LinkFirma
    11. 13. Theconversationprism.com De LinkFirma
    12. 14. De LinkFirma
    13. 15. An audience with audiences Brian Solis Videosites Fotosites Netwerken Blogs, twitter De LinkFirma
    14. 16. www.slideshare.net
    15. 17. www.blogger.com
    16. 18. www.mailchimp.com
    17. 19. www.flickr.com
    18. 20. www.forumgrazer.net
    19. 21. www.googlealert.com
    20. 22. www.kieskeurig.nl
    21. 23. <ul><li>Iedereen kent 250 mensen (1 ste graad) </li></ul><ul><li>Deze 250 kennen er 125 = 31.250 (2 e graad) </li></ul><ul><li>31.250 * 125 = 3.906.250 (3 de graad) </li></ul><ul><li>3.906.250 * 125 = 488.281.250 (4 de graad) </li></ul><ul><li>488.281.250 * 125 = 61.035.156.250 (5 de graad) </li></ul>kracht van LinkedIn
    22. 24. <ul><li>Iedereen kent 250 mensen (1 ste graad) </li></ul><ul><li>Deze 250 kennen er 125 = 31.250 (2 e graad) </li></ul><ul><li>31.250 * 125 = 3.906.250 (3 de graad) </li></ul><ul><li>3.906.250 * 125 = 488.281.250 (4 de graad) </li></ul><ul><li>488.281.250 * 125 = 61.035.156.250 (5 de graad) </li></ul>kracht van LinkedIn
    23. 25. Praktijkvoorbeeld Branded hyve Parfuminderen (Neutral)
    24. 26. Social media platforms
    25. 27. Social media platforms
    26. 28. Waar is de klant? <ul><li>Voorbeeld: WNF Nederland </li></ul><ul><li>www.wnf.nl  15% online werving </li></ul><ul><li>Hyves.nl  20.000 members </li></ul><ul><li>Waarbenjij.nu (z.o.z.)  > 1.500 groepsleden </li></ul><ul><li>Facebook  > 1.000 likes </li></ul>
    27. 30. Social media platforms
    28. 31. Praktijkvoorbeelden twitter en community Voorbeeld: UPC Webcare Voorbeeld: Dell Community o.a. FAQ’s, downloads, how-to-video’s, forum)
    29. 32. Social media platforms
    30. 34. Professional headline
    31. 35. Welkom LinkedIn in ‘t kort Met dank aan: Liesbeth Jansen en Logeion, vereniging voor Communicatie
    32. 36. <ul><li>Iedereen kent 250 mensen (1 ste graad) </li></ul><ul><li>Deze 250 kennen er 125 = 31.250 (2 e graad) </li></ul><ul><li>31.250 * 125 = 3.906.250 (3 de graad) </li></ul><ul><li>3.906.250 * 125 = 488.281.250 (4 de graad) </li></ul><ul><li>488.281.250 * 125 = 61.035.156.250 (5 de graad) </li></ul>kracht van LinkedIn
    33. 37. <ul><li>Iedereen kent 250 mensen (1 ste graad) </li></ul><ul><li>Deze 250 kennen er 125 = 31.250 (2 e graad) </li></ul><ul><li>31.250 * 125 = 3.906.250 (3 de graad) </li></ul><ul><li>3.906.250 * 125 = 488.281.250 (4 de graad) </li></ul><ul><li>488.281.250 * 125 = 61.035.156.250 (5 de graad) </li></ul>kracht van LinkedIn
    34. 38. LinkedIn |Advanced Search
    35. 39. LinkedIn |Advanced Search
    36. 40. LinkedIn |Advanced Search
    37. 41. LinkedIn |Advanced Search
    38. 42. LinkedIn |Advanced Search
    39. 43. LinkedIn |Advanced Search
    40. 44. Geef waar anderen om vragen. Deel om te vermenigvuldigen. Vraag om wat je nodig hebt. Ontvang waar je om hebt gevraagd. Bedank anderen die je helpen om succesvol te zijn. netwerk-attitude
    41. 46. Aan de slag: twee sporen <ul><li>(Online) marketing strategie </li></ul>
    42. 47. Aan de slag: twee sporen <ul><li>Direct: </li></ul><ul><ul><li>Twitteraccount aanmaken ( http://www.explania.com/nl/animaties/detail/wat-is-twitter ) </li></ul></ul><ul><ul><ul><li>Gericht je doelgroep volgen </li></ul></ul></ul><ul><ul><ul><li>Voorzichtig gaan zenden (aardige voorbeelden: @Blokker, @Dreizen en @Dreizen_webcare) </li></ul></ul></ul><ul><ul><ul><li>In dialoog gaan met je klanten, bijv. @Rituals of @Vegaslager) </li></ul></ul></ul><ul><ul><li>LinkedIn-profiel invullen http://www.youtube.com/watch?v=K7B4bYQys3Q </li></ul></ul><ul><ul><li>Aanmelden bij LinkedIn-groepen interessant zijn </li></ul></ul><ul><ul><li>Luisteren, vragen en delen. </li></ul></ul>

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