PAL
 Purpose – To understand concepts of Social Media
 Agenda
 Social Media and Social Networking
 Social Media Vs. So...
3
Social Media and Social
Networking
June2013Preparedby:AbdelmonimAwadOsman
WHAT IS SOCIAL MEDIA?
4
June2013Preparedby:AbdelmonimAwadOsman
WHAT IS SOCIAL MEDIA?
5
June2013Preparedby:AbdelmonimAwadOsman
WHAT IS SOCIAL MEDIA?
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June2013Preparedby:AbdelmonimAwadOsman
WHAT IS SOCIAL MEDIA?
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June2013Preparedby:AbdelmonimAwadOsman
WHAT IS SOCIAL MEDIA?
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June2013Preparedby:AbdelmonimAwadOsman
WHAT IS SOCIAL MEDIA?
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June2013Preparedby:AbdelmonimAwadOsman
WHAT IS SOCIAL NETWORKING ?
10
June2013Preparedby:AbdelmonimAwadOsman
WHAT IS SOCIAL NETWORKING ?
11
June2013Preparedby:AbdelmonimAwadOsman
WHAT IS SOCIAL NETWORKING ?
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Social Media Vs. Social
Networking
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SOCIAL MEDIA VS. SOCIAL NETWORKING
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June2013Preparedby:AbdelmonimAwadOsman
SOCIAL MEDIA VS. SOCIAL NETWORKING
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June2013Preparedby:AbdelmonimAwadOsman
SOCIAL MEDIA VS. SOCIAL NETWORKING
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June2013Preparedby:AbdelmonimAwadOsman
SOCIAL MEDIA VS. SOCIAL NETWORKING
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June2013Preparedby:AbdelmonimAwadOsman
SOCIAL MEDIA VS. SOCIAL NETWORKING
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June2013Preparedby:AbdelmonimAwadOsman
SOCIAL MEDIA VS. SOCIAL NETWORKING
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June2013Preparedby:AbdelmonimAwadOsman
SOCIAL MEDIA & NETWORKING STATS
20
June2013Preparedby:AbdelmonimAwadOsman
SOCIAL MEDIA & NETWORKING STATS
21
June2013Preparedby:AbdelmonimAwadOsman
22
Advantages & Disadvantages
of Social Networking
June2013Preparedby:AbdelmonimAwadOsman
ADVANTAGES
23
Fast and direct
communication
June2013Preparedby:AbdelmonimAwadOsman
ADVANTAGES
24
Low costs
June2013Preparedby:AbdelmonimAwadOsman
ADVANTAGES
25
Facilitates open
communication, lea
ding to enhanced
information discovery
and delivery.
June2013Preparedby:...
ADVANTAGES
26
Allows employees to
discuss ideas, post
news, ask
questions and share
links.
June2013Preparedby:AbdelmonimAw...
ADVANTAGES
27
Provides an
opportunity to widen
business contacts.
June2013Preparedby:AbdelmonimAwadOsman
ADVANTAGES
28
Targets a wide
audience, making it a
useful and effective
recruitment tool.
June2013Preparedby:AbdelmonimAwa...
ADVANTAGES
29
Improves business
reputation and client
base with minimal use
of advertising.
June2013Preparedby:AbdelmonimA...
ADVANTAGES
30
Expands market
research and
implements marketing
campaigns
June2013Preparedby:AbdelmonimAwadOsman
ADVANTAGES
31
Delivers
communications and
directs interested people
to specific web sites.
June2013Preparedby:AbdelmonimAw...
DISADVANTAGES
32
•Time-consuming.
•Can become addictive
•They can take over your
life, leaving little time
for family and ...
DISADVANTAGES
33
Replication of themes
from one Social
Networking to another
is annoying.
June2013Preparedby:AbdelmonimAwa...
DISADVANTAGES
34
Photos, comments
etc. that we post will be
forever on the Internet
June2013Preparedby:AbdelmonimAwadOsman
DISADVANTAGES
35
Private is suddenly no
longer private
Will be accessible to the
general public
June2013Preparedby:Abdelmo...
DISADVANTAGES
36
Cases of online
mobbing
(Cybermobbing) and
stalking
June2013Preparedby:AbdelmonimAwadOsman
DISADVANTAGES
37
Name, location, age
etc. can be used to
commit online crimes
June2013Preparedby:AbdelmonimAwadOsman
38
Popular Social Media
Sites
June2013Preparedby:AbdelmonimAwadOsman
39
SOCIAL MEDIA LANDSCAPE
June2013Preparedby:AbdelmonimAwadOsman
POPULAR SOCIAL MEDIA SITES
Social Media Site Category
Facebook Social Network
Twitter Microblogging Site
LinkedIn Social N...
SOCIAL MEDIA– MOST POPULAR SITES
41
• largest of social networks.
• Users can create
profiles, businesses can
create fan p...
42
June2013Preparedby:AbdelmonimAwadOsman
FACEBOOK
 Foundation date : Cambridge, Massachusetts, U.S.
(4 February 2004).
 Headquarters : Menlo Park, California, U....
FACEBOOK
 Available in : Multilingual (70)
 Launched : February 4, 2004
 Revenue : $5.1 billion (2012)
 Revenue from :...
STATISTICS
 Monthly active users (MAUs) were 1.11
billion as of March 31, 2013, an increase of
23% year-over-year.
 Dail...
STATISTICS
 Total number of Facebook pages : 50 million.
 Total number of Facebook Apps : 10 million.
 Total number of ...
BRANDED FACEBOOK - COVER PHOTOS
June2013
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BRANDED FACEBOOK - COVER PHOTOS
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48
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BRANDED FACEBOOK - COVER PHOTOS
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BRANDED FACEBOOK - COVER PHOTOS
June2013
50
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BRANDED FACEBOOK - COVER PHOTOS
June2013
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BRANDED FACEBOOK - COVER PHOTOS
June2013
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BRANDED FACEBOOK - COVER PHOTOS
June2013
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BRANDED FACEBOOK - COVER PHOTOS
June2013
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BRANDED FACEBOOK - COVER PHOTOS
June2013
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BRANDED FACEBOOK - COVER PHOTOS
June2013
56
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BRANDED FACEBOOK - COVER PHOTOS
June2013
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BRANDED FACEBOOK - COVER PHOTOS
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BRANDED FACEBOOK - COVER PHOTOS
June2013
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BRANDED FACEBOOK - COVER PHOTOS
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BRANDED FACEBOOK - COVER PHOTOS
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BRANDED FACEBOOK - COVER PHOTOS
June2013
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BRANDED FACEBOOK - COVER PHOTOS
June2013
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BRANDED FACEBOOK - COVER PHOTOS
June2013
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BRANDED FACEBOOK - COVER PHOTOS
June2013
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BRANDED FACEBOOK - COVER PHOTOS
June2013
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BRANDED FACEBOOK - COVER PHOTOS
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BRANDED FACEBOOK - COVER PHOTOS
June2013
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BRANDED FACEBOOK - COVER PHOTOS
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BRANDED FACEBOOK - COVER PHOTOS
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SOCIAL MEDIA– MOST POPULAR SITES
71
•Info shared
through tweets
with max 140
characters.
Twitter
June2013Preparedby:Abdelm...
72
June2013Preparedby:AbdelmonimAwadOsman
TWITTER
 Foundation date : March 21, 2006.
 Headquarters : San Francisco, California, U.S.
 Key people : Jack Dorsey (C...
TWITTER
 Available in : Multilingual
 Launched : July 15, 2006
 Revenue : US$140 million
 Revenue from : Advertising a...
STATISTICS
 Total number of Twitter users : 500 million
 Country with the most Twitter users :
China, 35.5 million
 Tot...
STATISTICS
 Average Number of Tweets sent per day :
400 million
 Average Number of Tweets per Twitter user :
307
 Avera...
STATISTICS
 Number of Fake Twitter users : Approx 20
million
 Most Followed celebrity on Twitter : Justin
Bieber with 36...
SOCIAL MEDIA– MOST POPULAR SITES
78
• LinkedIn is most
popular with
business-to-business
users and those
looking for jobs
...
79
June2013Preparedby:AbdelmonimAwadOsman
LINKEDIN
 Foundation date : Santa Monica, California (2003)
 Headquarters : Mountain View, California, U.S
 Key people ...
LINKEDIN
 Available in : Multilingual
 Launched : May 5, 2003
 Revenue : $972 million (2012)
 Revenue from : LinkedIn ...
STATISTICS
 Geographical reach of LinkedIn : 200
countries and territories
 Percentage of LinkedIn visits via mobile :
2...
STATISTICS
 Average time a user spends monthly on
LinkedIn : 17 minutes
 Total number of LinkedIn endorsements : 1
billi...
STATISTICS
 Number of Slideshare users : 500 million
 Number of presentations uploaded to
Slideshare : 10 million
June20...
SOCIAL MEDIA– MOST POPULAR SITES
85
•YouTube is the
most popular
video hosting and
sharing platform.
YouTube
June2013Prepa...
86
June2013Preparedby:AbdelmonimAwadOsman
YOUTUBE
 Foundation date : February 14, 2005
 Headquarters : 901 Cherry Ave, San Bruno,
California, U.S
 Key people : S...
YOUTUBE
 Available in : Multilingual
 Launched : February 14, 2005
 Type : Subsidiary of Google, limited liability comp...
STATISTICS
 More than 1 billion unique users visit
YouTube each month
 Over 6 billion hours of video are watched
each mo...
STATISTICS
70% of YouTube traffic comes from
outside the US
YouTube is localized in 56 countries and
across 61 languages...
STATISTICS
Mobile makes up more than 25% of
YouTube's global watch time, more than
one billion views a day
YouTube is av...
STATISTICS
 We have more than 15 million reference
files in our Content ID database; it's among
the most comprehensive in...
SOCIAL MEDIA– MOST POPULAR SITES
93
•A popular
photo-sharing
community
flickr
June2013Preparedby:AbdelmonimAwadOsman
94
June2013Preparedby:AbdelmonimAwadOsman
FLICKR
 Foundation date : Created by Ludicorp in 2004 and
acquired by Yahoo! in 2005
 Headquarters : Sunnyvale, Californ...
FLICKR
 Available in : 10 languages.
 Launched : February 2004
 Revenue : --------------
 Revenue from : Premium Subsc...
STATISTICS
 87 million users.
8 billion photos.
June2013
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98
Social Media Marketing
June2013Preparedby:AbdelmonimAwadOsman
SOCIAL MEDIA MARKETING
99
June2013Preparedby:AbdelmonimAwadOsman
SOCIAL MEDIA MARKETING
100
June2013Preparedby:AbdelmonimAwadOsman
SOCIAL MEDIA MARKETING
101
June2013Preparedby:AbdelmonimAwadOsman
WHY SOCIAL MEDIA MARKETING IS DIFFERENT
102
 Traditional Approach
• Controls content seen by audience
• One-way communica...
WHY SOCIAL MEDIA MARKETING IS DIFFERENT
103
 Technical Skills
• Basic computer skills
• Proficiency with search engines
•...
CAREERS IN SOCIAL MEDIA MARKETING
104
June2013Preparedby:AbdelmonimAwadOsman
CAREERS IN SOCIAL MEDIA MARKETING
105
June2013Preparedby:AbdelmonimAwadOsman
FIRM SPENDING ON SOCIAL MEDIA MARKETING
106
June2013Preparedby:AbdelmonimAwadOsman
107
References
June2013Preparedby:AbdelmonimAwadOsman
REFERENCES
 Barker/Barker/Bormann/Neher. Social Media Marketing: A
Strategic Approach, Edited by 1st Edition. USA: Cengag...
REFERENCES
 Technology, UCSB Web Standards Group & Office of
Information System &. "Using Social Media." (2011).
https://...
REFERENCES
 Keles, Bulent. "50 Branded Facebook Cover Photos."
http://www.slideshare.net/bulentkeles/50-branded-facebook-...
REFERENCES
 Smith, Craig. "(May 2013) by the Numbers : 16 Amazing
Linkedin Stats." (2013).
http://expandedramblings.com/i...
REFERENCES
 http://www.linkedin.com
 http://en.wikipedia.org/wiki/Linkedin
 http://www.youtube.com
 http://en.wikipedi...
QUESTIONS
June2013
113
Preparedby:AbdelmonimAwadOsman
114
June2013Preparedby:AbdelmonimAwadOsman
Social media
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Introduction to Social Media & Social Networking

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  1. 1. PAL  Purpose – To understand concepts of Social Media  Agenda  Social Media and Social Networking  Social Media Vs. Social Networking  Social Media & Networking Stats  Advantages & Disadvantages of Social Networking  Popular Social Media Sites  Social Media Marketing  Limit – 2 Hrs. June2013 2 Preparedby:AbdelmonimAwadOsman
  2. 2. 3 Social Media and Social Networking June2013Preparedby:AbdelmonimAwadOsman
  3. 3. WHAT IS SOCIAL MEDIA? 4 June2013Preparedby:AbdelmonimAwadOsman
  4. 4. WHAT IS SOCIAL MEDIA? 5 June2013Preparedby:AbdelmonimAwadOsman
  5. 5. WHAT IS SOCIAL MEDIA? 6 June2013Preparedby:AbdelmonimAwadOsman
  6. 6. WHAT IS SOCIAL MEDIA? 7 June2013Preparedby:AbdelmonimAwadOsman
  7. 7. WHAT IS SOCIAL MEDIA? 8 June2013Preparedby:AbdelmonimAwadOsman
  8. 8. WHAT IS SOCIAL MEDIA? 9 June2013Preparedby:AbdelmonimAwadOsman
  9. 9. WHAT IS SOCIAL NETWORKING ? 10 June2013Preparedby:AbdelmonimAwadOsman
  10. 10. WHAT IS SOCIAL NETWORKING ? 11 June2013Preparedby:AbdelmonimAwadOsman
  11. 11. WHAT IS SOCIAL NETWORKING ? 12 June2013Preparedby:AbdelmonimAwadOsman
  12. 12. 13 Social Media Vs. Social Networking June2013Preparedby:AbdelmonimAwadOsman
  13. 13. SOCIAL MEDIA VS. SOCIAL NETWORKING 14 June2013Preparedby:AbdelmonimAwadOsman
  14. 14. SOCIAL MEDIA VS. SOCIAL NETWORKING 15 June2013Preparedby:AbdelmonimAwadOsman
  15. 15. SOCIAL MEDIA VS. SOCIAL NETWORKING 16 June2013Preparedby:AbdelmonimAwadOsman
  16. 16. SOCIAL MEDIA VS. SOCIAL NETWORKING 17 June2013Preparedby:AbdelmonimAwadOsman
  17. 17. SOCIAL MEDIA VS. SOCIAL NETWORKING 18 June2013Preparedby:AbdelmonimAwadOsman
  18. 18. SOCIAL MEDIA VS. SOCIAL NETWORKING 19 June2013Preparedby:AbdelmonimAwadOsman
  19. 19. SOCIAL MEDIA & NETWORKING STATS 20 June2013Preparedby:AbdelmonimAwadOsman
  20. 20. SOCIAL MEDIA & NETWORKING STATS 21 June2013Preparedby:AbdelmonimAwadOsman
  21. 21. 22 Advantages & Disadvantages of Social Networking June2013Preparedby:AbdelmonimAwadOsman
  22. 22. ADVANTAGES 23 Fast and direct communication June2013Preparedby:AbdelmonimAwadOsman
  23. 23. ADVANTAGES 24 Low costs June2013Preparedby:AbdelmonimAwadOsman
  24. 24. ADVANTAGES 25 Facilitates open communication, lea ding to enhanced information discovery and delivery. June2013Preparedby:AbdelmonimAwadOsman
  25. 25. ADVANTAGES 26 Allows employees to discuss ideas, post news, ask questions and share links. June2013Preparedby:AbdelmonimAwadOsman
  26. 26. ADVANTAGES 27 Provides an opportunity to widen business contacts. June2013Preparedby:AbdelmonimAwadOsman
  27. 27. ADVANTAGES 28 Targets a wide audience, making it a useful and effective recruitment tool. June2013Preparedby:AbdelmonimAwadOsman
  28. 28. ADVANTAGES 29 Improves business reputation and client base with minimal use of advertising. June2013Preparedby:AbdelmonimAwadOsman
  29. 29. ADVANTAGES 30 Expands market research and implements marketing campaigns June2013Preparedby:AbdelmonimAwadOsman
  30. 30. ADVANTAGES 31 Delivers communications and directs interested people to specific web sites. June2013Preparedby:AbdelmonimAwadOsman
  31. 31. DISADVANTAGES 32 •Time-consuming. •Can become addictive •They can take over your life, leaving little time for family and friends June2013Preparedby:AbdelmonimAwadOsman
  32. 32. DISADVANTAGES 33 Replication of themes from one Social Networking to another is annoying. June2013Preparedby:AbdelmonimAwadOsman
  33. 33. DISADVANTAGES 34 Photos, comments etc. that we post will be forever on the Internet June2013Preparedby:AbdelmonimAwadOsman
  34. 34. DISADVANTAGES 35 Private is suddenly no longer private Will be accessible to the general public June2013Preparedby:AbdelmonimAwadOsman
  35. 35. DISADVANTAGES 36 Cases of online mobbing (Cybermobbing) and stalking June2013Preparedby:AbdelmonimAwadOsman
  36. 36. DISADVANTAGES 37 Name, location, age etc. can be used to commit online crimes June2013Preparedby:AbdelmonimAwadOsman
  37. 37. 38 Popular Social Media Sites June2013Preparedby:AbdelmonimAwadOsman
  38. 38. 39 SOCIAL MEDIA LANDSCAPE June2013Preparedby:AbdelmonimAwadOsman
  39. 39. POPULAR SOCIAL MEDIA SITES Social Media Site Category Facebook Social Network Twitter Microblogging Site LinkedIn Social Network YouTube Video Sharing Site Flickr Photo Sharing Site June2013 40 Preparedby:AbdelmonimAwadOsman
  40. 40. SOCIAL MEDIA– MOST POPULAR SITES 41 • largest of social networks. • Users can create profiles, businesses can create fan pages to post info, events, announcements. Facebook June2013Preparedby:AbdelmonimAwadOsman
  41. 41. 42 June2013Preparedby:AbdelmonimAwadOsman
  42. 42. FACEBOOK  Foundation date : Cambridge, Massachusetts, U.S. (4 February 2004).  Headquarters : Menlo Park, California, U.S.  Key people : Mark Zuckerberg (Chairman and CEO)  Employees : 4,900 (March,2013)  Alexa rank : 1 (June 2013)  Type of site : Social networking service  Users : 1.11 billion (active March 2013) 43 June2013Preparedby:AbdelmonimAwadOsman
  43. 43. FACEBOOK  Available in : Multilingual (70)  Launched : February 4, 2004  Revenue : $5.1 billion (2012)  Revenue from : Most of Facebook's revenue comes from advertising. 44 June2013Preparedby:AbdelmonimAwadOsman
  44. 44. STATISTICS  Monthly active users (MAUs) were 1.11 billion as of March 31, 2013, an increase of 23% year-over-year.  Daily active users (DAUs) were 665 million on average for March 2013, an increase of 26% year-over-year.  Mobile MAUs were 751 million as of March 31, 2013, an increase of 54% year-over- year. June2013 45 Preparedby:AbdelmonimAwadOsman
  45. 45. STATISTICS  Total number of Facebook pages : 50 million.  Total number of Facebook Apps : 10 million.  Total number of Facebook friend connections : 150 billion.  Total number of Facebook likes since launch : 1.13 trillion.  Average daily Facebook likes : 4.5 billion. June2013 46 Preparedby:AbdelmonimAwadOsman
  46. 46. BRANDED FACEBOOK - COVER PHOTOS June2013 47 Preparedby:AbdelmonimAwadOsman
  47. 47. BRANDED FACEBOOK - COVER PHOTOS June2013 48 Preparedby:AbdelmonimAwadOsman
  48. 48. BRANDED FACEBOOK - COVER PHOTOS June2013 49 Preparedby:AbdelmonimAwadOsman
  49. 49. BRANDED FACEBOOK - COVER PHOTOS June2013 50 Preparedby:AbdelmonimAwadOsman
  50. 50. BRANDED FACEBOOK - COVER PHOTOS June2013 51 Preparedby:AbdelmonimAwadOsman
  51. 51. BRANDED FACEBOOK - COVER PHOTOS June2013 52 Preparedby:AbdelmonimAwadOsman
  52. 52. BRANDED FACEBOOK - COVER PHOTOS June2013 53 Preparedby:AbdelmonimAwadOsman
  53. 53. BRANDED FACEBOOK - COVER PHOTOS June2013 54 Preparedby:AbdelmonimAwadOsman
  54. 54. BRANDED FACEBOOK - COVER PHOTOS June2013 55 Preparedby:AbdelmonimAwadOsman
  55. 55. BRANDED FACEBOOK - COVER PHOTOS June2013 56 Preparedby:AbdelmonimAwadOsman
  56. 56. BRANDED FACEBOOK - COVER PHOTOS June2013 57 Preparedby:AbdelmonimAwadOsman
  57. 57. BRANDED FACEBOOK - COVER PHOTOS June2013 58 Preparedby:AbdelmonimAwadOsman
  58. 58. BRANDED FACEBOOK - COVER PHOTOS June2013 59 Preparedby:AbdelmonimAwadOsman
  59. 59. BRANDED FACEBOOK - COVER PHOTOS June2013 60 Preparedby:AbdelmonimAwadOsman
  60. 60. BRANDED FACEBOOK - COVER PHOTOS June2013 61 Preparedby:AbdelmonimAwadOsman
  61. 61. BRANDED FACEBOOK - COVER PHOTOS June2013 62 Preparedby:AbdelmonimAwadOsman
  62. 62. BRANDED FACEBOOK - COVER PHOTOS June2013 63 Preparedby:AbdelmonimAwadOsman
  63. 63. BRANDED FACEBOOK - COVER PHOTOS June2013 64 Preparedby:AbdelmonimAwadOsman
  64. 64. BRANDED FACEBOOK - COVER PHOTOS June2013 65 Preparedby:AbdelmonimAwadOsman
  65. 65. BRANDED FACEBOOK - COVER PHOTOS June2013 66 Preparedby:AbdelmonimAwadOsman
  66. 66. BRANDED FACEBOOK - COVER PHOTOS June2013 67 Preparedby:AbdelmonimAwadOsman
  67. 67. BRANDED FACEBOOK - COVER PHOTOS June2013 68 Preparedby:AbdelmonimAwadOsman
  68. 68. BRANDED FACEBOOK - COVER PHOTOS June2013 69 Preparedby:AbdelmonimAwadOsman
  69. 69. BRANDED FACEBOOK - COVER PHOTOS June2013 70 Preparedby:AbdelmonimAwadOsman
  70. 70. SOCIAL MEDIA– MOST POPULAR SITES 71 •Info shared through tweets with max 140 characters. Twitter June2013Preparedby:AbdelmonimAwadOsman
  71. 71. 72 June2013Preparedby:AbdelmonimAwadOsman
  72. 72. TWITTER  Foundation date : March 21, 2006.  Headquarters : San Francisco, California, U.S.  Key people : Jack Dorsey (Chairman), Dick Costolo (CEO)  Employees : 900+ (2012)  Alexa rank : 13 (June 2013)  Type of site : Social network service, microblogging  Users : 500 million (active May 2013) 73 June2013Preparedby:AbdelmonimAwadOsman
  73. 73. TWITTER  Available in : Multilingual  Launched : July 15, 2006  Revenue : US$140 million  Revenue from : Advertising and "promoted tweets" to appear in selective search results on the Twitter website. 74 June2013Preparedby:AbdelmonimAwadOsman
  74. 74. STATISTICS  Total number of Twitter users : 500 million  Country with the most Twitter users : China, 35.5 million  Total number of Tweets sent : 170 billion  Monthly active Twitter users : 200 million  Average number of Followers per Twitter user : 208 June2013 75 Preparedby:AbdelmonimAwadOsman
  75. 75. STATISTICS  Average Number of Tweets sent per day : 400 million  Average Number of Tweets per Twitter user : 307  Average time per month spent by users on Twitter : 170 minutes  Percentage of Twitter users Accessing via mobile : 60% June2013 76 Preparedby:AbdelmonimAwadOsman
  76. 76. STATISTICS  Number of Fake Twitter users : Approx 20 million  Most Followed celebrity on Twitter : Justin Bieber with 36.4 million Followers.  Most Retweeted Message Ever : Barack Obama’s re-election victory with 802,624 RTs  Estimated value of Twitter : $10 billion June2013 77 Preparedby:AbdelmonimAwadOsman
  77. 77. SOCIAL MEDIA– MOST POPULAR SITES 78 • LinkedIn is most popular with business-to-business users and those looking for jobs Linked in June2013Preparedby:AbdelmonimAwadOsman
  78. 78. 79 June2013Preparedby:AbdelmonimAwadOsman
  79. 79. LINKEDIN  Foundation date : Santa Monica, California (2003)  Headquarters : Mountain View, California, U.S  Key people : Reid Hoffman (Chairman), Jeff Weiner (CEO)  Employees : 3,779 (March, 2013)  Alexa rank : 14 (May 2013)  Type of site : Social network service.  Users : 225 million 80 June2013Preparedby:AbdelmonimAwadOsman
  80. 80. LINKEDIN  Available in : Multilingual  Launched : May 5, 2003  Revenue : $972 million (2012)  Revenue from : LinkedIn derives its revenues from three business divisions: Talent Solutions: Recruiters and corporations. Marketing Solutions (advertisement) Premium Subscriptions 81 June2013Preparedby:AbdelmonimAwadOsman
  81. 81. STATISTICS  Geographical reach of LinkedIn : 200 countries and territories  Percentage of LinkedIn visits via mobile : 27%  Total number of LinkedIn business pages : 2.7 million  Total number of LinkedIn groups : 1.5 million June2013 82 Preparedby:AbdelmonimAwadOsman
  82. 82. STATISTICS  Average time a user spends monthly on LinkedIn : 17 minutes  Total number of LinkedIn endorsements : 1 billion.  Average number of endorsements per LinkedIn user : 5  Date LinkedIn purchased Slideshare : May 3, 2012 ($119 million) June2013 83 Preparedby:AbdelmonimAwadOsman
  83. 83. STATISTICS  Number of Slideshare users : 500 million  Number of presentations uploaded to Slideshare : 10 million June2013 84 Preparedby:AbdelmonimAwadOsman
  84. 84. SOCIAL MEDIA– MOST POPULAR SITES 85 •YouTube is the most popular video hosting and sharing platform. YouTube June2013Preparedby:AbdelmonimAwadOsman
  85. 85. 86 June2013Preparedby:AbdelmonimAwadOsman
  86. 86. YOUTUBE  Foundation date : February 14, 2005  Headquarters : 901 Cherry Ave, San Bruno, California, U.S  Key people : Salar Kamangar (CEO)  Founder(s): Steve Chen, Chad Hurley, Jawed Karim  Alexa rank : 3 (April 2013)  Type of site : Video hosting service. 87 June2013Preparedby:AbdelmonimAwadOsman
  87. 87. YOUTUBE  Available in : Multilingual  Launched : February 14, 2005  Type : Subsidiary of Google, limited liability company  Revenue from : In May 2007, YouTube launched its Partner Program, a system based on AdSense which allows the uploader of the video to share the revenue produced by advertising on the site. YouTube typically takes 45 percent of the advertising revenue from videos in the Partner Program, with 55 percent going to the uploader. There are over a million members of the YouTube Partner Program. 88 June2013Preparedby:AbdelmonimAwadOsman
  88. 88. STATISTICS  More than 1 billion unique users visit YouTube each month  Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth, and 50% more than last year 100 hours of video are uploaded to YouTube every minute June2013 89 Preparedby:AbdelmonimAwadOsman
  89. 89. STATISTICS 70% of YouTube traffic comes from outside the US YouTube is localized in 56 countries and across 61 languages  According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network June2013 90 Preparedby:AbdelmonimAwadOsman
  90. 90. STATISTICS Mobile makes up more than 25% of YouTube's global watch time, more than one billion views a day YouTube is available on hundreds of millions of devices Content ID scans over 250 years of video every day June2013 91 Preparedby:AbdelmonimAwadOsman
  91. 91. STATISTICS  We have more than 15 million reference files in our Content ID database; it's among the most comprehensive in the world  More than 200 million videos have been claimed by Content ID June2013 92 Preparedby:AbdelmonimAwadOsman
  92. 92. SOCIAL MEDIA– MOST POPULAR SITES 93 •A popular photo-sharing community flickr June2013Preparedby:AbdelmonimAwadOsman
  93. 93. 94 June2013Preparedby:AbdelmonimAwadOsman
  94. 94. FLICKR  Foundation date : Created by Ludicorp in 2004 and acquired by Yahoo! in 2005  Headquarters : Sunnyvale, California, U.S.  Key people : Maynard Webb (Interim Chairman), Marissa Mayer (CEO)  Employees : 11,500 (2013)  Alexa rank : 91 (June 2013)  Type of site : Photo/Video hosting service 95 June2013Preparedby:AbdelmonimAwadOsman
  95. 95. FLICKR  Available in : 10 languages.  Launched : February 2004  Revenue : --------------  Revenue from : Premium Subscriptions 96 June2013Preparedby:AbdelmonimAwadOsman
  96. 96. STATISTICS  87 million users. 8 billion photos. June2013 97 Preparedby:AbdelmonimAwadOsman
  97. 97. 98 Social Media Marketing June2013Preparedby:AbdelmonimAwadOsman
  98. 98. SOCIAL MEDIA MARKETING 99 June2013Preparedby:AbdelmonimAwadOsman
  99. 99. SOCIAL MEDIA MARKETING 100 June2013Preparedby:AbdelmonimAwadOsman
  100. 100. SOCIAL MEDIA MARKETING 101 June2013Preparedby:AbdelmonimAwadOsman
  101. 101. WHY SOCIAL MEDIA MARKETING IS DIFFERENT 102  Traditional Approach • Controls content seen by audience • One-way communication • Domineering approach • Exclusivity agreements  Social Media Approach • Emphasizes audience contribution • Two-way communication • Discussion approach • Trust building June2013Preparedby:AbdelmonimAwadOsman
  102. 102. WHY SOCIAL MEDIA MARKETING IS DIFFERENT 103  Technical Skills • Basic computer skills • Proficiency with search engines • Proficiency with navigating the web • Knowledge of coding or graphic design helpful  Personal Attributes • Personable • Good listening skills • Diverse vocabulary • Strong reading and comprehension skills • Creativity and passion • Professionalism in response to negative comments June2013Preparedby:AbdelmonimAwadOsman
  103. 103. CAREERS IN SOCIAL MEDIA MARKETING 104 June2013Preparedby:AbdelmonimAwadOsman
  104. 104. CAREERS IN SOCIAL MEDIA MARKETING 105 June2013Preparedby:AbdelmonimAwadOsman
  105. 105. FIRM SPENDING ON SOCIAL MEDIA MARKETING 106 June2013Preparedby:AbdelmonimAwadOsman
  106. 106. 107 References June2013Preparedby:AbdelmonimAwadOsman
  107. 107. REFERENCES  Barker/Barker/Bormann/Neher. Social Media Marketing: A Strategic Approach, Edited by 1st Edition. USA: Cengage Learning, 2013.  " What Is Difference between Social Media and Social Networking " http://twitter140characters.blogspot.com/2012/11/what-is- difference-between-social-media.html (accessed June 30, 2013 ).  Huxtable, Allegra. "Social Media and Record Keeping." http://www.linc.tas.gov.au/__data/assets/powerpoint_doc/00 10/388936/Social-Media-and-Recordkeeping.ppt [accessed June 30, 2013]. June2013 108 Preparedby:AbdelmonimAwadOsman
  108. 108. REFERENCES  Technology, UCSB Web Standards Group & Office of Information System &. "Using Social Media." (2011). https://it.ucsb.edu/system/files/WSG_UsingSocialMedia_Ha ndout.pdf [accessed June 30, 2013].  Solanki, Rishabh. "Advantage and Disadvantage of Social Networking." (2012). http://www.slideshare.net/rishabhsolanki735/advantage-and- disadvantage-of-social-networking [accessed June 29, 2013].  Tugba Bastürk, Polina Urbanskaya, Kevin Makiadi, Deva Canatan "Social Networks: Advantages and Disadvantages ". http://www.slideshare.net/ntechproject/social-networks- advantages-and-disadvantages [accessed June 29, 2013]. June2013 109 Preparedby:AbdelmonimAwadOsman
  109. 109. REFERENCES  Keles, Bulent. "50 Branded Facebook Cover Photos." http://www.slideshare.net/bulentkeles/50-branded-facebook- cover-photos [accessed June 28, 2013].  Smith, Craig. "(June 2013 Update) by the Numbers : 32 Amazing Facebook Stats." (2013). http://expandedramblings.com/index.php/by-the-numbers- 17-amazing-facebook-stats/ [accessed June 30, 2013].  Smith, Craig. "(May 2013) by the Numbers : 16 Amazing Twitter Stats." (2013). http://expandedramblings.com/index.php/march-2013-by- the-numbers-a-few-amazing-twitter-stats/ [accessed June 30, 2013]. June2013 110 Preparedby:AbdelmonimAwadOsman
  110. 110. REFERENCES  Smith, Craig. "(May 2013) by the Numbers : 16 Amazing Linkedin Stats." (2013). http://expandedramblings.com/index.php/by-the-numbers-a- few-important-linkedin-stats/ [accessed June 30, 2013].  Smith, Craig. "(June 2013) How Many People Use the Top Social Media, Apps & Services." (2013). http://expandedramblings.com/index.php/resource-how- many-people-use-the-top-social-media/ [accessed June 30, 2013  http://www.facebook.com  http://en.wikipedia.org/wiki/Facebook June2013 111 Preparedby:AbdelmonimAwadOsman
  111. 111. REFERENCES  http://www.linkedin.com  http://en.wikipedia.org/wiki/Linkedin  http://www.youtube.com  http://en.wikipedia.org/wiki/Youtube  http://www.twitter.com  http://en.wikipedia.org/wiki/Twitter  http://www.flickr.com/  http://en.wikipedia.org/wiki/Flickr June2013 112 Preparedby:AbdelmonimAwadOsman
  112. 112. QUESTIONS June2013 113 Preparedby:AbdelmonimAwadOsman
  113. 113. 114 June2013Preparedby:AbdelmonimAwadOsman

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