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Introduction to Social Media & Social Networking

Introduction to Social Media & Social Networking

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Social media Presentation Transcript

  • 1. PAL  Purpose – To understand concepts of Social Media  Agenda  Social Media and Social Networking  Social Media Vs. Social Networking  Social Media & Networking Stats  Advantages & Disadvantages of Social Networking  Popular Social Media Sites  Social Media Marketing  Limit – 2 Hrs. June2013 2 Preparedby:AbdelmonimAwadOsman
  • 2. 3 Social Media and Social Networking June2013Preparedby:AbdelmonimAwadOsman
  • 3. WHAT IS SOCIAL MEDIA? 4 June2013Preparedby:AbdelmonimAwadOsman
  • 4. WHAT IS SOCIAL MEDIA? 5 June2013Preparedby:AbdelmonimAwadOsman
  • 5. WHAT IS SOCIAL MEDIA? 6 June2013Preparedby:AbdelmonimAwadOsman
  • 6. WHAT IS SOCIAL MEDIA? 7 June2013Preparedby:AbdelmonimAwadOsman
  • 7. WHAT IS SOCIAL MEDIA? 8 June2013Preparedby:AbdelmonimAwadOsman
  • 8. WHAT IS SOCIAL MEDIA? 9 June2013Preparedby:AbdelmonimAwadOsman
  • 9. WHAT IS SOCIAL NETWORKING ? 10 June2013Preparedby:AbdelmonimAwadOsman
  • 10. WHAT IS SOCIAL NETWORKING ? 11 June2013Preparedby:AbdelmonimAwadOsman
  • 11. WHAT IS SOCIAL NETWORKING ? 12 June2013Preparedby:AbdelmonimAwadOsman
  • 12. 13 Social Media Vs. Social Networking June2013Preparedby:AbdelmonimAwadOsman
  • 13. SOCIAL MEDIA VS. SOCIAL NETWORKING 14 June2013Preparedby:AbdelmonimAwadOsman
  • 14. SOCIAL MEDIA VS. SOCIAL NETWORKING 15 June2013Preparedby:AbdelmonimAwadOsman
  • 15. SOCIAL MEDIA VS. SOCIAL NETWORKING 16 June2013Preparedby:AbdelmonimAwadOsman
  • 16. SOCIAL MEDIA VS. SOCIAL NETWORKING 17 June2013Preparedby:AbdelmonimAwadOsman
  • 17. SOCIAL MEDIA VS. SOCIAL NETWORKING 18 June2013Preparedby:AbdelmonimAwadOsman
  • 18. SOCIAL MEDIA VS. SOCIAL NETWORKING 19 June2013Preparedby:AbdelmonimAwadOsman
  • 19. SOCIAL MEDIA & NETWORKING STATS 20 June2013Preparedby:AbdelmonimAwadOsman
  • 20. SOCIAL MEDIA & NETWORKING STATS 21 June2013Preparedby:AbdelmonimAwadOsman
  • 21. 22 Advantages & Disadvantages of Social Networking June2013Preparedby:AbdelmonimAwadOsman
  • 22. ADVANTAGES 23 Fast and direct communication June2013Preparedby:AbdelmonimAwadOsman
  • 23. ADVANTAGES 24 Low costs June2013Preparedby:AbdelmonimAwadOsman
  • 24. ADVANTAGES 25 Facilitates open communication, lea ding to enhanced information discovery and delivery. June2013Preparedby:AbdelmonimAwadOsman
  • 25. ADVANTAGES 26 Allows employees to discuss ideas, post news, ask questions and share links. June2013Preparedby:AbdelmonimAwadOsman
  • 26. ADVANTAGES 27 Provides an opportunity to widen business contacts. June2013Preparedby:AbdelmonimAwadOsman
  • 27. ADVANTAGES 28 Targets a wide audience, making it a useful and effective recruitment tool. June2013Preparedby:AbdelmonimAwadOsman
  • 28. ADVANTAGES 29 Improves business reputation and client base with minimal use of advertising. June2013Preparedby:AbdelmonimAwadOsman
  • 29. ADVANTAGES 30 Expands market research and implements marketing campaigns June2013Preparedby:AbdelmonimAwadOsman
  • 30. ADVANTAGES 31 Delivers communications and directs interested people to specific web sites. June2013Preparedby:AbdelmonimAwadOsman
  • 31. DISADVANTAGES 32 •Time-consuming. •Can become addictive •They can take over your life, leaving little time for family and friends June2013Preparedby:AbdelmonimAwadOsman
  • 32. DISADVANTAGES 33 Replication of themes from one Social Networking to another is annoying. June2013Preparedby:AbdelmonimAwadOsman
  • 33. DISADVANTAGES 34 Photos, comments etc. that we post will be forever on the Internet June2013Preparedby:AbdelmonimAwadOsman
  • 34. DISADVANTAGES 35 Private is suddenly no longer private Will be accessible to the general public June2013Preparedby:AbdelmonimAwadOsman
  • 35. DISADVANTAGES 36 Cases of online mobbing (Cybermobbing) and stalking June2013Preparedby:AbdelmonimAwadOsman
  • 36. DISADVANTAGES 37 Name, location, age etc. can be used to commit online crimes June2013Preparedby:AbdelmonimAwadOsman
  • 37. 38 Popular Social Media Sites June2013Preparedby:AbdelmonimAwadOsman
  • 38. 39 SOCIAL MEDIA LANDSCAPE June2013Preparedby:AbdelmonimAwadOsman
  • 39. POPULAR SOCIAL MEDIA SITES Social Media Site Category Facebook Social Network Twitter Microblogging Site LinkedIn Social Network YouTube Video Sharing Site Flickr Photo Sharing Site June2013 40 Preparedby:AbdelmonimAwadOsman
  • 40. SOCIAL MEDIA– MOST POPULAR SITES 41 • largest of social networks. • Users can create profiles, businesses can create fan pages to post info, events, announcements. Facebook June2013Preparedby:AbdelmonimAwadOsman
  • 41. 42 June2013Preparedby:AbdelmonimAwadOsman
  • 42. FACEBOOK  Foundation date : Cambridge, Massachusetts, U.S. (4 February 2004).  Headquarters : Menlo Park, California, U.S.  Key people : Mark Zuckerberg (Chairman and CEO)  Employees : 4,900 (March,2013)  Alexa rank : 1 (June 2013)  Type of site : Social networking service  Users : 1.11 billion (active March 2013) 43 June2013Preparedby:AbdelmonimAwadOsman
  • 43. FACEBOOK  Available in : Multilingual (70)  Launched : February 4, 2004  Revenue : $5.1 billion (2012)  Revenue from : Most of Facebook's revenue comes from advertising. 44 June2013Preparedby:AbdelmonimAwadOsman
  • 44. STATISTICS  Monthly active users (MAUs) were 1.11 billion as of March 31, 2013, an increase of 23% year-over-year.  Daily active users (DAUs) were 665 million on average for March 2013, an increase of 26% year-over-year.  Mobile MAUs were 751 million as of March 31, 2013, an increase of 54% year-over- year. June2013 45 Preparedby:AbdelmonimAwadOsman
  • 45. STATISTICS  Total number of Facebook pages : 50 million.  Total number of Facebook Apps : 10 million.  Total number of Facebook friend connections : 150 billion.  Total number of Facebook likes since launch : 1.13 trillion.  Average daily Facebook likes : 4.5 billion. June2013 46 Preparedby:AbdelmonimAwadOsman
  • 46. BRANDED FACEBOOK - COVER PHOTOS June2013 47 Preparedby:AbdelmonimAwadOsman
  • 47. BRANDED FACEBOOK - COVER PHOTOS June2013 48 Preparedby:AbdelmonimAwadOsman
  • 48. BRANDED FACEBOOK - COVER PHOTOS June2013 49 Preparedby:AbdelmonimAwadOsman
  • 49. BRANDED FACEBOOK - COVER PHOTOS June2013 50 Preparedby:AbdelmonimAwadOsman
  • 50. BRANDED FACEBOOK - COVER PHOTOS June2013 51 Preparedby:AbdelmonimAwadOsman
  • 51. BRANDED FACEBOOK - COVER PHOTOS June2013 52 Preparedby:AbdelmonimAwadOsman
  • 52. BRANDED FACEBOOK - COVER PHOTOS June2013 53 Preparedby:AbdelmonimAwadOsman
  • 53. BRANDED FACEBOOK - COVER PHOTOS June2013 54 Preparedby:AbdelmonimAwadOsman
  • 54. BRANDED FACEBOOK - COVER PHOTOS June2013 55 Preparedby:AbdelmonimAwadOsman
  • 55. BRANDED FACEBOOK - COVER PHOTOS June2013 56 Preparedby:AbdelmonimAwadOsman
  • 56. BRANDED FACEBOOK - COVER PHOTOS June2013 57 Preparedby:AbdelmonimAwadOsman
  • 57. BRANDED FACEBOOK - COVER PHOTOS June2013 58 Preparedby:AbdelmonimAwadOsman
  • 58. BRANDED FACEBOOK - COVER PHOTOS June2013 59 Preparedby:AbdelmonimAwadOsman
  • 59. BRANDED FACEBOOK - COVER PHOTOS June2013 60 Preparedby:AbdelmonimAwadOsman
  • 60. BRANDED FACEBOOK - COVER PHOTOS June2013 61 Preparedby:AbdelmonimAwadOsman
  • 61. BRANDED FACEBOOK - COVER PHOTOS June2013 62 Preparedby:AbdelmonimAwadOsman
  • 62. BRANDED FACEBOOK - COVER PHOTOS June2013 63 Preparedby:AbdelmonimAwadOsman
  • 63. BRANDED FACEBOOK - COVER PHOTOS June2013 64 Preparedby:AbdelmonimAwadOsman
  • 64. BRANDED FACEBOOK - COVER PHOTOS June2013 65 Preparedby:AbdelmonimAwadOsman
  • 65. BRANDED FACEBOOK - COVER PHOTOS June2013 66 Preparedby:AbdelmonimAwadOsman
  • 66. BRANDED FACEBOOK - COVER PHOTOS June2013 67 Preparedby:AbdelmonimAwadOsman
  • 67. BRANDED FACEBOOK - COVER PHOTOS June2013 68 Preparedby:AbdelmonimAwadOsman
  • 68. BRANDED FACEBOOK - COVER PHOTOS June2013 69 Preparedby:AbdelmonimAwadOsman
  • 69. BRANDED FACEBOOK - COVER PHOTOS June2013 70 Preparedby:AbdelmonimAwadOsman
  • 70. SOCIAL MEDIA– MOST POPULAR SITES 71 •Info shared through tweets with max 140 characters. Twitter June2013Preparedby:AbdelmonimAwadOsman
  • 71. 72 June2013Preparedby:AbdelmonimAwadOsman
  • 72. TWITTER  Foundation date : March 21, 2006.  Headquarters : San Francisco, California, U.S.  Key people : Jack Dorsey (Chairman), Dick Costolo (CEO)  Employees : 900+ (2012)  Alexa rank : 13 (June 2013)  Type of site : Social network service, microblogging  Users : 500 million (active May 2013) 73 June2013Preparedby:AbdelmonimAwadOsman
  • 73. TWITTER  Available in : Multilingual  Launched : July 15, 2006  Revenue : US$140 million  Revenue from : Advertising and "promoted tweets" to appear in selective search results on the Twitter website. 74 June2013Preparedby:AbdelmonimAwadOsman
  • 74. STATISTICS  Total number of Twitter users : 500 million  Country with the most Twitter users : China, 35.5 million  Total number of Tweets sent : 170 billion  Monthly active Twitter users : 200 million  Average number of Followers per Twitter user : 208 June2013 75 Preparedby:AbdelmonimAwadOsman
  • 75. STATISTICS  Average Number of Tweets sent per day : 400 million  Average Number of Tweets per Twitter user : 307  Average time per month spent by users on Twitter : 170 minutes  Percentage of Twitter users Accessing via mobile : 60% June2013 76 Preparedby:AbdelmonimAwadOsman
  • 76. STATISTICS  Number of Fake Twitter users : Approx 20 million  Most Followed celebrity on Twitter : Justin Bieber with 36.4 million Followers.  Most Retweeted Message Ever : Barack Obama’s re-election victory with 802,624 RTs  Estimated value of Twitter : $10 billion June2013 77 Preparedby:AbdelmonimAwadOsman
  • 77. SOCIAL MEDIA– MOST POPULAR SITES 78 • LinkedIn is most popular with business-to-business users and those looking for jobs Linked in June2013Preparedby:AbdelmonimAwadOsman
  • 78. 79 June2013Preparedby:AbdelmonimAwadOsman
  • 79. LINKEDIN  Foundation date : Santa Monica, California (2003)  Headquarters : Mountain View, California, U.S  Key people : Reid Hoffman (Chairman), Jeff Weiner (CEO)  Employees : 3,779 (March, 2013)  Alexa rank : 14 (May 2013)  Type of site : Social network service.  Users : 225 million 80 June2013Preparedby:AbdelmonimAwadOsman
  • 80. LINKEDIN  Available in : Multilingual  Launched : May 5, 2003  Revenue : $972 million (2012)  Revenue from : LinkedIn derives its revenues from three business divisions: Talent Solutions: Recruiters and corporations. Marketing Solutions (advertisement) Premium Subscriptions 81 June2013Preparedby:AbdelmonimAwadOsman
  • 81. STATISTICS  Geographical reach of LinkedIn : 200 countries and territories  Percentage of LinkedIn visits via mobile : 27%  Total number of LinkedIn business pages : 2.7 million  Total number of LinkedIn groups : 1.5 million June2013 82 Preparedby:AbdelmonimAwadOsman
  • 82. STATISTICS  Average time a user spends monthly on LinkedIn : 17 minutes  Total number of LinkedIn endorsements : 1 billion.  Average number of endorsements per LinkedIn user : 5  Date LinkedIn purchased Slideshare : May 3, 2012 ($119 million) June2013 83 Preparedby:AbdelmonimAwadOsman
  • 83. STATISTICS  Number of Slideshare users : 500 million  Number of presentations uploaded to Slideshare : 10 million June2013 84 Preparedby:AbdelmonimAwadOsman
  • 84. SOCIAL MEDIA– MOST POPULAR SITES 85 •YouTube is the most popular video hosting and sharing platform. YouTube June2013Preparedby:AbdelmonimAwadOsman
  • 85. 86 June2013Preparedby:AbdelmonimAwadOsman
  • 86. YOUTUBE  Foundation date : February 14, 2005  Headquarters : 901 Cherry Ave, San Bruno, California, U.S  Key people : Salar Kamangar (CEO)  Founder(s): Steve Chen, Chad Hurley, Jawed Karim  Alexa rank : 3 (April 2013)  Type of site : Video hosting service. 87 June2013Preparedby:AbdelmonimAwadOsman
  • 87. YOUTUBE  Available in : Multilingual  Launched : February 14, 2005  Type : Subsidiary of Google, limited liability company  Revenue from : In May 2007, YouTube launched its Partner Program, a system based on AdSense which allows the uploader of the video to share the revenue produced by advertising on the site. YouTube typically takes 45 percent of the advertising revenue from videos in the Partner Program, with 55 percent going to the uploader. There are over a million members of the YouTube Partner Program. 88 June2013Preparedby:AbdelmonimAwadOsman
  • 88. STATISTICS  More than 1 billion unique users visit YouTube each month  Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth, and 50% more than last year 100 hours of video are uploaded to YouTube every minute June2013 89 Preparedby:AbdelmonimAwadOsman
  • 89. STATISTICS 70% of YouTube traffic comes from outside the US YouTube is localized in 56 countries and across 61 languages  According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network June2013 90 Preparedby:AbdelmonimAwadOsman
  • 90. STATISTICS Mobile makes up more than 25% of YouTube's global watch time, more than one billion views a day YouTube is available on hundreds of millions of devices Content ID scans over 250 years of video every day June2013 91 Preparedby:AbdelmonimAwadOsman
  • 91. STATISTICS  We have more than 15 million reference files in our Content ID database; it's among the most comprehensive in the world  More than 200 million videos have been claimed by Content ID June2013 92 Preparedby:AbdelmonimAwadOsman
  • 92. SOCIAL MEDIA– MOST POPULAR SITES 93 •A popular photo-sharing community flickr June2013Preparedby:AbdelmonimAwadOsman
  • 93. 94 June2013Preparedby:AbdelmonimAwadOsman
  • 94. FLICKR  Foundation date : Created by Ludicorp in 2004 and acquired by Yahoo! in 2005  Headquarters : Sunnyvale, California, U.S.  Key people : Maynard Webb (Interim Chairman), Marissa Mayer (CEO)  Employees : 11,500 (2013)  Alexa rank : 91 (June 2013)  Type of site : Photo/Video hosting service 95 June2013Preparedby:AbdelmonimAwadOsman
  • 95. FLICKR  Available in : 10 languages.  Launched : February 2004  Revenue : --------------  Revenue from : Premium Subscriptions 96 June2013Preparedby:AbdelmonimAwadOsman
  • 96. STATISTICS  87 million users. 8 billion photos. June2013 97 Preparedby:AbdelmonimAwadOsman
  • 97. 98 Social Media Marketing June2013Preparedby:AbdelmonimAwadOsman
  • 98. SOCIAL MEDIA MARKETING 99 June2013Preparedby:AbdelmonimAwadOsman
  • 99. SOCIAL MEDIA MARKETING 100 June2013Preparedby:AbdelmonimAwadOsman
  • 100. SOCIAL MEDIA MARKETING 101 June2013Preparedby:AbdelmonimAwadOsman
  • 101. WHY SOCIAL MEDIA MARKETING IS DIFFERENT 102  Traditional Approach • Controls content seen by audience • One-way communication • Domineering approach • Exclusivity agreements  Social Media Approach • Emphasizes audience contribution • Two-way communication • Discussion approach • Trust building June2013Preparedby:AbdelmonimAwadOsman
  • 102. WHY SOCIAL MEDIA MARKETING IS DIFFERENT 103  Technical Skills • Basic computer skills • Proficiency with search engines • Proficiency with navigating the web • Knowledge of coding or graphic design helpful  Personal Attributes • Personable • Good listening skills • Diverse vocabulary • Strong reading and comprehension skills • Creativity and passion • Professionalism in response to negative comments June2013Preparedby:AbdelmonimAwadOsman
  • 103. CAREERS IN SOCIAL MEDIA MARKETING 104 June2013Preparedby:AbdelmonimAwadOsman
  • 104. CAREERS IN SOCIAL MEDIA MARKETING 105 June2013Preparedby:AbdelmonimAwadOsman
  • 105. FIRM SPENDING ON SOCIAL MEDIA MARKETING 106 June2013Preparedby:AbdelmonimAwadOsman
  • 106. 107 References June2013Preparedby:AbdelmonimAwadOsman
  • 107. REFERENCES  Barker/Barker/Bormann/Neher. Social Media Marketing: A Strategic Approach, Edited by 1st Edition. USA: Cengage Learning, 2013.  " What Is Difference between Social Media and Social Networking " http://twitter140characters.blogspot.com/2012/11/what-is- difference-between-social-media.html (accessed June 30, 2013 ).  Huxtable, Allegra. "Social Media and Record Keeping." http://www.linc.tas.gov.au/__data/assets/powerpoint_doc/00 10/388936/Social-Media-and-Recordkeeping.ppt [accessed June 30, 2013]. June2013 108 Preparedby:AbdelmonimAwadOsman
  • 108. REFERENCES  Technology, UCSB Web Standards Group & Office of Information System &. "Using Social Media." (2011). https://it.ucsb.edu/system/files/WSG_UsingSocialMedia_Ha ndout.pdf [accessed June 30, 2013].  Solanki, Rishabh. "Advantage and Disadvantage of Social Networking." (2012). http://www.slideshare.net/rishabhsolanki735/advantage-and- disadvantage-of-social-networking [accessed June 29, 2013].  Tugba Bastürk, Polina Urbanskaya, Kevin Makiadi, Deva Canatan "Social Networks: Advantages and Disadvantages ". http://www.slideshare.net/ntechproject/social-networks- advantages-and-disadvantages [accessed June 29, 2013]. June2013 109 Preparedby:AbdelmonimAwadOsman
  • 109. REFERENCES  Keles, Bulent. "50 Branded Facebook Cover Photos." http://www.slideshare.net/bulentkeles/50-branded-facebook- cover-photos [accessed June 28, 2013].  Smith, Craig. "(June 2013 Update) by the Numbers : 32 Amazing Facebook Stats." (2013). http://expandedramblings.com/index.php/by-the-numbers- 17-amazing-facebook-stats/ [accessed June 30, 2013].  Smith, Craig. "(May 2013) by the Numbers : 16 Amazing Twitter Stats." (2013). http://expandedramblings.com/index.php/march-2013-by- the-numbers-a-few-amazing-twitter-stats/ [accessed June 30, 2013]. June2013 110 Preparedby:AbdelmonimAwadOsman
  • 110. REFERENCES  Smith, Craig. "(May 2013) by the Numbers : 16 Amazing Linkedin Stats." (2013). http://expandedramblings.com/index.php/by-the-numbers-a- few-important-linkedin-stats/ [accessed June 30, 2013].  Smith, Craig. "(June 2013) How Many People Use the Top Social Media, Apps & Services." (2013). http://expandedramblings.com/index.php/resource-how- many-people-use-the-top-social-media/ [accessed June 30, 2013  http://www.facebook.com  http://en.wikipedia.org/wiki/Facebook June2013 111 Preparedby:AbdelmonimAwadOsman
  • 111. REFERENCES  http://www.linkedin.com  http://en.wikipedia.org/wiki/Linkedin  http://www.youtube.com  http://en.wikipedia.org/wiki/Youtube  http://www.twitter.com  http://en.wikipedia.org/wiki/Twitter  http://www.flickr.com/  http://en.wikipedia.org/wiki/Flickr June2013 112 Preparedby:AbdelmonimAwadOsman
  • 112. QUESTIONS June2013 113 Preparedby:AbdelmonimAwadOsman
  • 113. 114 June2013Preparedby:AbdelmonimAwadOsman