2. IMPLEMENTING E-BUSINESS:
5 STEPS
1. Buy your online home/name/domain
2. Acquire/build needed technologies (depends on the project)
3. Modify technologies to fit your needs
4. Optimize your website (for Google and other searches)
5. Marketing actions
3. IMPLEMENTING E-BUSINESS:
5 STEPS
1. Buy your online home/name/domain
2. Acquire/build needed technologies (depends on the project)
3. Modify technologies to fit your needs
4. Optimize your website (for Google and other searches)
5. Marketing actions
4. FIND A NEED AND FILL IT
Find your market – not the product
Look for people who have a problem – offer a solution
Look at a business idea from four perspectives: COMPANY, CUSTOMER
(purchasers,
influencers,
end
users),
COMPETITOR
(primary, secondary and tertiary) AND COLLABORATOR
20. READ BLOGS
Blogs are updated much
more
regularly
than
traditional
websites
and, therefore, they can be
another gauge of public
opinion. Search blogs by
using blog-specific search
engines, such as Technorati
or Google Blogs.
21.
22.
23. KEYWORD SEARCH
"keywords" that people would use to find your type of products or services on
the Internet/ how much interest? / how many competitors? / product niches
Keyword Research
SEMrush
Google Keywords
Wordtracker
Traffic Research
Quantcast
Compete
24. COMPETITOR LINKS
check out your competitors, their prices, and their offerings
PAID SERVICES:
Online market research firms are numerous on the internet. A selection of
specialized
websites: Creatests,dafsa, eurostaf, xerfi, plusdetudes.com, Opremys
32. CONDUCT ONLINE SURVEYS
online surveys are a low-cost way to do market research about whether an
idea or a product will be appealing to consumers
Surveying your acquaintances, friends, co-workers
Paid online surveys
33. WORK OUT YOUR UNIQUE
SELLING POINT (USP) OR
COMPETITIVE EDGE.
APP THAT STOPS YOUR WORK AND SUGGEST YOU TO DO
YOGA
zen@work
39. Other questions:
How large is your Total Addressable Market
(TAM)?
What specific market opportunities or macro
trends does this idea capitalize on?
Who is your competition or alternatives?
What is your marketing & sales plan?
How will you make money?
What traction, proof of concept, or momentum do
you have?
How much money would you require? What else
are you missing?
Who is on your team? What relevant experience
do they have?
41. MOCKUPS
Design before you build. Use your blueprint.
http://www.youtube.com/watch?feature=player_embedded&v=70hfU7_95Gw
Available tools:
Balsamiq Rapid Wireframing Tool @balsamiq
mocksup Quick and easy mockups @mocksup
jMockups High fidelity mockups in a fraction of the time compared to
Photoshop @jMockups
Mockingbird create, link together, preview, and share mockups of your
app @gomockingbird
46. HOW TO BUILD A
WEBSITE?
Blog as Site
Nameplate Sites
Full Site Online Services
Content Management Systems
Website Creation Software
47. BLOG AS SITE
A blog is a unique subset of website thanks to its familiar layout: new content
sits on the top of the page, scrolling down reveals older posts, and older
archived content links off to another page. When someone needs to build a
website quickly, a blogging service is typically easy and fast.
Blogger, WordPress.com, Anchor, Feathers, or Medium
49. PERSONAL
WEBPAGE/NAMEPLATE SITES
You might not need a full-blown website; just a little place to park your
persona on the Internet. In this case you can just get a nameplate site, or as
I prefer to think of them, a personal webpage (rather than a multi-page site).
The difference is the links on a personal page usually go elsewhere: to your
social networks, your wish lists, your playlists, or whatever else is linkable.
About.me, Flavors, Vizify, Visualize.Me, Re.vu, or Zerply.
52. FULL SITE ONLINE SERVICES
When it's time to go beyond the blogs, beyond the resumes, beyond the
page of links; which service do you turn to for a full-blown site that can
handle all of above plus host images, and maybe even e-commerce, with a
simple interface anyone can master?
Jimdo, Weebly, Squarespace, Sidengo
55. CONTENT MANAGEMENT
SYSTEM (CMS)
If you're looking to build a presence for a larger organization that requires
serious back-end power, you may need a content management system
(CMS). A CMS manages all the content you put on your site, from text to
video to audio to documents. It can be custom-built, cost hundreds of
thousands of dollars, and be more complicated than particle physics. That
said, several are free and pride themselves on staying simple—at least for
those with some Web publishing experience.
DNN/Evoq, Drupal, Joomla, and WordPress (open-source tools you can
install on your own Web server)
60. IBM EMAIL OPTIMIZATION
PREVIEW HOW YOUR EMAILS WILL RENDER ON POPULAR B2B & B2C DESKTOP EMAIL
CLIENTS
SEE EXACTLY WHAT YOUR CUSTOMERS SEE ON POPULAR MOBILE DEVICES AND PLATFORMS
PREVIEW HOW YOUR EMAILS WILL RENDER ON POPULAR WEBMAIL CLIENTS AND BROWSERS
http://www.youtube.com/watch?v=bbsGkJmMkh8
61. SPAMASSASSIN
Can check e-mail’s spam score
Open-source project
In a corporate setting, usually
small to midsized businesses and
ISP mail servers, it runs each
email message through hundreds
of tests that analyze
headers, text, and HTML coding
and checks domains and IP
addresses against DNS (define)
blocklists and filtering databases.
When a message flunks a test, it
scores anywhere from a fraction of
a point to multiple points. If a
message scores too many
points, SpamAssassin rejects it.
69. WHAT IS SOCIAL MEDIA ALL
ABOUT?
SOCIAL MEDIA CHANNELS CAN BE CATEGORISED AS:
BOOKMARKING AND AGGREGATING: SOCIAL CURATION AND SHARING OF
CONTENT.
CONTENT CREATING: USING SOCIAL CHANNELS TO CREATE AND SHARE
CONTENT.
SOCIAL NETWORKS: SOCIAL CHANNELS THAT ARE BUILT AROUND SOCIAL
PROFILES.
Sharing is a key element.
70. 1. BOOKMARKING AND AGGREGATING
SEEING HOW USERS CATEGORISE YOUR CONTENT WILL GIVE
YOU AN IDEA OF HOW YOUR WEBSITE AND COMPANY ARE
PERCEIVED BY YOUR AUDIENCE.
YOU CAN ALSO USE THESE SERVICES TO SHARE WHAT OTHER
URLS YOUR COMPANY FINDS INTERESTING.
Digg
Muti
Reddit
Pinterest
Gawker community
71. 2. CONTENT CREATING
CREATE FREE CONTENT TO SHARE:
VIDEOS, IMAGES, ARTICLES:
1. VIDEO SHARING – YOUTUBE, METACAFE, VIMEO, AND
VIDDLER.
2. WIKI SOFTWARE
3. BLOGGING, PODCASTING, MICROBLOGGING
72. Youtube and marketing: promotion of content through YouTube; and
advertising next to content on YouTube
73. 3. SOCIAL NETWORKS
Democratization, openness
Relying on the connected Internet, it means that good stories as
well as bad stories spread and stick around
Benefits: potential to go viral, create online community, connect your
brand to appropriate audience, niche targeting, feedback
Social media is all about conversations between people, and people
talk about a lot of different things. Even if you aren’t listening, your
customers may be talking about you on facebook or twitter or digg.
74. TOOLS
1. Platform based tools
Facebook Insights, YouTube Insight, Twitter Analytics
2. Independent social media filtering, monitoring and measuring tools
Hootsuite, Klout, Netbase, Salesforce.com, Viralheat, Brandwatch, Meltwater, Buffer, Socialmention
75. SOCIAL MEDIA LISTENING
For companies interested in learning
about what conversations are
happening (and where) about their
company, their competitors, and their
brand keywords.
76. Social Mention is a social media search platform that
aggregates user generated content from across the web into a
single stream of information.
77. SOCIAL CONVERSATION
Used for companies to
effectively be able to
find and respond to
customer inquiries and
comments in real-time
92. SOCIAL INFLUENCER
Used to find and engage
with social media users
that
are
particularly
influential
in
specific
topics and understanding
their spheres of influence.
99. ONLINE ADVERTISING
PAID DISPLAY OF YOUR PROMOTIONAL MESSAGE
WHY IT IS DIFFERENT FROM TRADITIONAL ADVERTISING?
CUSTOMERS CAN ACT ON IT + TRACKING
CLASIFFICATION:
1.
2.
3.
4.
5.
6.
E-mail advertising
Display advertising
Affiliate marketing
Behavioral targeting
Semantic advertising
Social network advertising
100. DISPLAY ADVERTISING
USE OF THE INTERNET AS AN ADVERTISING MEDIUM WHERE
PROMOTIONAL MESSAGES APPEAR ON OTHER WEBSITES
AND/OR SEARCH ENGINE RESULTS PAGES. CREATES MORE
FAMILIARITY, AWARENESS AND INCREASES NAME RECOGNITION.
+
•
•
•
•
wide audience with small budget
PPC ad campaigns only require
that you pay for advertising when
someone clicks on the link in the
ad.
Effective display advertising can
produce immediate results.
Even if users do not click on your
ads, the advertisements can
create and increase brand
awareness.
• people are unlikely to click on
these ads
• risk associated with doing Pay
Per Click advertising as your
competitors can click on your
advertisement without
purchasing anything
102. DISPLAY ADVERTISING:
VARIETY
EXPANDABLE BANNERS - which reveal additional panels when
the mouse cursor rolls over the banner.
VIDEO ADVERTISING - which can be within an ad format and
streamed to create a richer user experience. In-video
advertising is also becoming more common.
FLOATING ADVERTISEMENTS - which move on the webpage, without altering the page itself
TEAR-BACKS - which 'peel back' when the cursor is rolled over
one corner of a web page
TAKEOVERS - where clicking on or rolling over an advertisement
causes the entire webpage to change
103. PAY PER CLICK - PPC
The price is based on the number of clicks your ad receives. In other
words, you pay for this ad only if a person clicks on the ad. A typical
price range is 5 cents to $1 per click. Costs for advertisements via
search engines are pay per click (i.e. contextual advertising). The
amount you pay per click will depend on how targeted the keyword is
and the competition for that keyword. The ads are ranked based on how
much you pay to advertise on each search phrase. However, more
targeted ads usually result in more sales.
COST PER IMPRESSION (CPM).
Costs are based on the number of times the advertisements are viewed.
The M in the acronym is the Roman numeral for a thousand, and as
such it is also referred to as Cost per Mille. Banner ads are generally
sold by CPM, but they can also be sold by pay per clicks. A $50 CPM
means you pay $50 for every 1000 times your ad appears.
(CPA) COST PER AQUISITION
104. AVAILABLE TOOLS
GENERATING REVENUE
Google AdSense, AdBrite, Yahoo Publisher
matches ads to your website’s content, and you earn money whenever
visitors click on the ads.
TRACKING ONLINE ADVERTISING
Web Trends, Google Analytics , Microsoft adCenter, AWStats, Yahoo
Site Explorer
105. AFFILIATE MARKETING
Chaffey (2009) defines affiliate marketing as ―a commission based arrangement where
referring sites (publishers) receive a commission on sales or leads by merchants
(retailers or other transactional sites)‖.
106. AFFILIATE
MERCHANT’S
SITE
Affiliate sends traffic using links and URL’s
Customer completes
action on merchant
site
Links set
cookies in
customers
computer
+
Cookies allow for
software to gather
information needed to
award commission
=
Merchant confirms
action valid
COMMISSION
AFFILIATE TRACKING SOFTWARE COLLECTS INFORMATION (impressions, clicks, conversions) EVEN IF NO ACTION IS
COMPLETED -> FOR PURPOSES OF CAMPAIGN OPTIMIZATION
112. MAIN TYPES OF AFFILIATES
PERSONAL WEBSITES
CONTENT AND NICHE SITES
EMAIL LISTS
LOYALTY SITES (POINTS OR CASH BACK OR CHARITABLE DONATIONS)
COUPON AND PROMOTIONS SITES
COMPARISON SHOPPING (SEE ALSO PPC ADVERTISING)
SEARCH AFFILIATES (SEARCH ARBITRAGE)
113. OTHER ISSUES TO DISCUSS
HOW LONG CAN COOKIE LAST?
AFFILIATE LOCK-IN
114. WHAT CAN GO WRONG?
MULTIPLE REFERRALS – ONE SALE
Usual practice – most recent referral is awarded, but
some merchants are compensating their affiliates
COOKIES GETTING A BAD REPUTATION
User deletes cookies because he does not like how
tracking and collecting information sounds. Limited effect.
PLACING AND ORDER BY ANOTHER METHODS
Looks up on the internet, but places order online. Affiliate
is not paid.
115. REMAINING FORMS OF
ONLINE ADVERTISING
BEHAVIORAL TARGETING
Online advertising can be targeted based on a user's online behavior. This practice
is known as behavioral targeting. For example, if a user is known to have recently
visited a number of automotive shopping / comparison sites based on clickstream
analysis enabled by cookies stored on the user's computer, that user can then be
served auto-related ads when they visit other, non-automotive sites.
SEMANTIC ADVERTISING
Semantic advertising applies semantic analysis techniques to web pages. The
process is meant to accurately interpret and classify the meaning and/or main
subject of the page and then populate it with targeted advertising spots. By
closely linking content to advertising, it is assumed that the viewer will be more
likely to show an interest (i.e., through engagement) in the advertised product or
service.
SOCIAL NETWORK ADVERTISING
Social network advertising is a form of Online advertising that focuses on social
networking sites. Advertising on social media networks can take the form of direct
display ad buys at the social networks, self-serve advertising through internal
ad networks, and ad serving on social network applications through special social
network application advertising networks.
117. Online social networks have extended their presence to
mobile phones:
http://m.myspace.com/
http://m.facebook.com/
http://m.twitter.com/
Facebook: 1.06 Billion Monthly
Active Users, 680 Million
Mobile
119. ADSENSE
AdSense helps to manage ad units across mobile and desktop, and
they can accomplish powerful cross-platform tasks like unified revenue
reporting broken out by desktop, tablet, and mobile.
121. CUSTOMER RELATIONS
Customer Support:
Keep your customers happy
Get Satisfaction Measuring value from social media shouldn’t be
hard @getsatisfaction
Tender For support / help desk @tenderapp
Pingdom Uptime and latency monitoring for your servers. @pingdom
Geckoboard Real-time status board serving up the indicators that matter to
you. @geckoboard
122. INTERNAL MATTERS
OF A BUSINESS
Finance
Task management
Project management
Remote offices
Personal storage
125. REMOTE OFFICE
Your team isn’t always in the same location. Use these apps to stay in sync.
Flowdock Google Wave done right
Pivotal Tracker Agile project management
Go Plan Project management
Github For source control and wikis
Yammer To communicate with your teammates
Basecamp One of the best online project collaboration tools
Paskaitapradetinuo to kaipstudentaiisivaizduojakokiezingsniaituributiitrauktiielektroninioverslokurima (GRUPEM??? 10 minuciu)
Most people who are just starting out make the mistake of looking for a product first, and a market second.Maybe a product or solution already exist?When working with firms on brand development, Keller first looks at a business idea from four perspectives: company, customer, competitor and collaborator. This approach allows Keller to scrutinize a business idea before even approaching the topic of brand development. Here's what he looks at for each of the four issues:1. Company. Think of your idea in terms of its product/service features, the benefits to customers, the personality of your company, what key messages you'll be relaying and the core promises you'll be making to customers.2. Customer. There are three different customers you'll need to think about in relation to your idea: purchasers (those who make the decision or write the check), influencers (the individual, organization or group of people who influence the purchasing decision), and the end users (the person or group of people who will directly interact with your product or service).3. Competitor. Again, there are three different groups you'll need to keep in mind: primary, secondary and tertiary. Their placement within each level is based on how often your business would compete with them and how you would tailor your messages when competing with each of these groups.4. Collaborators. Think of organizations and people who may have an interest in your success but aren't directly paid or rewarded for any success your business might realize, such as associations, the media and other organizations that sell to your customers.
Nuodarbosukompiuteriuskaudagalva, akis, nugara
Keyword Search. You know how to do a simple Web search using search engines such as Google and Yahoo. Take that a step farther by searching for "keywords" that people would use to find your type of products or services on the Internet. See how much interest there is in these keywords -- and how many competitors you have in this market. Keyword searches can also help remind you of product niches that you might not have considered. There are other reasons to conduct keyword searches. 'First, you're going to be reminded of product niches that you might not of thought of.' says Jennifer Laycock, editor-in-chief of Search Engine Guide, an online guide to search engines, portals and directories. 'Second, these services will also give you a guesstimate of how many existing sites already use that phrase,' Laycock continues. 'How many existing sites already offer that product.' WordTracker and Trellian's Keyword Discovery are popular keyword search engines.Competitor Links. A traditional search engine can also help you check out your competitors, their prices, and their offerings. Try typing 'link:www.[competitor's name].com' into Google to find out how many other sites link to your competitor's website. 'It is a great way to see a competitor's link development and PR campaigns,' says Shari Thurow, Web expert and author of the upcoming book Search Engine Visibility. 'Is the competitor promoting a product or service similar to your own? Maybe you can get publicity because you have a new or better product.'Read Blogs. Blogs are updated much more regularly than traditional websites and, therefore, they can be another gauge of public opinion. Search blogs by using blog-specific search engines, such as Technorati or Nielsen BuzzMetrics' Blogpulse. 'Blogs tend to move at a faster pace and be more informal in tone, so you're more likely to pick up conversation about a new product type or need on a blog than on a standard web site,' Laycock says.Conduct Online Surveys. Another way to gauge public opinion is through online surveys. While not as scientific as in-person or phone surveys that use a random sampling of the population, online surveys are a low-cost way to do market research about whether an idea or a product will be appealing to consumers. Now many companies offer to conduct online research for you or give your company the tools to carry out your own surveying. Some online survey companies include EZquestionnaire, KeySurvey, and WebSurveyor.
Office friendly yoga poses
If you need a website your options to build one are almost endless. You can hire someone to design and code it, or try your own hand. Work with a company that hosts your pages, or find a Web service that also hosts. Use an online service to create pages, or a third-party software tool. Or if you're truly a gearhead, use a plain text editor to create a site from scratch. How you mix and match these decisions depends on your skills, time, budget, and gumption.
Great tool for market research too
https://www.vizify.com/monika-maciuliene
For years Adobe Dreamweaver has been synonymous with webpage creation.Dreamweaver CC (4.5 stars) is our PCMag Editors' Choice because it is, quite simply, the world's most powerful Web editor. It's gone from being a creator of HTML pages in a WYSIWYG interface to being able to handle programming pages in PHP, Cold Fusion, JavaScript, and more. Its liquid layout lets you see how pages look at different browser and screen sizes—even on smartphones and tablets. It's about as code-heavy as you want it to be.The downside is that it's only available as part of the Adobe Creative Cloud subscription service. You can get Dreamweaver CC for $19.99 a month alone, or as part of a suite of apps for $49.99 a month.Prices like that may leave a bad taste in your mouth. If you're on a Mac however, there's another option: RapidWeaver 5. It's a WYSIWYG webpage editor with full code access and FTP support for uploading pages. There are plenty of built-in templates to get started, all for the one-time price of $79.99. On Windows there's a plethora of choices. Xara Web Designer 9 starts at $49.99 and promises you don't need to know HTML or Javascript to create sites based on their (mobile-friendly) templates. The premium version ($99.99) throws in extra widgets, support for animation and presentations, and a lot more graphical goodies.If you don't have a design already in place and think templates are too limited, considerAdobe Muse. It's a unique little program that concentrates on letting you design. Templates are handy, embeddable Web fonts are great, and the sitemap view may be the best way to get an overall feel for what your site will have. Export it to HTML and you're ready for upload. It's part of the Creative Cloud bundle and also available individually for $14.99 a month with a yearly plan.
What is "strength"?Strength is the likelihood that your brand is being discussed in social media. A very simple calculation is used: phrase mentions within the last 24 hours divided by total possible mentions.What is "sentiment"?Sentiment is the ratio of mentions that are generally positive to those that are generally negative.What is "passion"?Passion is a measure of the likelihood that individuals talking about your brand will do so repeatedly. For example, if you have a small group of very passionate advocates who talk about your products or brand all the time you will have a higher Passion score. Conversely if every mention is written by a different author you will have a lower score. Most frequently used keywords and number of times mentioned. Number of mentions by sentiment.What is "reach"?Reach is a measure of the range of influence. It is the number of unique authors referencing your brand divided by the total number of mentions.
We use more than 400 signals from eight different networks to update your Klout Score every day*. Below is detailed description of how a Klout Score is determined. The majority of the signals used to calculate the Klout Score are derived from combinations of attributes, such as the ratio of reactions you generate compared to the amount of content you share. For example, generating 100 retweets from 10 tweets will contribute more to your Score than generating 100 retweets from 1,000 tweets. We also consider factors such as how selective the people who interact with your content are. The more a person likes and retweets in a given day, the less each of those individual interactionscontributes to another person's Score. Additionally, we value the engagement you drive from unique individuals. One-hundred retweets from 100 different people contribute more to your Score than do 100 retweets from a single person. We know how important it is to maintain the integrity of the Klout Score, so we closely monitor activity across the signals we measure for inauthentic behaviors—spambots and the like. The Score will continue to evolve and improve as we add more networks and more signals.
