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10 easy tricks for agency-based 
COMMUNITY MANAGERS 
to keep the brand manager happy
Show that you care & that the image 
of the brand is your top priority. 
// Their responsibility is your responsibility. 
...
Be the good news apostle. When you get 
amazing feedback, make sure to send an 
excited email. 
// Don’t wait until your c...
When your client calls or emails you with 
an idea, share their excitement. Improve 
their idea with great details. 
// Ma...
Compliment your client on their work, 
which they’re excited about. 
// At least on the part you can get excited about and...
Send regular reports. Make the numbers 
look good. Help the brand manager look 
good in front of their supervisor. 
// And...
Try to deliver more than the brand 
manager expected from you. 
// Find a way to make the brand manager feel like they 
di...
Be generous. Do little favours. Occasionally 
give something extra on the house. 
// And mention it casually in your next ...
When you make a mistake, apologise and 
correct what you’ve done immediately. 
// Give your client the impression that thi...
Think of other brands your client could 
collaborate with (i.e. contests) & introduce 
them. 
// The bigger your agency, t...
Don’t make other people wait for you. 
A deadline is a deadline. 
// Be on time. Your assignment might be just one part 
o...
ANYTHING YOU WANT TO ADD? 
@kathmography monikanicoletta@gmail.com
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10 easy tricks for agency-based community managers to keep the brand manager happy

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What I've learned from working in a fast-paced agency environment: my ten rules to keep the brand manager happy.

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Transcript of "10 easy tricks for agency-based community managers to keep the brand manager happy"

  1. 1. 10 easy tricks for agency-based COMMUNITY MANAGERS to keep the brand manager happy
  2. 2. Show that you care & that the image of the brand is your top priority. // Their responsibility is your responsibility. 01
  3. 3. Be the good news apostle. When you get amazing feedback, make sure to send an excited email. // Don’t wait until your client checks the social media channels and discovers the feedback without you. 02
  4. 4. When your client calls or emails you with an idea, share their excitement. Improve their idea with great details. // Make sure they see that you make for a great team & are able to collaborate. Share the credits. Also, make a note on the invoice that it was based on your client’s idea, in case it doesn’t work as expected. 03
  5. 5. Compliment your client on their work, which they’re excited about. // At least on the part you can get excited about and even when the work was done with another agency. 04
  6. 6. Send regular reports. Make the numbers look good. Help the brand manager look good in front of their supervisor. // And don’t forget that without an interpretation, it’s just numbers. Take the effort to make things look good. 05
  7. 7. Try to deliver more than the brand manager expected from you. // Find a way to make the brand manager feel like they did well by spending the money with your agency. 06
  8. 8. Be generous. Do little favours. Occasionally give something extra on the house. // And mention it casually in your next phone call. 07
  9. 9. When you make a mistake, apologise and correct what you’ve done immediately. // Give your client the impression that this won’t happen again and you will do everything possible to exceed their expectations. 08
  10. 10. Think of other brands your client could collaborate with (i.e. contests) & introduce them. // The bigger your agency, the easier it gets. 09
  11. 11. Don’t make other people wait for you. A deadline is a deadline. // Be on time. Your assignment might be just one part of your client’s media strategy, which they’ve worked on with multiple agencies. 10
  12. 12. ANYTHING YOU WANT TO ADD? @kathmography monikanicoletta@gmail.com
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