10 easy tricks for agency-based community managers to keep the brand manager happy
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10 easy tricks for agency-based community managers to keep the brand manager happy

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What I've learned from working in a fast-paced agency environment: my ten rules to keep the brand manager happy.

What I've learned from working in a fast-paced agency environment: my ten rules to keep the brand manager happy.

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10 easy tricks for agency-based community managers to keep the brand manager happy Presentation Transcript

  • 1. 10 easy tricks for agency-based COMMUNITY MANAGERS to keep the brand manager happy
  • 2. Show that you care & that the image of the brand is your top priority. // Their responsibility is your responsibility. 01
  • 3. Be the good news apostle. When you get amazing feedback, make sure to send an excited email. // Don’t wait until your client checks the social media channels and discovers the feedback without you. 02
  • 4. When your client calls or emails you with an idea, share their excitement. Improve their idea with great details. // Make sure they see that you make for a great team & are able to collaborate. Share the credits. Also, make a note on the invoice that it was based on your client’s idea, in case it doesn’t work as expected. 03
  • 5. Compliment your client on their work, which they’re excited about. // At least on the part you can get excited about and even when the work was done with another agency. 04
  • 6. Send regular reports. Make the numbers look good. Help the brand manager look good in front of their supervisor. // And don’t forget that without an interpretation, it’s just numbers. Take the effort to make things look good. 05
  • 7. Try to deliver more than the brand manager expected from you. // Find a way to make the brand manager feel like they did well by spending the money with your agency. 06
  • 8. Be generous. Do little favours. Occasionally give something extra on the house. // And mention it casually in your next phone call. 07
  • 9. When you make a mistake, apologise and correct what you’ve done immediately. // Give your client the impression that this won’t happen again and you will do everything possible to exceed their expectations. 08
  • 10. Think of other brands your client could collaborate with (i.e. contests) & introduce them. // The bigger your agency, the easier it gets. 09
  • 11. Don’t make other people wait for you. A deadline is a deadline. // Be on time. Your assignment might be just one part of your client’s media strategy, which they’ve worked on with multiple agencies. 10
  • 12. ANYTHING YOU WANT TO ADD? @kathmography monikanicoletta@gmail.com