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10 ground rules for product
to lead a happy community
COMMUNITYMANAGERS
You’re the circle around, not the
centre of your community.
// Your responsibility is to make sure everyone
feels involved...
Make people talk about your product
with other people.
// Your job is to inspire conversations, posts on
personal blogs et...
Talk about the people you want to
encourage to talk about you.
// Mention them, quote them, make them feel your
appreciati...
Be the lead and the role model of the
behaviour you want to establish.
// Show how to do the things you want from people,
...
Interact with people offline.
// Meet with the people who wish to see your office.
Dare to ask for people’s address and se...
Be as excited about the people in your
community as they are about you.
// Show how much you appreciate their feedback
and...
Be generous with positive feedback.
// Make interacting with your brand a rewarding
experience.
07
You can’t do everything: automate when
possible.
// Think deeply about how the way you communicate
can feel personal witho...
Involve your community in product
development.
// Ambassadors are people invited by brands to be
part of an inner circle, ...
Build a network of influential ambassadors
around you.
// And check on them from time to time individually.
Ask for their ...
@kathmography monikanicoletta@gmail.com
ANYTHINGYOUWANTTOADD?
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10 ground rules for product community managers to lead a happy community

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Things I've learned working as a community manager for Somewhere.com.

Published in: Marketing
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Transcript of "10 ground rules for product community managers to lead a happy community"

  1. 1. 10 ground rules for product to lead a happy community COMMUNITYMANAGERS
  2. 2. You’re the circle around, not the centre of your community. // Your responsibility is to make sure everyone feels involved. Introduce people. Be the connector. 01
  3. 3. Make people talk about your product with other people. // Your job is to inspire conversations, posts on personal blogs etc. Your aim is to encourage word of mouth. 02
  4. 4. Talk about the people you want to encourage to talk about you. // Mention them, quote them, make them feel your appreciation. 03
  5. 5. Be the lead and the role model of the behaviour you want to establish. // Show how to do the things you want from people, don’t tell them what they should be doing. 04
  6. 6. Interact with people offline. // Meet with the people who wish to see your office. Dare to ask for people’s address and send them something nice. 05
  7. 7. Be as excited about the people in your community as they are about you. // Show how much you appreciate their feedback and how important they are for the success of your product. 06
  8. 8. Be generous with positive feedback. // Make interacting with your brand a rewarding experience. 07
  9. 9. You can’t do everything: automate when possible. // Think deeply about how the way you communicate can feel personal without writing individually to everyone in your community. 08
  10. 10. Involve your community in product development. // Ambassadors are people invited by brands to be part of an inner circle, feel ownership. 09
  11. 11. Build a network of influential ambassadors around you. // And check on them from time to time individually. Ask for their opinion. Listen to their feedback. 10
  12. 12. @kathmography monikanicoletta@gmail.com ANYTHINGYOUWANTTOADD?
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