THE NAME adidas COMES FROM THE NAME OF COMPANY’S FOUNDER “ADIDASSLER”BUT, SOME PEOPLE ALSO THINK THAT NAME IS ACRONYM FOR PHRASE “ ALL DAY I DREAM ABOUT SPORTS” a d i d a s
INTRODUCTIONADIDAS WAS FOUNDED IN 1924 BY ADOLF “ADI”DASSLERGOT REGISTERED IN 1948IT IS A CLOTHING AND CONSUMER GOODSMANUFACTURER INDUSTRY HEADQUATERS – HERZOGENAURACH , GERMANY IT BEGINED WITH PRODUCING SPORTS FOOTWEAR– NOW DEALS IN SPORTS WEAR , SPORTS EQUIPMENTS, TOILETRIES TOO.IT IS LARGEST SPORTSWEAR MANUFACTURER INEUROPE AND SECOND LARGEST IN WORLD , TO ITSRIVAL NIKE.
MEANING BEHIND THE LOGOTHE SHAPE OF THREE STRIVES REPRESENTS A MOUNTAIN , POINTING OUTTOWARDS THE CHALLENGES THAT ARE SEEN AHEAD & GOALS THAT CANBE ACHIEVED “IMPOSSIBLE IS NOTHING “
CHANGING OF LOGOS.. • It is first used in 1949 • Easily recognized when used in athletic competition & associated with Adidas. • In late 60s , it expanded to leisure & apparel sector . Symbolizing diversity of the Adidas brand • In 1997 Adidas introduce an integrated corporate design , choosing as a new and yet familiar logo . • 3 bars depicts that a Mountain , indicating to the challenge to be faced and goals to achieved .
VISION STATEMENT“TO ENHANCE SOCIAL ANDENVIRONMENTAL PERFORMANCE INTHE COMPANY AND THE SUPPLYCHAIN, THEREBY IMPROVING THELIVES OF THE PEOPLE MAKING OURPRODUCTS. ”
ADIDAS WAS STARTED UP WITH THE MOTIVE TO FACILITATE THOSE WHO TAKESPORTS AS THEIR PASSION…BUT AFTER THE SUCCESS OF THE BRAND IT DIVERSIFIED ITSELF AND TARGETTEDDIFFERENT SECTIONS…THE 3 BACK TO BACK COMMERCIALS WILL HELP YOU UNDERSTAND THAT….
As we were hired by the company to redesign the logoand the tag line of the company with accordance to thetarget customer and our own vision and missionstatement.So, we took a survey to know what customer expect outof the new ideology of the company to change itslogo…as obvious what company will convey in its tagline it will deliver that to the customers.
WHAT COMES TOYOUR MIND WHENYOU THINK OF WORDADIDAS….
Complete sportsmenQualityComfortClassFashionExpensiveDark colorInnovationValue for money
New logo and tagline for
“For those who are inspired by freedom”
-Symbol of freedom -Created world“For those who are inspired by freedom” -Diversification