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2012 CLIA Crusie Update

2012 CLIA Crusie Update



Crusie Market analysis as per CLIA (Cruise Lines International Association)

Crusie Market analysis as per CLIA (Cruise Lines International Association)



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    2012 CLIA Crusie Update 2012 CLIA Crusie Update Presentation Transcript

    • Cruise Lines International Association (CLIA) 2012 Industry Update
    • 26 CLIA Member Cruise Lines
    • CLIA Member LinePassenger Carryings
    • New Ships, Global Destinations, New Itineraries And InnovativeShipboard Facilities And Activities Have Driven ConsistentGrowth In Cruise Passengers Annual Passenger Growth CLIA Passenger Trends – 1980-2011: CLIA lines annual Total Guests / % N. American average passenger growth = 7.5% Sourced – Average occupancies above 100% – 2010 CLIA fleet occupancy = 103.2% – 2000: 7.214 million (91%) – 2002: 8.648 million (86%) Passenger Growth Over Time – 2004: 10.46 million (84.4%) – Between 1980 and 2012: – 2006: 12.01 million (83.9%) – CLIA fleet will have carried estimated 225 million guests – 2008: 13.01 million (77.6% – 188 million passengers sourced – 2010: 14.82 million (72.8%) from North America – 37 million passengers from other parts of the world
    • CLIA Passenger VolumeCLIA Member Line PAX Summary - 2011 Year-End Estimate • 16,365,000 Total Guests* • 69% from U.S. & Canada • 31% Sourced Internationally • 103% Occupancy • Average Length of Cruise: 7+ *Based on Q3 2011 figures
    • Passenger Carryings Average Passenger Year-over-Year Growth Rate 1980-2011
    • North America, Europe & Australia 2010 Cruise Penetration by Country 2010 Population Cruise Pax Penetration Penetration PAX Volume Country (Millions) (Millions) (%) (Rank) (Rank)USA 309.30 10.090 3.26% 1 1UK 62.04 1.560 2.51% 2 2Australia 22.22 .466 2.10% 3 7Canada 34.30 .691 2.01% 4 5Germany 81.80 1.220 1.49% 5 3Italy 60.57 .889 1.47% 6 4Spain 46.15 .645 1.40% 7 6Norway 4.95 .065 1.31% 8 12Ireland 4.47 .058 1.30% 9 14Switzerland 7.78 .091 1.17% 10 10Austria 8.39 .093 1.11% 11 9Sweden 9.42 .061 .65% 12 13France 65.82 .387 .59% 13 8Denmark 5.56 .026 .47% 14 17Netherlands 16.65 .076 .46% 15 11Belgium 10.83 .047 .43% 16 15Portugal 10.63 .041 .39% 17 16Finland 5.38 .016 .30% 18 18Luxembourg .50 .003 .06% 19 19Other Europe .171NA/Europe/AUS Total 766.76 16.52 2.15%Source: CLIA, ECC, ICCA
    • CLIA Fleet andCapacity Growth
    • CLIA Fleet Growth Since 2000 - 2011: 143 New Ships13 ships introduced in 2011 (12 new, one refurbished) 14,886 new beds – Carnival Cruise Lines’ Carnival Magic (3,690 passengers) – Celebrity Cruises’ Silhouette (2,886 passengers) – Disney Cruise Line’s Dream (2,500 passengers) – Costa Cruises’ Favalosa (3,012 passengers) – Seabourn Cruise Line’s Seabourn Quest ( 450 passengers) – Oceania Cruises’ Marina (1,250 passengers) – AMA Waterways’ AmaLotus ( 124 passengers) – AMA Waterways’ Amaverde ( 162 passengers) – AMA Waterways’ Amakaterina ( 212 passengers) – Uniworld Boutique River Cruises’ SS Antoinette ( 164 passengers) – Uniworld Boutique River Cruises’ River Victoria* ( 206 passengers) – Uniworld Boutique River Cruises’ Douro Spirit* ( 128 passengers) – Avalon Waterways’ Panorama ( 166 passengers) * Refurbished/re-introduced
    • 14 ships to be introduced in 2012(13 new, one re-introduced)17,984 new beds – Pearl Seas Cruises’ Pearl Mist ( 210 passengers) – Disney Cruise Line’s Fantasy (2,500 passengers) – Costa Cruises’ Fascinosa (3,012 passengers) – Celebrity Cruises’ Celebrity Reflection (3,030 passengers) – MSC’s MSC Divina (3,502 passengers) – Carnival Cruise Lines’ Carnival Breeze (3,690 passengers) – Oceania Cruises’ Riviera (1,250 passengers) – American Cruise Lines’ Queen of the Mississippi ( 150 passengers) – AMA Waterways’ AmaCerto ( 231 passengers) 164 – Avalon Waterways’ Vista ( 166 passengers) – Avalon Waterways’ Visionary ( 128 passengers) – Avalon Waterways’ Ankor 211 ( 32 passengers) – Uniworld Boutique River Cruises’ River Saigon ( 60 passengers) – Uniworld Boutique River Cruises’ River Countess* ( 134 passengers) – Uniworld Boutique River Cruises’ River Duchess* ( 134 passengers) – Paul Gauguin’s M/V Tere Moana* ( 90 passengers) * Refurbished/re-introduced
    • 25 Ships Will Join CLIA’s Fleet In The Periodof 2012 -2015 Investment of more than 10 billion 6 new ships, with 8,109 beds, will join the CLIA fleet in 2013 4 new ships, with 15,369 beds, will be introduced in 2014 2 new ships, with 4,240 beds, will join the fleet in 2015 Total beds and ships in the CLIA in fleet year end: – 2011: 325,400 beds – net 211 ships – 2012: 342,012 beds – net 222 ships 231 – 2013: 349,349 beds – net 225 ships – 2014: 360,618 beds – net 230 ships – 2015: 361,302 beds – net 232 ships 211 (As of 2/23/2012, the Seatrade Order Book for was 19 ships with 55,251berths, for an investment of $12.6 billion – Based on CLIA and non-CLIA member cruise companies not inclusive of River Boat vessels)
    • Industry Trends for 2012
    • Consumer Trends (according to January 2012 CLIA Travel Agent Survey) Roughly 3% of Americans took a cruise vacation in 2011 Approximately 24% of Americans have ever cruised Observations and expectations of travel agents, who sell nearly three-quarters of all cruises, will be key in helping to attract new cruisers Cruising is #1 in consumer interest; perceived value is a strong selling point “TOP” DESTINATIONS FOR 2012 EXPECTED PASSENGER GROWTH Alaska Seniors Caribbean Friends/multiple families Mediterranean/Greek Islands Extended/multigenerational family European rivers Families Panama Canal Young travelers Europe Singles South America Social/corporate groups Hawaii South Pacific Baltics/Scandinavia
    • Deployment Trends The history of the North American cruise industry has been one of expansion to all parts of the world as cruise lines have sought to attract loyal as well as first-time cruisers by developing new geographic markets and offering new cruise experiences. In the last five years, the “globalization” of cruising has been one of the dominant themes in the industry, with particularly strong growth in Europe Top Markets: Deployment By Passenger Bed Days In Geographic Market (2011) 1. Caribbean: 36.2 million bed days (33.7 percent) 2. Mediterranean: 21.99 million bed days (20.44 percent) 3. Europe/Scandinavia: 8.47million bed days (7.9 percent) 4. Alaska: 6.65 million bed days (6.18 percent) 5. Bahamas: 6.5 million bed days (6.05 percent) 6. Mexico (West): 3.51 million bed days (3.27 percent) 7. Transatlantic: 3.1 million bed days (2.9 percent) 8. Australia/New Zealand/S. Pacific: 2.9 million bed days (2.7 percent) 9. Trans Canal: 2.69 million bed days (2.5 percent) 10. South America: 2.6 million bed days (2.4 percent) 11. Hawaii: 2.19 million bed days (2.14 percent)
    • Deployment Trends 5 Year Change In Geographic Deployment (2006-2011) Bed Day Percent Change /Share Shift – Caribbean + 13.5 percent / -5.5 points – Mediterranean +109.38 percent / +7.5 points – Europe/Scandinavia +24.61 percent / -.5 points – Alaska +4.66 percent / -1.62 points – Bahamas +7.2 percent / -1.4 points – Mexico (West): -32.6 percent / -3.1 points – Transatlantic: +111.2% / +1.08 points – Australia/New Zealand/S. Pacific: 101.2 percent / +.93 points – Trans Canal: -3.91 percent/ -.94 points – South America: +81.7 percent / +.67 points – Hawaii: -23.9% percent / -1.5 points
    • Trends in River Cruising Strong Growth and Innovation (based on CLIA member lines) – 10 percent annual passenger growth over last five years, with some lines enjoying even greater increases – Rapid growth in new ships in last five years, with most lines doubling size of fleet or more – Expansion in destinations/itineraries: – American Cruise Lines: from nine to more than 30 – Avalon Waterways: from 25 to 45 (Europe, Asia, SE Asia, Egypt, Galapagos) – Uniworld Boutique River Cruises: 32 itineraries in Europe; one in Russia; three in Egypt; six in China; Southeast Asia in January 2012, and Italy in 2013 – Shipboard innovations: private balconies, in-room balcony breakfasts, chef’s tables, choice of dining venues, local dining options, sustainable cuisine, all-suite ships, new programs for active travelers, wine and food lovers
    • Trends in River Cruising Sampling Of What’s New For 2012: American Cruise Lines: Alaska Inside Passage, introduction of Queen of the Mississippi sternwheeler AMA Waterways: Africa safaris and wildlife cruise on MS Zambezi Queen; Culinary Delights, Bites and Sights shore excursions Avalon Waterways: Introduction of two more "Suite Ships" in Europe - Avalon Visionary, Avalon Vista - plus the first Vietnam & Cambodia river cruise itinerary to sail all the way from Ho Chi Minh City to the Siem Reap via the companys new 32- passenger Avalon Angkor Uniworld Boutique River Cruises: Introduction of Vietnam and Cambodia. New programs in Europe allowing guests to customize their hosted excursions by local experts: “Choice is Yours,” “Go Active,” and “Gentle Walking.” Introduction of more Uniworld “exclusive included excursions”; upgrades to all land-portion hotels, such as the Four Seasons Cairo and The Ritz-Carlton Beijing Sumer multigenerational cruises in France. The complete remodel of two boutique ships
    • New Experiences: Shipboard Dining Increased choice, creative culinary partnerships, health and sustainability, one-of-a-kind experiences: – Carnival Cruise Lines: Investing $500 million in first phase of a “Fun Ship 2.0” program offering new dining and entertainment choices on 14 ships, including several new branded restaurants and Food Network star Guy Fieri’s “Guy’s Burger Joint,” plus the first-ever EA SPORTS Bar at sea – Celebrity Cruises: Celebritys stylish, specialty restaurants are positioned for guests who enjoy culinary experiences and trendsetting travel. By the end of 2012, they will have 45 in total, ranging from the glamorous Adam Tihany-designed main dining rooms to the chic, Mediterranean-themed "Blu" restaurant, to the elegant "Murano" and playful, eclectic "Qsine” – Crystal Cruises: Extravagant dinners, ranging from seven-course with Michelin chefs to omakase with Nobu himself, juxtapose with new casual options: Chinese comfort food and daytime Bistro expansion into night- time small bites – Cunard Line: Cunard’s Golden Lion Pub aboard Queen Mary 2 has been renovated and refreshed with expanded booth seating and more flat screen TV’s
    • New Experiences: Shipboard Dining Disney Cruise Line: New Disney Fantasy features Remy, a premier dining option with a collaborative menu from Michelin two-star chef Arnaud Lallement and chef Scott Hunnel, a AAA Five Diamond award recipient Holland America Line: New dishes from celebrity chefs on the line’s Culinary Council - Master Chef Rudi Sodamin, Charlie Trotter, Jacques Torres, Marcus Samuelsson, David Burke and Jonnie Boer Hurtigruten: Puts the emphasis on local with menus compiled according to ports of call where ingredients, such as dried salt cod, originate MSC Cruises: Mediterranean menus with Italian specialties; gluten-free dining is always available on Fantasia-Class vessels and guests can also enjoy 24/7 vegetarian options Norwegian Cruise Line: Norwegian Epic offers more 20 dining options and the ship’s popular 24/7 pizza delivery service is being introduced fleetwide Oceania Cruises: New local market tours in various ports as part of the Bon Appétit Culinary Center on the new Riviera which launches in April ’12 Princess Cruises: The renowned Alfredo’s Pizzeria now showcasing a new sit- down venue with freshly prepared individual pies
    • New Experiences: Shipboard Dining Paul Gauguin: Joined forces with Jean-Pierre Vigato, and Art Smith, Oprah’s personal chef Regent Seven Seas: Partners with Chef Tommaso Barletta for a spotlight on food cruise October 7, 2012 Royal Caribbean International: Oasis of the Seas, Allure of the Seas: Each ship offers 25 dining options. For its 150 Central Park restaurant, Michael Schwartz creates sustainable, seasonal menus in partnership with small farms in Florida Silversea Cruises: Has teamed up with “Relais & Chateaux L’Ecoles des Chefs” interactive cooking school Uniworld Boutique River Cruises: Global Master Chef, Bernard Zorn, continues to innovate Uniworld’s dining program by continuously creating dishes using the finest and freshest ingredients from the local markets from the ports of call, and pairing dinner with the finest selection of complimentary wines Windstar Cruises: Focuses on regional cuisines with several special “culinary adventure” shore excursions in the Caribbean
    • Sampling of New Itineraries American Cruise Lines: In 2012, the line will debut two new itineraries – Alaska Inside Passage and the Mississippi River. In August, American Cruise Lines also will be returning to overnight cruising the Mississippi River aboard its brand new 150-passenger Queen of the Mississippi Avalon Waterways: Introduces two new “Suite Ships” in Europe – plus the first Vietnam & Cambodia river cruise itinerary to sail all the way from Ho Chi Minh City to the Siem Reap via the company’s new 32-passenger Avalon Angkor Carnival Cruise Lines: New 130,000-ton Carnival Breeze will enter service in June with a summer schedule of 12-day Mediterranean voyages. Carnival Miracle will launch the line’s first year-round cruise program from New York in April Celebrity Cruises: Sends the 2,850-guest Celebrity Solstice to Australia and New Zealand for the winter of 2012-13, following this year’s deployment of the 1,814-guest Celebrity Century in the region. The Celebrity Millennium is inaugurating the line’s first-ever Asia season Crystal Cruises: 2012 itineraries count 20 maiden calls and many rarely-visited ports, including Palermo, Ponce, Newcastle, Palamós, Klaipeda, Agadir, and Sochi. Crystal Serenity and Crystal Symphony itineraries, 86% of which include port overnights (almost double from 2011) Cunard Line: Cunard’s newest ship, Queen Elizabeth, begins her maiden Mediterranean program this Autumn with 12-day voyages that begin and end in Athens, Venice or Rome, including voyages to the Holy Land
    • Sampling of New Itineraries Disney Cruise Line: Will sail from three new ports in 2012 – New York, Seattle and Galveston. Disney Magic will offer eight-night cruises from New York to the Bahamas and five-night cruises up the New England coast to Canada plus two-night weekend voyages. The line will offer two voyages to Hawaii from Los Angeles for the first time Holland America Line: 14-day China and Korea voyage from Hong Kong; 20-day Portugal, Spain & Canary Islands voyage; 17-Day Spanish Rhapsody from Rotterdam; seven-day Norwegian Fjords itineraries; 14-Day Venetian Empire sailing roundtrip from Civitavecchia; 32- to 34-day Caribbean Odyssey featuring a transatlantic crossing from Southampton or Rotterdam Hurtigruten: New itineraries include an eight-day “Autumn Adventure” from Reykjavik to Bergen, crossing the North Sea and making stops in the Faroe, Orkney and Shetland Isles, and Edinburgh; a 19-day transatlantic Crossing from Las Palmas to Buenos Aires featuring an “Equator Baptism” MSC Cruises: The line will base MSC Lirica in Abu Dhabi for seven- and eight-day cruises of the Arabian Gulf for the 2011-2012 winter season. Ports will include Dubai, Muscat, Al Fujairah, and Khasab, the beautiful and historic port city in Oman Norwegian Cruise Line: Launches biggest European deployment in its history with four ships, including a second year-round vessel Oceania Cruises: In 2012, for the first time, will operate four ships in Europe, including the new 1,250-guest Riviera, debuting in May. The line will feature more than 72 sailings from Apr - Dec, 41 distinct itineraries encompassing 145 different ports of call, 12 of which are new
    • Sampling of New Itineraries Paul Gauguin Cruises: 2012 sailing schedule, three new itineraries, a 20-night South Pacific Discovery hotel-and-cruise journey to Australia, New Caledonia, Fiji, Tonga, Cook & Society Islands; an Australs & Society Islands cruise featuring Rurutu, the “Island of Whales,” at the height of whale-watch season; and a Fiji, Tonga, Cook & Society Islands journey Princess Cruises: Largest Europe deployment with seven ships on 57 itineraries to the Mediterranean, Holy Land, Northern Europe, Scandinavia/Russia Regent Seven Seas: New, longer itineraries - Grand Voyages, complimentary land programs and 16 new ports of call in 2012, including a 143-night sailing from Rome to Beijing, a 54-night sailing from Bali to Singapore on Seven Seas Voyager, three-night land program in Luxor, and extended visits in St. Petersburg Royal Caribbean International: Winter/Spring 2011-12 will mark Royal Caribbean Internationals return to New Orleans after more than four years. Voyager of the Seas will be the largest and most innovative cruise ship to sail from the Port of New Orleans Seabourn: New ports in the Mediterranean including Rosas, Spain; Porto Torres and Alghero on Sardinia; Mgarr on the Maltese island of Gozo; San Antonio on Ibiza; Sóller on Mallorca; Ciutadella on Menorca; and Brindisi, Italy
    • Sampling of New Itineraries SeaDream Yacht Club: New options, an extended visit to Machu Picchu during the line’s maiden 20-day voyages between Barbados and Iquitos to the Amazon. In the Mediterranean, an 11-day Black Sea voyage from Istanbul visiting Bulgaria, Romania, Ukraine, and Russia Silversea Cruises: Kicks off the year with a 115-day world cruise on Silver Whisper to 45 ports in 27 countries and featuring 13 overnight visits and exclusive insider access to seldom seen global treasures. Silver Shadow, a new 19-day voyage from Auckland to Perth with calls in Napier, Wellington, Picton, Sydney, Melbourne, Adelaide, Port Lincoln and Albany. Silver Wind will offer a new series of 10-day voyages of southern Africa from Cape Town Uniworld Boutique River Cruises: Over 500 departures sailing on more than 13 rivers in over 20 countries throughout Europe, Russia, Egypt, China, Vietnam, and Cambodia Windstar Cruises: Introduces eight new itineraries in 2012, including voyages to a unique collection of islands in the Caribbean, a voyage on Costa Rica’s Pacific Coast, Panama, the Italian and French Rivieras, and three new Baltic itineraries
    • About CLIAThe nonprofit Cruise Lines International Association (CLIA) is the world’s largest cruiseindustry organization. CLIA represents the interests of 26 member lines andparticipates in the regulatory and policy development process while supportingmeasures that foster a safe, secure and healthy cruise ship environment. CLIA is alsoengaged in travel agent training, research, and marketing communications to promotethe value and desirability of cruise vacations with thousands of travel agency and travelagent members across North America. For more information about CLIA, the cruiseindustry, and CLIA-member lines and travel agencies, visit www.cruising.org. CLIA canalso be followed on the Cruise Lines International Associations Facebook and Twitterfan pages.Media Contacts:Lanie Morgenstern, Director of Public Relations, CLIA(754) 224-2202; lmorgenstern@cruising.orgGina Nisi, M. Silver Associates(212) 754-6500; ginan@msilver-pr.com