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hair dye ppt.

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vibrant color in today's youth hair

vibrant color in today's youth hair

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  • 1. A PROJECT REPORT ON CONSUMER BUYING BEHAVIOUR ON HAIR DYES SUBMITTED TO: PROF. POOJA GUPTA SUBMITTED BY: MONICA SINHA BBA IIIrd YEAR ROLL NO. 18
  • 2. INDEX CONTENTS PAGE NO.  ACKNOWLEDGEMENT  EXECUTIVE SUMMARY  QUICK FACTS  EARLY LIFE - CHILDHOOD DAYS - CAREER - OFF TO ADEN - EARLY YEARS IN BOMBAY - YARN YEARS - THE BUSINESS  ACHIEVEMENTS  CHARACTER TRAITS  PERSONAL LIFE  QUOTES  LIFE AS AN ENTREPRENEUR  DEATH  LESSONS LEARNT  MY VIEWS  BIBLIOGRAPHY
  • 3. ACKNOWLEDGEMENT It is said that life is a mixture of achievement, failure, experience, exposure, dreams and efforts to make those dreams come true. There are people around who enable realize those dreams. The word of acknowledgement is an expression of heart felt thanks, fullness for his inspiration. The project of this nature is a difficult task stretching over a period of time. Although this project report brought in my name, it bears an imprint of guidance and cooperation of many individuals. At the very outset, I would like to express my gratitude to my father for giving me the guidance. I took this opportunity to express my profound gratitude and deep regards to my subject teacher Prof. Pooja Gupta for her exemplary guidance, direction and constant encouragement. In those moments when things seem dark, their presence had a soothing effect. The learning during the study was immense & invaluable. My work basically included the study of consumer buying behavior for “hair dyes”. Last but not the least I’m grateful to all my friends for their cooperation and help during the course of the project. MONICA SINHA
  • 4. EXECUTIVE SUMMARY Abstract: Purpose – Research is to how color can stimulate interest and subsequently increase the appeal power of products. There has been very little or no research in the color-impact domain in India. Gender has also been presented as an important factor of color penchant and proclivity. It seeks to understand the influence of color on consumer choice of hair dyes as well as the effect of gender differences. Design/methodology/approach – A field survey of Indian consumers was conducted to understand these influences. A total of 35 consumers randomly selected from a mall intercept exercise responded to the questionnaire. Findings – Shows that attitude towards color, color attractiveness, normative color, and color preferences are significantly associated with product choice. The results also show that gender moderates the impact of color significance, attitude towards color, color attractiveness, and color preferences on choice. Research limitations/implications – Limited by the fact that the study was undertaken in one city i.e. Navi Mumbai. Practical implications – To help marketers exploit gender differences through use of color. Originality/value – There has been little research on color in marketing in the past. This fills a gap.
  • 5. Hair coloring is dye used to color human hair. It is used for a variety of purposes; most commonly to return gray hair to its previous color, to change hair color to a shade regard as more desirable, or to return hair to its original color after chemicals (e.g. hair dye) have discolored it. Are you tired of the same old drab look and need to add some spice to your life? Hair coloring is always a great option for those who love to jazz up their tresses and do not mind surprised stares! Yes, coloring your hair would also mean you need to be ready to face the world with confidence and sport your new look with great élan. Sometimes, hair coloring also needs lady luck on your side, fantastic results may even be the culmination of an ‘accident’ at times! Incorporating the latest hair color trends is an easy way to give your current style a lift. One can imagine of dying hair beyond the natural spectrum of human hair pigments. Whether you want to go hot pink, fire engine red, or sky blue, you'll find it's easier than you might expect. In just a few simple, easy-to- follow steps, you can turn that boring blonde or black into a fantastically bright yellow or fuchsia in a matter of hours! The various colors used by the consumers range in a big scale. They are Strawberry Blonde Beige Blonde Light Auburn Light golden blonde Coppery Deep golden brown Honey brown Whitish or Pale blonde Silvery blonde Light brown Coffee Chocolate brown Pink Blue etc……………..
  • 6. Why People Dye Their Hair Many people of different ages ask of teens the question, "Why do you dye your hair?" It's a valid question. It seems like the fad these days is to have a different color of hair every week. Red, purple, blue, green, orange, it doesn't matter, as long as it's new. The crazier the better, the brighter the cooler. Most hair dyers probably aren't entirely sure of their ulterior motives behind the florescent colors, but I decided to figure it out. When someone dyes their hair a noticeably bright color, they get noticed. It's impossible not to see the green haired girl walking down the hall, or the blue haired boy in your gym class. It's immediately the way you're first described by your peers. This attracts attention to you, and makes you more known around your school. Everyone's talking about your new hair color, about how "crazy" and "cool" it is; or maybe how "gross" it is, depending on how it turned out. You could look like a way cool punk rocker, really trendy, or like your hair grew some major mold. It can depend on the dye or the way you dye it, or sometimes on pure luck. Sometimes people dye their hair because they need a change. They're sick of the brown-haired, boring old person they see in the mirror every day, and want to add a little spice to their look. It's really hard to be boring looking when your hair can be seen from a block away. It's a valid reason to make a change, and seems like a good idea to me. A more common reason that people dye their hair, but most wouldn't admit to, is to try to be "cool". If making friends or getting respect is your reason for bringing out the dye, I would seriously recommend reconsideration, and would look down on you if that was your only reason. Maybe for some people it would be a perk, but it shouldn't be your primary motive for going hair-crazy. If it is, and you dye your hair with hopes of being cool, and it doesn't happen, you'll be stuck with a hair color that you didn't really want, which would definitely not be a good situation. It's pretty easy, and sometimes even a little amusing, when your parents or grandparents gasp at the sight of your bizarre locks, but if you don't have your friends behind you
  • 7. on it, the cons will much outweigh the pros. Some people simply think they would look much better with a different color of hair. This usually applies with more natural colors, such as blond, brown, red, or auburn. Most of the time these changes are for the better, especially if they aren't too drastic. Going from blond to black could be quite a change, and sometimes fair skin doesn't go too well with ebony hair. Interesting if you're going for the gosh look, but not if you're trying to make yourself subtly better looking. Also, a very effective way of rebelling against your family is by dying your hair. Once they see the stain-covered bathroom and your incredible head of crazy colors, yes, they could scream. Beware of emotional mom's, I've heard they faint. And if you've got the extremely aggressive parents, watch out for those scissors, they just might try to cut your hair. But, no matter what they do, you will have made the firm statement that you are your own person and you won't listen to reasoning or discipline. Hopefully after a few weeks of grounding your parents will figure out that your hair color WILL wash out eventually, and that their social circle will get over their initial shock and thoughts of what irresponsible parents they are to let their child get away with such a thing. This is my perception on the reasons for young people dying their hair. There are probably many more reasons on why people our age dye their hair that I haven't even considered. Whatever the reasons are, it's an intriguing fad that doesn't seem to have been around for too long of a time, but is getting more popular. I'll be interested to see if this trend gets defeated by some newer, "cooler" trend, and I hope that the dying of hair won't be completely stamped out, because I think it's an interesting and colorful way to make a statement.
  • 8. COLOURS USED IN HAIR DYES Golden Platinum Misty Mocha Light Ash Blonde Wheat Pale Golden Blonde Golden Lights Light Ash Blonde Honey Honey Blonde Pale Blonde Brownish Blonde Dark Blonde/ Ash Blonde Frosted Platinum Ash With Beige Highlights Butterscotch Butterscotch Ash Brown/ Golden Blonde Tips Dark Blonde Buttered Toast Honey Blonde Golden Strawberry Blonde Light Beige Blonde Strawberry Blonde Light Ash Blonde Light Beige Blonde Light Golden Blonde Brownish Blonde/Light Ash Blonde Frosted Pale Golden Blonde Dark Blonde Light Ash Blonde Frosted Platinum Ash with Beige Highlights Strawberry Blonde/Pale Blonde Tips Strawberry Blonde Medium Ash Blonde
  • 9. Ginger/Butterscotch Honey Blonde, Pale Golden Blonde Highlights Ash Brown/Honey Blonde Light Honey Brown, Light Auburn Highlights Light Ash Brown Ash Brown Light Golden Brown Darkest Brown Medium Golden Brown Light Ash Brown/Light Blonde Frosted Dark Brown Light Ash Brown/Platinum Ash Blonde Frosted Almost Black Medium Ash Brown/Platinum Ash Beigh Frosted Medium Ash Brown Light Ash Brown, Light Blonde Frosted Dark Chocolate Brown Light Ash Brown, Light Golden Blonde Tips Almost Black Dark Brown, Dark Auburn Darkest Brown Light Beige Blonde, Light Golden Brown Dark Brown Medium Brown, Golden Brown Highlights Dark Reddish Brown Chocolate/Caramel Medium Ash Brown Medium Golden Brown Medium Golden Brown Light & Medium Brown Roots Light Ash Brown Lt. Ash Brown/Lt. Ash Blonde Frosted Mahogany Midnight/Honey Blonde Walnut Pecan/Chardonnay Medium Brown RootsLight Golden Brown Ends Lt. Brown, Lt. Ash Blonde Highlights
  • 10. Chestnut Dark Auburn Light Auburn Dark Auburn Medium Auburn Flame Red Coppery Red Golden Toasted Auburn Copper Red Irish Red Medium Irish Red Light Auburn, Light Golden Blonde Frosted Flame Red/Dark Auburn Light Auburn, Light Reddish Blonde Highlights Burgundy/Auburn Medium & Dark Auburn Roots/Light Auburn Ends Dark Auburn, Medium Auburn Highlights Chestnut/Copper
  • 11. Dark Brown with 10% Gray White 90% Gray, 10% Brown/Black 75% Gray, 25% Brown/ Black Salt & Pepper, 50% Gray, 50% Brown/Black Light Ash Brown with 25% Gray Light Ash Brown with 15% Gray 75% Almost Black, 25% Gray Medium Ash Brown with 25% Gray Salt & Pepper, 50% Gray, 50% Brown/Black Medium Gray with 5% Black, 5% Beige Gray with 25% Brown/Black Gray with 10% Brown/Black Beige White Silver Gray With Light Ash Brown Silvery Moon 56 Front with 38D in Back
  • 12. Different companies producing hair colorants • 100% Pure Natural Colors {Chemical Free} KEO (Kirpal Export Overseas) is pioneer for making 100% Pure Herbal Colors for hair Coloring.
  • 13. SURVEY SAMPLE SIZE: 30 PLACE COVERED: KHARGHAR, NAVI MUMBAI NO. OF QUESTIONS ASKED: METHODOLOGY: APPLIED RESEARCH PRODUCT: HAIR DYE
  • 14. QUESTIONNAIRE 1) What is your age? 10 – 20 21– 30 31 – 40 41 - Above 2) Rank the following attributes for a person’s appearance in a scale of 10. Hair Feet Body Nails 3) How important do you think the look of hair is to a person’s appearance? Very much To some extent Not at all 4) How important do you think the color of hair is for a person’s appearance? Strongly disagree Strongly agree Somewhat disagree Somewhat disagree
  • 15. 5) How do hair care activities in general make you feel? Relaxing Beautiful Energetic Confident 6) What benefits do hair care activities provide you? Functional Social Emotional Any other, specify 7) Which hair color do you prefer the most? Burgundy Light golden Coppery Silvery blonde Coffee color Pink Blue Any other, specify 8) Why do you use the particular color? For Passion Need a change To rebel against family To be Cool To get noticed For style
  • 16. 9) What things do you look in hair colorants? Price Quality No side-effects Animal tested proof Permanent / semi-permanent color 10) Are you seeking a very specific “look”? Always Rare Often Never 11) Describe an idealized hair colorant product. A product with reasonable quality and price A product with no side-effects, rich in quality A product with only a very high brand image A product with reasonable price, various colors available, and no side-effects 12) How often do you use hair colorants? Always Rare Often Sometimes Never
  • 17. 13) For what reason do you use it? Style Passion For change Need 14) Tell me about your experience of using hair colorants? Extremely good Good Not so Bad Extremely bad 15) How did the process of hair coloring make you feel? How about the outcome? 16) What things please you or trouble you about your hair colorant consumption experiences? 17) When you purchase hair colorants, how important is the store itself?
  • 18. 18) Do you prefer going to a salon to try profession service first? 19) What is your experience of consuming hair color? Much Satisfied A bit satisfied A bit not satisfied Not at all satisfied
  • 19. CONCLUSION After doing a research on 30 respondents in Navi Mumbai, their buying behavior for hair dyes, it is concluded that most of the people (85%) desire to experiment with their hair just for style and passion. They love to dye with new colors like strawberry blonde, honey brown, coffee, and chocolate brown. Consumers range in an age group of 19 to 35 years who widely use the hair colorants. The consumers would like it to be a mandatory requirement that manufacturers state clearly if products have been tested on animals. Hence, it is important on the part of the company that they produce an eco- friendly and bio degradable hair colorants which has minimum side effects. It is becoming today’s trend and will continue for few decades.
  • 20. BIBLIOGRAPHY BOVINEONE AT www.en.wikipedia DATE-2006-08-07 S. PINNEY “ANNALS OF EPIDEMIOLOGY” VOL.3, ISSUE 8, PG- 572-573 www.dosfordonts.com www.clearleadinc.com www.wikipedia.com www.isixsigma.com

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