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Using the web to open new markets
 

Using the web to open new markets

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Presentation delivered for Leeds Business Week during the Preparing for a Brighter Future event on 2nd June 2009 in Leeds.

Presentation delivered for Leeds Business Week during the Preparing for a Brighter Future event on 2nd June 2009 in Leeds.

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Using the web to open new markets Using the web to open new markets Presentation Transcript

  • @ Leeds Biz Week 2 nd June 2009 The Rose Bowl Monica Tailor, kilo75 Using Web Innovation to Open New Markets
  • Innovation
    • Product
    • Process
    • Positioning
    • Paradigm
      • Disruptive Ideas
    Kal Bishop http://ezinearticles.com/?expert=Kal_Bishop
  • Go-Electrical
    • J W Garnett, Settle
    • Established local retailer
    • Third generation family business
    • Went online 5 years ago
  • Benefits
    • Increase turnover
      • Reach a bigger market
      • Reach different customers
    • Economies of scale
    • Provide a low cost channel
    • Mitigate risk
    • Remain competitive
  • Launch
    • Basic e-commerce website
    • Aggressive pricing
    • Online advertising and price comparison
    • New name
    • Long tail approach
  • Long tail
  • What happened
    • Predict buying patterns and consumer behaviour
    • Reached far more people
    • Covered a bigger geography
    • Carried a bigger variety of products
    • Generated more sales with lower overhead
    • Generated a lot of phone calls
  • What came next
    • Traffic
    • Conversion
    • Operational efficiency
  • Traffic
    • Search engine optimisation
    • Affiliate marketing
    • Blog
  • Conversion
    • New check out process
    • Improve internal search
  • Operation efficiency
    • Sage integration
    • New payment processor
  • Four P's
    • Price
    • Product
    • Place
    • Promotion
  • Is it for you?
    • Look for an online market
    • Can you establish a niche
    • Can you be competitive
    • Or could the Internet make you more competitive
    • Can the logistics be managed
    • Talk to an agency that can help you
  • Monica Tailor, kilo75 Using Web Innovation to Open new Markets http://kilo75.com [email_address]