@ Leeds Biz Week 2 nd June 2009 The Rose Bowl Monica Tailor, kilo75 Using Web Innovation to Open New Markets

Innovation Product Process Positioning Paradigm Disruptive Ideas Kal Bishop http://ezinearticles.com/?expert=Kal_Bishop

Product

Process

Positioning

Paradigm

Disruptive Ideas

Go-Electrical J W Garnett, Settle Established local retailer Third generation family business Went online 5 years ago

J W Garnett, Settle

Established local retailer

Third generation family business

Went online 5 years ago

Benefits Increase turnover Reach a bigger market Reach different customers Economies of scale Provide a low cost channel Mitigate risk Remain competitive

Increase turnover

Reach a bigger market

Reach different customers

Economies of scale

Provide a low cost channel

Mitigate risk

Remain competitive

Launch Basic e-commerce website Aggressive pricing Online advertising and price comparison New name Long tail approach

Basic e-commerce website

Aggressive pricing

Online advertising and price comparison

New name

Long tail approach

Long tail

What happened Predict buying patterns and consumer behaviour Reached far more people Covered a bigger geography Carried a bigger variety of products Generated more sales with lower overhead Generated a lot of phone calls

Predict buying patterns and consumer behaviour

Reached far more people

Covered a bigger geography

Carried a bigger variety of products

Generated more sales with lower overhead

Generated a lot of phone calls

What came next Traffic Conversion Operational efficiency

Traffic

Conversion

Operational efficiency

Traffic Search engine optimisation Affiliate marketing Blog

Search engine optimisation

Affiliate marketing

Blog

Conversion New check out process Improve internal search

New check out process

Improve internal search

Operation efficiency Sage integration New payment processor

Sage integration

New payment processor

Four P's Price Product Place Promotion

Price

Product

Place

Promotion

Is it for you? Look for an online market Can you establish a niche Can you be competitive Or could the Internet make you more competitive Can the logistics be managed Talk to an agency that can help you

Look for an online market

Can you establish a niche

Can you be competitive

Or could the Internet make you more competitive

Can the logistics be managed

Talk to an agency that can help you

Monica Tailor, kilo75 Using Web Innovation to Open new Markets http://kilo75.com [email_address]