Using MongoDB to Succeed
in Today’s Telcom Market
2
Once Upon a Time
3
Then Complexity Happened
• Explosion of
New IP
Services
• Rise of
Mobile
• Device
Proliferation
4
Telco Market Challenges
Despite providing the network that enables
services, telcos are not seen by consumers as
providi...
5
Don’t Discount Operators Yet
Network
Subscriber Billing
Relationship
Enormous amount
of information about
subscribers
Se...
6
Carriers have the Opportunity to
Thrive
A B
Operators have
great assets in their
networks and
subscriber
relationships. ...
7
Change is Necessary
Become more Agile
• Try Easily
• Fail Quickly
• Scale Fast
Move from being
Network centric to
Subscr...
8
How does MongoDB help?
Increased Developer Productivity Better Customer Experience
Faster Time to Market Lower TCO
9
Relational Database Challenges
Data Types
• Unstructured data
• Semi-structured
data
• Polymorphic data
Volume of Data
•...
10
MongoDB: Operational Big Data
Horizontally Scalable
-Sharding
Agile
Flexible
High Performance
Strong Consistency
Applic...
Use Cases
Becoming More
Agile
13
• Many channels: brick and
mortar, web, telesales
• Many products: prepaid,
postpaid, devices, VAS
• Different systems,...
14
Serves variety of content and user services on
multiple platforms to 7M web and mobile users
Case Study
Problem Why Mon...
Moving to a Customer-
Centric View
16
• Moved from Policy-centric
view to customer-centric view
• 100M+ customers
• 70+ source systems
• 3 months
• 1 app
• M...
17
O2 – Mobile Ads
• Location-based ads pushed to
users based on geo data from
cell towers
• Mobilize previously siloed
da...
Drive New Revenue
19
• Media streaming service to
monetize the network
• Compete with over-the-top
(OTT) entrants
• Time to market is crucia...
20
Unified Mobile Messaging
• Large US carrier offering
messaging application on
smart phones
• Offers integrated SMS/IM
a...
21
• Machine-2-Machine (M2M), AKA Internet of Things
• Real-time processing of billions of readings
• Beta customer: utili...
22
• Fleet Monitoring and Optimization
• Connects company, dealers, customers
• Sensor data, weather, best practices
• Imp...
23
Cloud Services: Multiple Business
Models
• Consumer cloud: Major
European Carrier offering
consumer cloud to mobile
sub...
24
• Real-time network management
• Customer sentiment analysis
• Digital asset management
• WiFi offload
• Connected Home...
About
MongoDB
26
Training
Online and In-Person for Developers and Administrators
MongoDB Monitoring Service
Free, Cloud-Based Service fo...
27
Resource Location
MongoDB Downloads 10gen.com/download
Free Online Training education.10gen.com
Webinars and Events 10g...
Best Practices for MongoDB in Today's Telecommunications Market
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Best Practices for MongoDB in Today's Telecommunications Market

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It is a challenging time for telecommunications providers: landline voice is in decline, mobile voice margins falling, and the High Speed Internet market is saturated. In order to win in this increasingly competitive landscape, operators must dramatically increase their pace of innovation, focus on the customer experience and, most importantly, bring to market new applications.

In this webinar find out how MongoDB is enabling Telecommunications operators worldwide to:

Improve their current offerings with faster time to market
Roll out new services such as M2M, unified messaging, cloud, and OTT video
Increase customer satisfaction
Operators have tremendous assets in their networks, billing relationships, and knowledge of subscriber behavior across devices and applications. Those that leverage these strengths with greater agility will succeed in the market. The use cases are specific to Telecommunications, but the patterns of usage - agility, scale, global distribution - will be applicable across many industries.

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  • Best Practices for MongoDB in Today's Telecommunications Market

    1. 1. Using MongoDB to Succeed in Today’s Telcom Market
    2. 2. 2 Once Upon a Time
    3. 3. 3 Then Complexity Happened • Explosion of New IP Services • Rise of Mobile • Device Proliferation
    4. 4. 4 Telco Market Challenges Despite providing the network that enables services, telcos are not seen by consumers as providing the value Bandwidth and Usage Up Margins and Subscriber Lifetime Down So is competition
    5. 5. 5 Don’t Discount Operators Yet Network Subscriber Billing Relationship Enormous amount of information about subscribers Service Providers Have Amazing Assets
    6. 6. 6 Carriers have the Opportunity to Thrive A B Operators have great assets in their networks and subscriber relationships. How can they translate that into revenue growth?
    7. 7. 7 Change is Necessary Become more Agile • Try Easily • Fail Quickly • Scale Fast Move from being Network centric to Subscriber Centric Build new Services to drive net new revenue growth
    8. 8. 8 How does MongoDB help? Increased Developer Productivity Better Customer Experience Faster Time to Market Lower TCO
    9. 9. 9 Relational Database Challenges Data Types • Unstructured data • Semi-structured data • Polymorphic data Volume of Data • Petabytes of data • Trillions of records • Millions of queries per second Agile Development • Iterative • Short development cycles • New workloads New Architectures • Horizontal scaling • Commodity servers • Cloud computing
    10. 10. 10 MongoDB: Operational Big Data Horizontally Scalable -Sharding Agile Flexible High Performance Strong Consistency Application Highly Available -Replica Sets { author: “roger”, date: new Date(), text: “Spirited Away”, tags: [“Tezuka”, “Manga”]} +Aggregation Framework +MapReduce Framework
    11. 11. Use Cases
    12. 12. Becoming More Agile
    13. 13. 13 • Many channels: brick and mortar, web, telesales • Many products: prepaid, postpaid, devices, VAS • Different systems, requirements, features – Inconsistent view • Consolidated with MongoDB O2 – Omnichannel Product Catalog
    14. 14. 14 Serves variety of content and user services on multiple platforms to 7M web and mobile users Case Study Problem Why MongoDB Results • MySQL reached scale ceiling – could not cope with performance and scalability demands • Metadata management too challenging with relational model • Hard to integrate external data sources • Unrivaled performance • Simple scalability and high availability • Intuitive mapping • Eliminated 6B+ rows of attributes – instead creates single document per user / piece of content • Supports 115,000+ queries per second • Saved £2M+ over 3 yrs. • “Lead time for new implementations is cut massively” • MongoDB is default choice for all new projects
    15. 15. Moving to a Customer- Centric View
    16. 16. 16 • Moved from Policy-centric view to customer-centric view • 100M+ customers • 70+ source systems • 3 months • 1 app • Many more uses to come… MetLife – 360-Degree Customer View
    17. 17. 17 O2 – Mobile Ads • Location-based ads pushed to users based on geo data from cell towers • Mobilize previously siloed data • New revenue stream • Many more opportunities…
    18. 18. Drive New Revenue
    19. 19. 19 • Media streaming service to monetize the network • Compete with over-the-top (OTT) entrants • Time to market is crucial Global Telco – OTT Content
    20. 20. 20 Unified Mobile Messaging • Large US carrier offering messaging application on smart phones • Offers integrated SMS/IM address book • Need to address rapid scaling and geographic distribution once application becomes pre- loaded on smart phones
    21. 21. 21 • Machine-2-Machine (M2M), AKA Internet of Things • Real-time processing of billions of readings • Beta customer: utilities provider collecting data from meters Telefonica – M2M Fleet Management Smart Grid Vehicle Telematics Health Care Digital Displays Retail Kiosk Vending Machines Transaction Processing eReaders Logistics Devices Sensor Networks $$$
    22. 22. 22 • Fleet Monitoring and Optimization • Connects company, dealers, customers • Sensor data, weather, best practices • Improves fleet performance, safety, uptime, yields • Informs product design, warranty and failure analysis • Why MongoDB – Flexible data model – Geospatial Industrial Equipment Manufacturer
    23. 23. 23 Cloud Services: Multiple Business Models • Consumer cloud: Major European Carrier offering consumer cloud to mobile subscribers for sharing content – Flexibility, Scalability limited on relational database – Increased stickiness of mobile offering • PAAS: Another major European carrier offering MongoDB as a service as part of larger PAAS play – New market segment opened Consumer or Enterprise Cloud Service
    24. 24. 24 • Real-time network management • Customer sentiment analysis • Digital asset management • WiFi offload • Connected Home • mHealth • Targeted ad serving Other Use Cases
    25. 25. About MongoDB
    26. 26. 26 Training Online and In-Person for Developers and Administrators MongoDB Monitoring Service Free, Cloud-Based Service for Monitoring and Alerts MongoDB Backup Service Cloud-based service for backing up and restoring MongoDB 10gen Products and Services Subscriptions MongoDB Enterprise, Monitoring, Support, Commercial License Consulting Expert Resources for All Phases of MongoDB Implementations
    27. 27. 27 Resource Location MongoDB Downloads 10gen.com/download Free Online Training education.10gen.com Webinars and Events 10gen.com/events White Papers 10gen.com/white-papers Case Studies 10gen.com/customers Presentations 10gen.com/presentations Documentation docs.mongodb.org Additional Info info@10gen.com For More Information Resource Location
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