The union budget 12 13 on moneycontrol.com
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  • Same as before. Fuck all color for the graphs – Ask for Jai’s intervention. Graph needs animation as well. The yellow color looks crappy.
  • .
  • We need to think up an 2/3 slide intro into these slides. Stuff like: WE’VE DONE THIS 12 TIMES OVER. WE’VE CREATED WEALTH FOR INVESTORS AND ADVERTISERS ALIKE. THE OPTIONS ALLOW YOU PLATFORMS RANGING FROM REACH TO SALIENCE. THE BUDGET ADVERTISER HAS ENHANCED SOV. SPONSORSHIPS DRIVE UNPARALLELED ROI’S. 21 DAYS OF A MEGA INVESTING INDIA MELA. TARGETED REACH BASED ON PORTFOLIO SIZE AND OTHER NEW AND IMPROVED DIRECT MAIL FEATURES. 360 DEGREE AND MULTI CONTENT FORMAT ACTIVATIONS. DEVICE AND PLATFORM BASED TARGETING. Like, we must create a mad number of “reasons to buy” as an entry to the sales packages

Transcript

  • 1.  
  • 2. Wealth A Look at the last Decade 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Will Budget 2012 lead to Preservation of wealth?? Creation Erosion Erosion Re-creation Preservation ??
  • 3. So the question is … Will Budget 2012 be able to “Preserve” the economy and how will it impact “ Investing India ” ?
  • 4. A glimpse of Investing India
  • 5. Inflation GDP Contraction IIP Downgrades Fuel Price Hikes Weakening Rupee Rising Interest rates Political Paralysis Exorbitant real estate Black Money Volatile Markets Stagnant Infrastucture Income Tax Impact What is ‘ Investing India’ thinking about ?
  • 6. BUDGET 2012 So what’s in store this February??
  • 7. Will this Budget help the common man fight against all his fears or will it fulfill all his expectations ?
  • 8. Will Mrs. Sharma pay in excess of Rs. 100 for a kilo of onions? OR Will she be able to make her favorite DO PYAAZA every Sunday?
  • 9. Will your purchase from amazon.com in USD cost… Rs 540 OR Rs 450
  • 10. Will your next vehicle purchase be.. Petrol driven OR Diesel driven OR CNG driven
  • 11. Will money generated from India remain in…. India OR Switzerland
  • 12. What will happen of Mr. Shah’s portfolio in 2012-13? Will it be up ? Will it be down ? Will there be no change ?
  • 13. Will the Almeida family continue to live in a rented 1 BHK ? OR Will they be able to move into their DREAM HOME in 2011-12?
  • 14. Will we see world class Airports across the nation and in not just 3 / 4 cities? Will India manage 24/7 power for each and every Indian citizen? Will we see HIGH SPEED TRAINS which will connect Mumbai and Delhi in under 6 hours?
  • 15. And Finally.... Will your tax burden REDUCE OR INCREASE
  • 16. These are the issues that are swirling in the minds of INVESTING INDIA and issues that the government is grappling with
  • 17. Budget 2012-13 Populist or Practical?
  • 18. From the Editor’s Desk
    • Budget Expectations – Businesses, Markets, Brokers, Industry Bodies, Common Man
    • Budget News & Videos – Live FM’s Speech , Budget Flashes, Interpretations etc
    • Sector news – Multiple sectors+ audio and comments highlighting state of the industry.
    • Stocks to Buy & Sell before Budget and trading strategies
    • Tools – Tax calculators, personal Finance tools etc
    • Social Connect – Jigsaw Puzzles, Debates, Polls, Chats with FB and Twitter plugins
  • 19. moneycontrol.com presents BUDGET 2012 Disposable Income Reach Investors Affluence Multi Device Finance Minister Economy India Taxes Sops Standard Deduction Business News Community M3 Influence Knowledge Wealth Sticky Leader NSE BSE Global Indices Portfolio
  • 20. Source: ComScore, TG: All Internet Users, Total visits (‘’000s) moneycontrol.com is bigger than rest of the category put together…and the lead continues to grow 24.85 mn Total Visits
  • 21. A loyal and growing base of users… Source: ComScore, TG: All Internet Users Avg. Daily Visitors (000s) 563 k+ Avg Daily visitors
  • 22. … Who also spend more and more time reading through the articles as time goes Source: ComScore, TG: All Internet Users , Time Spent: Total Mins (mn) 287 mn Total minutes spent
  • 23. … And read a lot ! Source: ComScore, TG: All Internet Users , Total Pages Viewed (MM) 239 mn Total pages viewed
  • 24. The consistent leader for 12 years… Source: ComScore, TG: All Internet Users , Total Unique Visitors (000) 4.5 mn + Total unique visitors
  • 25. … .Internationally too Source: ComScore, TG: All Internet Users , Total Visits (000) , worldwide 33 mn + Total visits Worldwide
  • 26. An eventful year @ moneycontrol.com Multi devices, Multi platforms
  • 27. moneycontrol.com on Mobile (WAP) Period – Jan 1, 2011 – Nov 20, 2011, Source – Google Analytics 210% growth in page views 712 mn PVs in 2011 as against 231 mn in 2010
  • 28. moneycontrol.com mobile Apps moneycontrol.com on the move - accessed by professionals through their mobile 800k+ downloads of the app across multiple platforms – iPhone, Nokia, BlackBerry and Android.
  • 29. moneycontrol.com on iPad Offering users the knowledge of moneycontrol.com exclusively on their iPads The no. 1 finance app in India Launched on 1 st Dec 2011. 25,000+ downloads within 2 weeks of launch
  • 30. Reaching out across multiple platforms WAP sites Mobile TV Apps – early on the block & great UI as per builds moneycontrol.com on Snaptu – mobile app store NEWSHUNT SMS, IVR and WAP UC Web mobile browser
  • 31. moneycontrol.com… moneycontrol.com is now available on Internet capable TVs of Panasonic and Samsung. Now also on your TV
  • 32.
    • Web = 10.8 mn
    • WAP = 4.0 mn
    • Apps= 1 mn
    15 mn moneycontrol.com reaches out to over 15mn* users across multiple platforms Source – Google Analytics
  • 33. moneycontrol.com @ Social scape
    • Over 450,000 fans on facebook
    • India’s largest finance and business related page on facebook
    • Each post reaches over 60k users on an average
    • Very high interaction rates per post
    • Informed opinions and responses
  • 34. moneycontrol.com @ Social scape Contd… A comprehensive Twitter handle on Stocks and Finance Adding 1000+ followers a month Tweets by the Editor and the moneycontrol team A finance and stocks News Wire on Twitter
  • 35. Social Presence On New Networks Featured content provider on Linkedin Today The 1 st Financial and Stocks Page on Google+ !
  • 36. moneycontrol.com’s Social Influence A High Peerindex Score
    • Influential in
    • Business
    • Finance
    • Economics
    • Politics
    moneycontrol.com has a High influence count Is the more authoritative than the Sports Minister and msnbc.com’s Business handle!
  • 37. MY TV Period – Jan 1, 2011 – Nov 20, 2011, Source – Google Analytics
    • LIVE CNBC TV-18 and CNBC AWAAZ TV during the Budget
    • 440k+ users daily
    • 2.5 times traffic spurt during the Budget Day 2011
    • 17 mins – Average time spent/ user
    • Accessed by office users who don’t have access to TV
  • 38. M3 Period – Jan 1, 2011 – Nov 20, 2011, Source – Google Analytics
    • A “Social Network” of investors with over 7 lakh registered users
    • 100% growth in visits in 2011 to 21mn
    • 279% growth in no. of messages posted in 2011
    • More than 60 posts/min during market hours on regular days
  • 39. PowerYourTrade.com
    • India’s definitive stock trading and investment advice portal.
    • Leading brokers and broking houses offer advice to subscribers
    • People turn to it on Budget day to know which stocks to pick.
    • 3 lakh+ visitors/ month
  • 40. Budget is Big….and gets bigger every year
    • 2.6 times Spike in traffic on Budget Day
    • 21% jump in visits on Budget Day 2011 as against Budget Day 2010.
    Period – Jan 1, 2011 – Nov 20, 2011, Source – Google Analytics
  • 41. Audience in cities which matter… Period – Jan 1, 2011 – Nov 20, 2011, Source – Google Analytics
  • 42. … . Reaching 86 top cities of India 65 <1mn 21 1 mn+ 7 2 mn+ 3 5 mn + 3 10mn + No. of cities reached Population
  • 43.
    • 12 th year of
      • unmatched coverage.
      • Creating wealth for investors and advertisers alike
      • Enhanced SOV for Budget Advertiser
      • Unparalleled ROIs for Sponsors
      • 360 degrees and Multi content & multi format activations
    • Options ranging from reach to Salience
    • Targeted reach based on portfolio size and other new direct mailing features
    • Multiple device and platform based targeting.
    moneycontrol.com brings you
  • 44. moneycontrol.com brings you
    • 21 days of mega investing Indian Mela.
    • 15 mn+ users across all platforms
    • 200 mn + impressions during this period.
    • 86 top cities across 21 states
    • In touch with Investing India
  • 45. Targeted Brand Building this Budget season
  • 46. Main Sponsorship 5 days Portfolio logout (400*400)- moneycontrol.com 5 days Jacket banner on company pages moneycontrol.com 5 Days Newscentre fixed (300*250) moneycontrol.com 8 days on the Home page Fixed Spot Presence (147*140) moneycontrol.com ROS 5 mn Banner Impressions ROS moneycontrol.com 21 days Presence on all the Budgets Sections in the form of Main sponsor moneycontrol.com No. of Days Deliverables Site
  • 47. Main Sponsor Cost & Schedule Cost : Rs 1 crore   2 26 24 22 17 Jacket on Price and Chart   5 1 29 24 21 Portfolio Logout   3 27 23 21 16 News Center 300*250           16 147*140 3rd HP           27 147*140 2nd HP 5 28 25 20 17 15 147*140 1st HP Dates- Feb/March Main Sponsor-Schedule
  • 48. Associate Sponsorship-Deliverables 3 days Jacket banner on company pages moneycontrol.com 3 Days Budget Period on Newcentre section moneycontrol.com 6 days on the Home page Fixed Spot Presence (147*140) moneycontrol.com 2 mn Banner Impressions ROS moneycontrol.com 21 days Presence on all the Budgets Sections in the form of Associate sponsor moneycontrol.com No. of Days Deliverables Site
  • 49. Associate Sponsorship-1 Cost & Schedule Cost : Rs 60 lakhs 5 27 20 Jacket on Price and Chart 28 20 15 News Center 300*250     1 147*140 3rd HP   2 28 147*140 2nd HP 21 18 16 147*140 1st HP Dates Associate -1
  • 50. Associate Sponsorship-2 Cost & Schedule Cost : Rs 60 lakhs 28 21 16 Jacket on Price and Chart 29 22 17 News Center 300*250   23 18 147*140 3rd HP     15 147*140 2nd HP 1 27 22 147*140 1st HP Dates Associate 2
  • 51. Associate Sponsorship-3 Cost & Schedule Cost : Rs 60 lakhs 29 23 18 Jacket on Price and Chart 5 1 24 News Center 300*250 25 22 15 147*140 3rd HP     17 147*140 2nd HP   6 2 147*140 1st HP Dates Associate 3
  • 52. Associate Sponsorship-4 Cost & Schedule Cost : Rs 60 lakhs 6 1 15 Jacket on Price and Chart 6 2 25 News Center 300*250   5 27 147*140 3rd HP   3 22 147*140 2nd HP   29 23 147*140 1st HP Dates Associate 4
  • 53. Best of Clicks
  • 54. IT Sectoral Report Highlights from leading industrialists on the current state of the IT industry and their expectations from this Budget. A snapshot of major policy announcements made in the previous Budget and its impact on the sector
    • Deliverables
    • Sponsorship of the Report Section
    • Branding of entire section
    • 1 million client banner
    • 1 million co sponsor banner
    Cost : Rs 15 lakhs
  • 55. Auto sectoral report Highlights from leading industrialists on the current state of the Auto industry and their expectations from this Budget. A snapshot of major policy announcements made in the previous Budget and its impact on the sector
    • Deliverables
    • Sponsorship of the Report Section
    • Branding of entire section
    • 1 million client banner
    • 1 million co sponsor banner
    Cost : Rs 15 lakhs
  • 56. Telecom sectoral report Highlights from leading industrialists on the current state of the Telecom sector and their expectations from this Budget. A snapshot of major policy announcements made in the previous Budget and its impact on the sector
    • Deliverables
    • Sponsorship of the Report Section
    • Branding of entire section
    • 1 million client banner
    • 1 million co sponsor banner
    Cost : Rs 15 lakhs
  • 57. Real estate sectoral report Highlights from leading industrialists on the current state of the Real Estate sector and their expectations from this Budget. A snapshot of major policy announcements made in the previous Budget and its impact on the sector
    • Deliverables
    • Sponsorship of the Report Section
    • Branding of entire section
    • 1 million client banner
    • 1 million co sponsor banner
    Cost : Rs 15 lakhs
  • 58. Banking sectoral report Highlights from leading industrialists on the current state of the Banking sector and their expectations from this Budget. A snapshot of major policy announcements made in the previous Budget and its impact on the sector
    • Deliverables
    • Sponsorship of the Report Section
    • Branding of entire section
    • 1 million client banner
    • 1 million co sponsor banner
    Cost : Rs 15 lakhs
  • 59. CEO speak Comments from top CEOs who share their expectations from Budget 2012. 50 bytes on the first day with 150 bytes over the 21 day Budget period
    • Deliverables
    • Sponsorship of the Section
    • Branding of the entire section
    • 1 million client banners
    • 1 million co sponsor banners
    Cost:Rs 18 lakhs
  • 60. FM speech Watch the Finance Minister present the Budget 2012 live. Users can also read the Budget speech later at their own leisure. Text of previous budget speeches are also available on moneycontrol.com
    • Deliverables
    • Sponsorship of the Section
    • Branding of entire section
    • 1.5 million client banners
    • 1 million co sponsor banners
    Cost : Rs 18 lakhs
  • 61. Rail Budget LIVE Coverage of the Railway Budget Speech. Views on issues like hike/slash in ticket rates, launch of new trains and archives and details over the last few years.
    • Deliverables
    • Sponsorship of the Section
    • Branding of entire section
    • 1 million client banners
    • 1 million co sponsor banners
    Cost : Rs 15 lakhs
  • 62. Travel Budget Cost : Rs 15 Lacs How will the policy decisions in the Budget affect the travel sector and will it have an impact on the travel expenses of the common man
    • Deliverables
    • Sponsorship of the Report Section
    • Branding of entire section
    • 1 million client banner
    • 1 million co sponsor banner
  • 63. Take stock A detailed analysis of the Budget and its impact on various stocks and sectors. Tools to see the stocks that have gained or lost the most since last Budget.
    • Deliverables
    • Sponsorship of the Section
    • Branding of entire section
    • 1 million client banners
    • 5 lac co sponsor banners
    Cost : RS 15 lakhs
  • 64. Budget tips Tips from experts from all fields on managing your finances pre and post Budget for investors, professionals, home-makers, retired people etc. Cost : Rs 15 lakhs
    • Deliverables
    • Sponsorship of the Section
    • Branding of entire section
    • 1 million client banners
    • 5 lac co sponsor banners
  • 65. Budget 360 Get a sector wise summation of last year’s Budget along with the winning and losing sectors Cost : Rs 15 lakhs
    • Deliverables
    • Sponsorship of the Section
    • Branding of entire section
    • 2 million client banners
    • 2 million co sponsor banners
  • 66. Budget archives
    • Deliverables
    • Sponsorship of theSection
    • Branding of entire section
    • 1 million client banner
    • 1 million co sponsor banner
    Archives and text from past Budgets with a comprehensive section-wise summation of all sectors Cost: Rs 15 lakhs
  • 67. Budget best buys
    • Deliverables
    • Sponsorship of the Section
    • Branding of entire section
    • 2 million client banner
    • 2 million co sponsor banner
    An incisive analysis of the best performing stocks and broker reactions. Reports from leading brokerage houses as well as post Budget Mutual Funds reactions Cost: Rs 15 lakhs
  • 68. FII reactions
    • Deliverables
    • Sponsorship of the Section
    • Branding of entire section
    • 1 million client banner
    • 1 million co sponsor banner
    Foreign Institutional Investors give their comments and reactions on the Budget. Cost : Rs 15 lakhs
  • 69. Tax calculator
    • Deliverables
    • Skin Integration of the tool
    • Branding of entire section
    • 5 lac client banner
    • 1million co sponsor banner
    A ready reckoner to check the Budget’s impact on your Income Tax; without waiting for the morning newspaper. The tax calculator can also be downloaded for future reference. Cost : Rs 15 Lakhs
  • 70. Debates/Polls/Surveys
    • Deliverables
    • Sponsorship of the Section
    • Branding of entire section
    • 2 million client banner
    • 1 million co sponsor banner
    Surveys, Polls and Debates before and after the Budget. Cost : Rs 18 lakhs
  • 71. Contests
    • Deliverables
    • Sponsorship of the Section
    • Branding of entire section
    • 5lac client banner
    • 2 million co sponsor banner
    Win exciting prizes by participating in contests like Guess the Sensex, Budget Rumors, Answer and Win and more . Cost : Rs 15 lakhs
  • 72. Capital gains calculator
    • Deliverables
    • Skin Integration of the tool
    • Branding of entire section
    • 5 lac client banner1million co sponsor banner
    A user-friendly and interactive tool to help calculate capital gains tax Cost : Rs 15 lakhs
  • 73. Countdown clock The number of days/hours/minutes to go before the Finance Minister begins his Budget Speech. Cost : Rs 15 lakhs
    • Deliverables
    • Sponsorship of the Section
    • Branding of entire section
    • 1 million client banner
    • 2 million co sponsor banner
  • 74. Mutual fund Meter Calculate the impact of the Budget on your Mutual Funds with the easy Mutual Fund Calculator
    • Deliverables
    • Sponsorship of the section
    • Interstitial on the section
    • 1 million client banners
    • 2 million co sponsor banners
    Cost : Rs 15 lakhs
  • 75. Graph – the sensex Cost : Rs 18 Lakhs SPONSORSHIP OF THE GRAPH The all important Sensex graph – How the markets react on the Budget day
  • 76. More ad spots Property Description CPM/ Rate 147x140 (HP) Fixed on Budget Homepage for 20 days (Rotated between the 3 spots Rs. 30 Lacs (Net + Taxes) On Day of Budget Rs 15 lac(Net + Taxes) Print Button Mouse rollover branding on every story’s print button Rs. 15 Lacs (Net + Taxes) ROS 300x600 banner Rs. 900 CPM
  • 77. Happy Budgeting