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The Traveler’s Appetite for Ancillary Products

by on Aug 27, 2013

  • 297 views

Watch the webinar: http://monetate.com/webinar/the-travelers-appetite-for-ancillary-products/ ...

Watch the webinar: http://monetate.com/webinar/the-travelers-appetite-for-ancillary-products/

Find out what types of ancillary offers travelers are most interested in–and when they want to receive them. Join Carroll Rheem, principal analyst at PhoCusWright, and Blair Lyon, Monetate’s vice president, marketing to explore the role of ancillaries within the travel process. Topics include:

Traveler attitudes towards ancillary services
Consumer interest in ancillaries by supplier type (airlines, hotels, car rental)
When/where travelers prefer to be offered additional services/upgrades
Personalization, mobile and the future of ancillaries

Presenters:

• Carroll Rheem, Former Principal Analyst, PhoCusWright
• Blair Lyon, Vice President, Marketing, Monetate

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