Your SlideShare is downloading. ×
0
Landing PageOptimizationNathan RichterStrategic Services Director                              @monetate   New York | Marc...
NFLSHOP.COM@monetate                 New York | March 19-23, 2012 | #sesny
works in the browsersingle one-timecut & paste tag              viewer                             browser      @monetate ...
Who s Testing Now?100.0% 90.0% 80.0% 70.0% 60.0% 50.0%                                                                    ...
Mindset of a            Hunter!@monetate          New York | March 19-23, 2012 | #sesny
Mindset of a     Farmer!
The Prep      lurks in every segment, of every metric.Start with high volume or high value segments.  Inbound             ...
Personalize the site experience                   Customer ProfileSite Content               Keyword                    @m...
Assessing Your OpportunityResources Available               Business Unit Support•   Testing tool(s)               •   Mer...
@monetate   New York | March 19-23, 2012 | #sesny
Gear - Official Site100’s of waterproof jackets in stockFREE shipping on all orders over $60              @monetate       ...
@monetate   New York | March 19-23, 2012 | #sesny
@monetate   New York | March 19-23, 2012 | #sesny
Insert            Geo-Targeted banner@monetate        New York | March 19-23, 2012 | #sesny
Replace hero image@monetate   New York | March 19-23, 2012 | #sesny
Change                                  images@monetate   New York | March 19-23, 2012 | #sesny
Message ConsistencyAverage conversion improvement range 5%-20% (as high as 100% )          1. Copy       100’s of Waterpro...
Free Shipping            On Orders Over $50!                  *Details@monetate           New York | March 19-23, 2012 | #...
Free Shipping            On All Orders - No Minimum                      *Details@monetate             New York | March 19...
Promotion TestingAverage conversion improvement range 25%-40% (as high as 150% )                                          ...
TOP RATED            TOP RATED@monetate               New York | March 19-23, 2012 | #sesny
TOP RATED@monetate     New York | March 19-23, 2012 | #sesny
BadgingConversion impact as high as 55%                                                     Ne w!                        M...
@monetate   New York | March 19-23, 2012 | #sesny
100’s de chaquetas impermeables en el envío de archivo    LIBRE de todos los pedidos de más de $ 60@monetate              ...
Geo-targetingConversion improvement as high as 100%            @monetate           New York | March 19-23, 2012 | #sesny
@monetate   New York | March 19-23, 2012 | #sesny
@monetate   New York | March 19-23, 2012 | #sesny
Make it     a Landing Session      @monetate   New York | March 19-23, 2012 | #sesny
@monetate   New York | March 19-23, 2012 | #sesny
@monetate   New York | March 19-23, 2012 | #sesny
@monetate   New York | March 19-23, 2012 | #sesny
@monetate   New York | March 19-23, 2012 | #sesny
@monetate   New York | March 19-23, 2012 | #sesny
Tactics to Improve Conversion   Consistency! Message, Image, Merchandise...   Average conversion improvement = 5% to 20%  ...
Who s Testing Now?100.0% 90.0% 80.0% 70.0% 60.0% 50.0%                                                                    ...
Who s Testing Now?100.0%                                                                         Avg. Monetate customer ru...
Thank You             Monetate’s 10 Best Practices and more:  More       http://monetate.com/resourcesResources!          ...
Upcoming SlideShare
Loading in...5
×

Landing Page Optimization (#SESNY)

761

Published on

Landing Page Optimization, Nathan Richter, Strategic Service Director, Monetate
March 21, 2012 Search Engine Strategies New York

You have to admire the singular focus of landing pages. Their job is to convert visitors. Whether that means obtaining event registrations, increasing fulfillment downloads or securing sales, they are evaluated on how well they convert visitors to take that next action.

Although there objective is easy to understand, the practice of testing and tweaking landing pages to achieve an optimal conversion rate is a little more complex. NY Times Bestselling Author & co-founder of Web Analytics Association, Bryan Eisenberg, will share how businesses can tune and refine their landing pages to get that conversion.

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
761
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
15
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "Landing Page Optimization (#SESNY)"

  1. 1. Landing PageOptimizationNathan RichterStrategic Services Director @monetate New York | March 19-23, 2012 | #sesny
  2. 2. NFLSHOP.COM@monetate New York | March 19-23, 2012 | #sesny
  3. 3. works in the browsersingle one-timecut & paste tag viewer browser @monetate New York | March 19-23, 2012 | #sesny
  4. 4. Who s Testing Now?100.0% 90.0% 80.0% 70.0% 60.0% 50.0% 61% do less 40.0% than 5 tests per month 31% 30.0% 27% 20% 20% 16% 20.0% 16% 14% 12% 6% 7% 6% 4% 2% 2% 1% 1% 0% 10.0% 4% >100 >1000 21-50 51-100 0% 6-10 11-20 2 3-5 1 Response 2010: 222 Source: 2011 Conversion Report from eConsultancy Response 2019: 271 @monetate New York | March 19-23, 2012 | #sesny
  5. 5. Mindset of a Hunter!@monetate New York | March 19-23, 2012 | #sesny
  6. 6. Mindset of a Farmer!
  7. 7. The Prep lurks in every segment, of every metric.Start with high volume or high value segments. Inbound Visitor Profile search keyword/term, Visitor brand affinity, prior purchase history, preferences, etc. search engine, social referrer Customer Groups Time Affinity, Preferences, Multi- When do they visit, when do they channel, Member research Behavior Geography Visitor recency, frequency, Site Geo location of visitor, location of interaction nearest store, nearest distribution center @monetate New York | March 19-23, 2012 | #sesny
  8. 8. Personalize the site experience Customer ProfileSite Content Keyword @monetate New York | March 19-23, 2012 | #sesny
  9. 9. Assessing Your OpportunityResources Available Business Unit Support• Testing tool(s) • Merchandising• Platform Capabilities • Creative/Design• People power • IT/Development• Promotions? • Analytics @monetate New York | March 19-23, 2012 | #sesny
  10. 10. @monetate New York | March 19-23, 2012 | #sesny
  11. 11. Gear - Official Site100’s of waterproof jackets in stockFREE shipping on all orders over $60 @monetate New York | March 19-23, 2012 | #sesny
  12. 12. @monetate New York | March 19-23, 2012 | #sesny
  13. 13. @monetate New York | March 19-23, 2012 | #sesny
  14. 14. Insert Geo-Targeted banner@monetate New York | March 19-23, 2012 | #sesny
  15. 15. Replace hero image@monetate New York | March 19-23, 2012 | #sesny
  16. 16. Change images@monetate New York | March 19-23, 2012 | #sesny
  17. 17. Message ConsistencyAverage conversion improvement range 5%-20% (as high as 100% ) 1. Copy 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 2. Images 3. Product @monetate New York | March 19-23, 2012 | #sesny
  18. 18. Free Shipping On Orders Over $50! *Details@monetate New York | March 19-23, 2012 | #sesny
  19. 19. Free Shipping On All Orders - No Minimum *Details@monetate New York | March 19-23, 2012 | #sesny
  20. 20. Promotion TestingAverage conversion improvement range 25%-40% (as high as 150% ) Free Shipping 1. Natural - lower acquisition cost On All Orders - No Minimum *Details 2. Paid - part of ROI analysis Free Shipping On Orders Over $50! *Details @monetate New York | March 19-23, 2012 | #sesny
  21. 21. TOP RATED TOP RATED@monetate New York | March 19-23, 2012 | #sesny
  22. 22. TOP RATED@monetate New York | March 19-23, 2012 | #sesny
  23. 23. BadgingConversion impact as high as 55% Ne w! Men’s dress shirt LG $59.95 @monetate New York | March 19-23, 2012 | #sesny
  24. 24. @monetate New York | March 19-23, 2012 | #sesny
  25. 25. 100’s de chaquetas impermeables en el envío de archivo LIBRE de todos los pedidos de más de $ 60@monetate New York | March 19-23, 2012 | #sesny
  26. 26. Geo-targetingConversion improvement as high as 100% @monetate New York | March 19-23, 2012 | #sesny
  27. 27. @monetate New York | March 19-23, 2012 | #sesny
  28. 28. @monetate New York | March 19-23, 2012 | #sesny
  29. 29. Make it a Landing Session @monetate New York | March 19-23, 2012 | #sesny
  30. 30. @monetate New York | March 19-23, 2012 | #sesny
  31. 31. @monetate New York | March 19-23, 2012 | #sesny
  32. 32. @monetate New York | March 19-23, 2012 | #sesny
  33. 33. @monetate New York | March 19-23, 2012 | #sesny
  34. 34. @monetate New York | March 19-23, 2012 | #sesny
  35. 35. Tactics to Improve Conversion Consistency! Message, Image, Merchandise... Average conversion improvement = 5% to 20% Product Badging Up to 55% conversion impact Promotional Testing Up to 150% conversion International / Geo-Target Messaging Up to 100% conversion improvement Communicating Success Priceless! @monetate New York | March 19-23, 2012 | #sesny
  36. 36. Who s Testing Now?100.0% 90.0% 80.0% 70.0% 60.0% 50.0% 61% do less than 5 tests per month 40.0% 31% 30.0% 27% 20% 20% 16% 20.0% 16% 14% 12% 6% 7% 6% 4% 2% 2% 1% 1% 0% 10.0% 4% >100 >1000 21-50 51-100 0% 6-10 11-20 2 3-5 1 Response 2010: 222Source: 2011 Conversion Report from eConsultancy Response 2019: 271 @monetate New York | March 19-23, 2012 | #sesny
  37. 37. Who s Testing Now?100.0% Avg. Monetate customer runs 90.0% 80.0% 40-60 campaigns per month 70.0% 60.0% 50.0% 61% do less 40.0% than 5 tests per month 31% 30.0% 27% 20% 20% 16% 20.0% 16% 14% 12% 6% 7% 6% 4% 2% 2% 1% 1% 0% 10.0% 4% >100 >1000 21-50 51-100 0% 6-10 11-20 2 3-5 1 Source: 2011 Conversion Report from eConsultancy Response 2010: 222 Response 2019: 271 @monetate New York | March 19-23, 2012 | #sesny
  38. 38. Thank You Monetate’s 10 Best Practices and more: More http://monetate.com/resourcesResources! Contact: nrichter@monetate.com @monetate New York | March 19-23, 2012 | #sesny
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×