Back to School Season
• One of the largest sale seasons for the industry.
• Wanted to effectively segment out our user
groups and provide relevant onsite experiences.
• Focus on a few key groups
The Process – With LivePredict
How to Uncover
• Defined what we were looking for:
– We are looking to discover BTS shoppers that are most valuable to us.
• Look at the numbers to help direct you initially.
– Customers with the highest Average Order Value
– Preferences for higher margin items
– High repeat purchase frequency
• Propensity to buy bigger ticket items
- Futons and chairs
• Often in a heavily populated area not
inside a major metropolitan area
• Age demographic of 18-25
Live Predict and Geo Targeting
• Using the Monetate LivePredict tool we are able to
uncover new segments based on our assumptions.
A few examples:
- High proportion of population under 24
- High populated non-metropolitan areas
- Education level
The Solution – Targeted Assets
• College Back to School Banner
• Takes users to a custom page with items relevant to their interests.
• Only shows to users in those specified demographic locations.
The End Result
• Segments were delivered a relevant experience
• More known about these customers were known.
• Internal resources could focus on key areas
based up discovery. (Efficiency)
• Begin with a goal in mind.
• Start with low hanging fruit within your data, let that
• Enhance with tools such as LivePredict to discover
unique characteristics of your segments.
• Target through Monetate.
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