customer story:marketing agilitydrives innovation                    a publication from
marketing agility drives innovation     About QVC     One of the largest multimedia retailers in the world, QVC, Inc. is  ...
marketing agility drives innovation                                 Monetate’s platform is scalable enough                ...
marketing agility drives innovation     We sat down with Alex Miller of QVC to talk about how one     of the world’s large...
marketing agility drives innovation     What’s your favorite Monetate feature?     The content insertion capability is hug...
marketing agility drives innovation     Final Thoughts?     When Monetate first talked to us about their speed of deployme...
Expert Optimization ResourcesValuable case studies, eBooks, white papers, webinars & infographicsmonetate.com/resourcesReq...
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QVC Customer Story

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Run your business with unprecedented agility with help from the Monetate Success Team. View more website optimization resources at http://www.monetate.com.resources

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QVC Customer Story

  1. 1. customer story:marketing agilitydrives innovation a publication from
  2. 2. marketing agility drives innovation About QVC One of the largest multimedia retailers in the world, QVC, Inc. is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry, and home products. QVC’s programming is distributed to over 195 million homes worldwide. The company’s website, QVC.com, one of the largest general merchant Internet sites, is #8 in the Internet Retailer Top 500. On Black Friday, 2010, QVC.com contributed more than 40% of the company’s record $42 million in sales. Based in Pennsylvania with operations in the United Kingdom, Germany, Japan, and Italy, QVC has shipped more than a billion packages in its 25-year history. www.QVC.com a monetate customer story | 2
  3. 3. marketing agility drives innovation Monetate’s platform is scalable enough to handle our volume, yet flexible enough to allow us test to virtually any idea. - Alex Miller, VP of eCommerce & eMarketing a monetate customer story | 3
  4. 4. marketing agility drives innovation We sat down with Alex Miller of QVC to talk about how one of the world’s largest multimedia retailers uses Monetate. How does QVC use Monetate? At QVC, we use Monetate to optimize the customer experience and sales Thankfully, Monetate has changed all that. First, Monetate lets us roll performance of QVC.com while reducing costs and time-to-market. out features much cheaper and quicker than going through IT. Second, Monetate lets us test stuff and turn it off if it doesn’t work. Third, if We use Monetate for targeting, but also for rapid site development, something we test does make money, Monetate lets us leave it in place both content and features. For example, whenever we come up with a to keep on doing just that. new feature we want to try, we turn to Monetate to roll it out and test if it works. If we like the results, then we can build it into our commerce Of course, QVC.com is not just using Monetate for site development. platform; but in the meantime, it’s a whole lot easier to try it first with About a quarter of what we do with Monetate is standard stuff like Monetate. landing page consistency banners and optimizing site traffic. We plan to do more of this because, frankly, it makes us money. When you For example, before Monetate, the process of rolling out new operate at our scale, even a slightly good idea, when layered across six marketing content and features went like this: First we would find out million sessions a week, means serious added revenue. if it could be done with our current package; if so, we’d write up the requirements and get it ranked. After that, we would get IT resources assigned and get the design worked out; then maybe, in six months or so, we would try rolling it out onto the site. We wouldn’t test it, because the sentiment was, “Why waste IT resources testing something?” As a result, we would often not execute, or we would move forward just hoping our gut instinct was correct. a monetate customer story | 4
  5. 5. marketing agility drives innovation What’s your favorite Monetate feature? The content insertion capability is huge for us. The ability that Monetate gives us to insert content seamlessly, anywhere on our site without having to modify our template or our pages, that’s phenomenal. That is the dream. That is what everyone tells you they can do, but nobody else can do. a monetate customer story | 5
  6. 6. marketing agility drives innovation Final Thoughts? When Monetate first talked to us about their speed of deployment, combined with the testing, combined with the ease of integration, we said: “That sounds unbelievable, but if you can really deliver on that, we’ll get some.” Today, Monetate has delivered on all of that and then some. About a quarter of what we do with Monetate is standard stuff like landing page consistency banners and optimizing site traffic. We plan to do more of this because, frankly, it makes us money. - Alex Miller, VP of eCommerce & eMarketing a monetate customer story | 6
  7. 7. Expert Optimization ResourcesValuable case studies, eBooks, white papers, webinars & infographicsmonetate.com/resourcesRequest a DemoCall 877-MONETATE (US) l 484-323-6313 (around the world)demo.monetate.com1-877-MONETATE | 484-323-6313 | www.monetate.com©2012 Monetate Inc. All Rights Reserved

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