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PetFoodDirect.com Customer Story
PetFoodDirect.com Customer Story
PetFoodDirect.com Customer Story
PetFoodDirect.com Customer Story
PetFoodDirect.com Customer Story
PetFoodDirect.com Customer Story
PetFoodDirect.com Customer Story
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PetFoodDirect.com Customer Story

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Run your business with unprecedented agility with help from the Monetate Success Team. View more website optimization resources at http://www.monetate.com.resources

Run your business with unprecedented agility with help from the Monetate Success Team. View more website optimization resources at http://www.monetate.com.resources

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  • 1. customer story: A marketer’s best friend, moving fast a publication from
  • 2. About PetFoodDirect.com The mission of PetFoodDirect.com is to provide “pet parents” and owners with online access to the widest possible variety of pet supplies delivered conveniently to the customer’s door. Founded in 1997, the company now offers over 16,000 products and 137 brands of pet food, which it ships all across the U.S. as well as to a large number of military personnel overseas. As an online pure-play, PetFoodDirect.com is continually looking to optimize its website marketing. The company was an early adopter of Monetate, which has now become an integral part of its marketing activities. www.PetFoodDirect.com a monetate customer story | 2 a marketer’s best friend, moving fast
  • 3. Monetate is an easy tool to use and deploy, and yet it gives me more sophisticated targeting rules and capabilities than some of the other products I’ve worked with. - Colton Perry, VP of Marketing a monetate customer story | 3 a marketer’s best friend, moving fast
  • 4. How Does PetFoodDirect Use Monetate? We started with the low-hanging fruit. For example, Monetate gave us theabilitytoaligncreativesfromouremailoffersthroughtothewebsite landing, then reinforce the offer throughout the site experience. And Monetate makes it so easy, I can optimize an email blast to half a million customers in just five minutes. Of course, PetFoodDirect.com is using Monetate for a lot more than emailconversion.Weareprobablyrunning30or40differentcampaigns right now. For example, people coming into our online store from certain high-traffic search words get branded offers related to those keywords. We’re also aligning more of our display media with Monetate so we carry the creative messaging in the ad unit through to the site. We’re even using Monetate to support our TV advertising. One of the most successful tests we’ve run with Monetate was called “Don’t Forget” where we looked at the contents of the customer’s shopping cart and, if it didn’t contain a product from a specific category, we would display a reminder like “Don’t forget to purchase that category.” That test showed a huge increase in average order value and an annualized revenue increase of something like $1.2 million. We sat down with Colton Perry of PetFoodDirect.com to talk about how this online retailer uses Monetate. Don’t Forget! a monetate customer story | 4 a marketer’s best friend, moving fast
  • 5. What Do You Like Most About Monetate? Personally, I like the way Monetate is helping me meet and exceed my annual goals as VP of Marketing. Monetate is helping me hit my conversion rate and average order value targets, as well as targets related to repeat purchases and a specific product line we are promoting. Monetate is an easy tool to use and deploy and yet it gives me more sophisticated targeting rules and capabilities than some of the other products I’ve worked with. To me, Monetate is not just an A/B and multivariate testing tool; it’s a targeting tool that helps me understand who visited my site but didn’t purchase, where they are geographically, those kinds of things. I also like how Monetate can be used across our whole way of doing business. For example, one of our challenges is shipping costs for a heavy product like dog food. One of our highest traffic states is Californiabutthey’reoutWestandwe’reoutEast,soI’malwaysthinking what can kind of tests can I run to learn more about that challenge and ways of overcoming it. Monetate lets me do this without having to add anything to the IT queue. a monetate customer story | 5 a marketer’s best friend, moving fast
  • 6. Any Final Thoughts? The flexibility and speed to deployment of Monetate have been a big help to PetFoodDirect.com as we pursue an aggressive growth strategy. Personally, I love the infinite options that Monetate puts at your fingertips. As a marketer using Monetate, you’re only limited by your own thinking. Monetate makes it so easy, I can optimize an email blast to half a million customers in just five minutes. - Colton Perry, VP of Marketing a monetate customer story | 6 a marketer’s best friend, moving fast
  • 7. Expert Optimization Resources Valuable case studies, eBooks, white papers, webinars & infographics monetate.com/resources Request a Demo Call 877-MONETATE (US) l 484-323-6313 (around the world) demo.monetate.com 1-877-MONETATE | 484-323-6313 | www.monetate.com ©2012 Monetate Inc. All Rights Reserved

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