Landing Optimization Tips

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Presented by Monetate Strategic Services Director Nathan Richter at Search Engine Summit San Francisco, 2011

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Landing Optimization Tips

  1. 1. Nathan Richter Director, Strategic ServicesTuesday, December 13, 11
  2. 2. 100.0% 90.0% 80.0% 70.0% 60.0% 61% do less 50.0% than 5 tests per month 40.0% 31% 30.0% 27% 20% 20% 16% 20.0% 16% 14% 12% 6% 7% 6% 4% 2% 2% 1% 1% 0% 10.0% 4% >100 >1000 21-50 51-100 0% 6-10 11-20 2 3-5 1 Response 2010: 222 Source: 2011 Conversion Report from eConsultancy Response 2009: 271Tuesday, December 13, 11
  3. 3. Tuesday, December 13, 11
  4. 4. Tuesday, December 13, 11
  5. 5. Inbound Visitor!Profile Search keyword/term, search Visitor brand affinity, prior engine, social referrer purchase history, preferences, etc. Customer!Groups Time Affinity, preferences, multi- When do they visit, when do they channel, member research Behavior Geography Visitor recency, frequency, site Geolocation of visitor, location of interaction nearest store, nearest distribution centerTuesday, December 13, 11
  6. 6. Customer Profile Site Content KeywordTuesday, December 13, 11
  7. 7. Tuesday, December 13, 11
  8. 8. Gear - Official Site 100’s of waterproof jackets in stock FREE shipping on all orders over $60Tuesday, December 13, 11
  9. 9. Tuesday, December 13, 11
  10. 10. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60Tuesday, December 13, 11
  11. 11. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60Tuesday, December 13, 11
  12. 12. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60Tuesday, December 13, 11
  13. 13. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60Tuesday, December 13, 11
  14. 14. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 Waterproof JacketsTuesday, December 13, 11
  15. 15. Average conversion improvement range 5%-20% ( as high as 100% )Tuesday, December 13, 11
  16. 16. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 Waterproof JacketsTuesday, December 13, 11
  17. 17. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 Waterproof JacketsTuesday, December 13, 11
  18. 18. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 Waterproof Jackets TOP RATED TOP RATED TOP RATED TOP RATEDTuesday, December 13, 11
  19. 19. Conversion impact as high as 55%Tuesday, December 13, 11
  20. 20. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 Waterproof Jackets TOP RATED TOP RATEDTuesday, December 13, 11
  21. 21. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 Waterproof Jackets TOP RATED TOP RATEDTuesday, December 13, 11
  22. 22. Average conversion improvement range 5%-15%Tuesday, December 13, 11
  23. 23. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 Waterproof Jackets TOP RATED TOP RATEDTuesday, December 13, 11
  24. 24. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 Waterproof Jackets TOP RATED TOP RATEDTuesday, December 13, 11
  25. 25. Conversion improvement as high as 100%Tuesday, December 13, 11
  26. 26. Tuesday, December 13, 11
  27. 27. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 Waterproof Jackets TOP RATED TOP RATEDTuesday, December 13, 11
  28. 28. Make itTuesday, December 13, 11
  29. 29. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 Waterproof JacketsTuesday, December 13, 11
  30. 30. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60Tuesday, December 13, 11
  31. 31. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60Tuesday, December 13, 11
  32. 32. ‣ Average conversion improvement = 5% to 20% ‣ Up to 55% conversion impact ‣ Average conversion improvement = 5% to 15% ‣ Up to 100% conversion improvement ‣ Priceless!Tuesday, December 13, 11
  33. 33. 100.0% 90.0% 80.0% 70.0% 60.0% 61% do less 50.0% than 5 tests per month 40.0% 31% 30.0% 27% 20% 20% 16% 20.0% 16% 14% 12% 6% 7% 6% 4% 2% 2% 1% 1% 0% 10.0% 4% >100 >1000 21-50 51-100 0% 6-10 11-20 2 3-5 1 Response 2010: 222 Source: 2011 Conversion Report from eConsultancy Response 2009: 271Tuesday, December 13, 11
  34. 34. Avg. Monetate customer 100.0% runs 40-60 campaigns 90.0% per month 80.0% 70.0% 60.0% 61% do less 50.0% than 5 tests per month 40.0% 31% 30.0% 27% 20% 20% 16% 20.0% 16% 14% 12% 6% 7% 6% 4% 2% 2% 1% 1% 0% 10.0% 4% >100 >1000 21-50 51-100 0% 6-10 11-20 2 3-5 1 Response 2010: 222 Source: 2011 Conversion Report from eConsultancy Response 2009: 271Tuesday, December 13, 11
  35. 35. Download Monetate’s 10 Best Practices at: http://info.monetate.com/BestPractices.html Contact: nrichter@monetate.comTuesday, December 13, 11
  36. 36. Download Monetate’s 10 Best Practices at: Don’t http://info.monetate.com/BestPractices.html Forget Contact: nrichter@monetate.comTuesday, December 13, 11

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