special presentation for:                                                          February 13, 2012presented by: Eric Mil...
What is your business/brand strategy?What is the stomach for risk?•Gilt Group - need for speed•David’s Bridal - registration
makes perfect
Before   After                      Take your                 customers directly                  to the cart on an       ...
Header                        Dropdown         Intersticial         w/ Upsel
Try QuickView in Cart
Present the cart    contents throughout thecheckout funnel
“If there is a coupon box,there must be a code I can find”
“If there is a coupon box,there must be a code I can find”                                   so hide it
“If there is a coupon box,there must be a code I can find”                          so hide it
optimize the button by user segment, New vs. Return, International customers, and more
accreditationService and price guarantees create re-assurance,    include these with your other trust logos.
Remember a returning customers preferred   payment type and remove others
Deliver the right message, to the rightperson at the right timeServe all your customers, not just majorityAchieve relevance
banerconsistency
Manage website content quickly  easilyMake data-driven marketing decisionsDeliver the right message, to the rightperson at...
NFLSHOP.COM              Gomez top 10 fastest sites
Do more, learn faster, grab revenue
"Cart Attack" presented at the IR Web Design & Usability Conference
"Cart Attack" presented at the IR Web Design & Usability Conference
"Cart Attack" presented at the IR Web Design & Usability Conference
"Cart Attack" presented at the IR Web Design & Usability Conference
"Cart Attack" presented at the IR Web Design & Usability Conference
"Cart Attack" presented at the IR Web Design & Usability Conference
"Cart Attack" presented at the IR Web Design & Usability Conference
"Cart Attack" presented at the IR Web Design & Usability Conference
"Cart Attack" presented at the IR Web Design & Usability Conference
"Cart Attack" presented at the IR Web Design & Usability Conference
"Cart Attack" presented at the IR Web Design & Usability Conference
"Cart Attack" presented at the IR Web Design & Usability Conference
"Cart Attack" presented at the IR Web Design & Usability Conference
"Cart Attack" presented at the IR Web Design & Usability Conference
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"Cart Attack" presented at the IR Web Design & Usability Conference

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Eric Miller, Director of Product Management at Monetate, presented "Cart Attack" on February 13, 2012 during the Internet Retailer Web Design & Usability Conference.

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"Cart Attack" presented at the IR Web Design & Usability Conference

  1. 1. special presentation for: February 13, 2012presented by: Eric Miller, Director, Product Management
  2. 2. What is your business/brand strategy?What is the stomach for risk?•Gilt Group - need for speed•David’s Bridal - registration
  3. 3. makes perfect
  4. 4. Before After Take your customers directly to the cart on an ‘ADD’, or highlight when a product has been added
  5. 5. Header Dropdown Intersticial w/ Upsel
  6. 6. Try QuickView in Cart
  7. 7. Present the cart contents throughout thecheckout funnel
  8. 8. “If there is a coupon box,there must be a code I can find”
  9. 9. “If there is a coupon box,there must be a code I can find” so hide it
  10. 10. “If there is a coupon box,there must be a code I can find” so hide it
  11. 11. optimize the button by user segment, New vs. Return, International customers, and more
  12. 12. accreditationService and price guarantees create re-assurance, include these with your other trust logos.
  13. 13. Remember a returning customers preferred payment type and remove others
  14. 14. Deliver the right message, to the rightperson at the right timeServe all your customers, not just majorityAchieve relevance
  15. 15. banerconsistency
  16. 16. Manage website content quickly easilyMake data-driven marketing decisionsDeliver the right message, to the rightperson at the right timeso you can
  17. 17. NFLSHOP.COM Gomez top 10 fastest sites
  18. 18. Do more, learn faster, grab revenue

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