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Vantaggiocompetitivo
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  • 1. Analisi del vantaggio competitivo e FCS• Leadership di costo: – realizzare la produzione al costo più basso• Leadership di differenziazione: – conferisce al prodotto un valore distintivo• Strategia di focalizzazione: – indirizza azione verso un segmento ristretto• Fattori Critici di Successo: – competenze necessarie per costruire il vantaggio competitivo