The History of American Advertising
And its Relationship to Nature
By: Monica DeStefano and Molly Shea
The Boston News-Letter publishes the first ever newspaper advertisement. The ad featured a real estate announcement for an estate in Oyster Bay, Long Island.
Benjamin Franklin begins publishing Philadelphia’s Pennsylvania Gazette, which includes pages of news advertisements.
The first advertising agency, formed by Volney Palmer, opens in Philadelphia, Pennsylvania.
The first advertising convention is held in New York City.
John Wanamaker, founder of Wanamaker department stores, hires the first full-time advertising copy writer, John E. Powers.
Procter and Gamble begins advertising for Ivory Soap with an unparallel budget of $11,000.
The price of Munsey’s Magazine decreases to 10 cents and the subscription raises to $1. This was the first attempt to keep a magazine alive on advertising revenue.
Woodbury Soap invents its “skin you love to touch” campaign, marking the first use of sex appeal in advertising.
After the stock market crash, advertising fell from its high of $3.5 billion to $1.5 billion by 1933.
The War Advertising Council is formed to prepare voluntary advertising campaigns and promote war efforts. The Council gains $350 million in revenue from their public service announcements.
“Smokey the Bear” becomes the mascot for the United States Forest Service.
Marlboro Cigarettes begins their advertising campaign featuring “Marlboro Man.”
Doyle Dane Bernbach introduces the "creative team" approach of combining a copywriter with an art director to create its "Think Small" campaign for Volkswagen.
After the U.S. surgeon general determines that smoking is "hazardous to your health," The New Yorker and other magazines ban cigarette ads.
Mary Wells is the first woman to head a major advertising agency.
The first Earth Day was held. Ad campaigns began utilizing environmental awareness by making their products seem “Green.”
Congress prohibits broadcast advertising of cigarettes.
The Supreme Court grants First Amendment protection to advertisers.
Advertising agency N.W. Ayers and Son creates a recruitment campaign for the U.S. Army, with the slogan: “Be all that you can be.”
Needham Harper Worldwide, BBDO International and Doyle Dane Bernbach merge to create Omnicom Group, the largest advertising company in the world.
The Internet becomes a reality as 5 million users worldwide get online.
In the largest account switch in history, IBM Corp, yanks its business from scores of agencies worldwide and consolidates the entire account with O&M.
Interpublic combines its Western International Media with Initiative Media in Paris to create the world's largest media management shop with $10 billion in billings.
Internet advertising breaks the $2 billion mark and heads toward $3 billion as the industry, under prodding from Procter & Gamble, moves to standardize all facets of the industry.
The Kaiser Family Foundation released a report connecting fast food advertising that targets children to childhood obesity in the U.S.
BP, Tesco and Marks & Spencer have the highest profile “green” publicity campaigns, and considered most guilty of “green-washing” in terms of coverage
The global mobile advertising market is reported to be $2.2 billion.
The Federal Trade Commission states that it will reevaluate its guidelines for environmental claims in advertisements in order to reduce “green-washing.”