Advertising and Nature
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  • 1. The History of American Advertising
    And its Relationship to Nature
    By: Monica DeStefano and Molly Shea
  • 2. 1704
    The Boston News-Letter publishes the first ever newspaper advertisement. The ad featured a real estate announcement for an estate in Oyster Bay, Long Island.
  • 3. 1729
    Benjamin Franklin begins publishing Philadelphia’s Pennsylvania Gazette, which includes pages of news advertisements.
  • 4. 1843
    The first advertising agency, formed by Volney Palmer, opens in Philadelphia, Pennsylvania.
  • 5. 1873
    The first advertising convention is held in New York City.
  • 6. 1880
    John Wanamaker, founder of Wanamaker department stores, hires the first full-time advertising copy writer, John E. Powers.
  • 7. 1882
    Procter and Gamble begins advertising for Ivory Soap with an unparallel budget of $11,000.
  • 8. 1893
    The price of Munsey’s Magazine decreases to 10 cents and the subscription raises to $1. This was the first attempt to keep a magazine alive on advertising revenue.
  • 9. 1911
    Woodbury Soap invents its “skin you love to touch” campaign, marking the first use of sex appeal in advertising.
  • 10. 1929
    After the stock market crash, advertising fell from its high of $3.5 billion to $1.5 billion by 1933.
  • 11. 1942
    The War Advertising Council is formed to prepare voluntary advertising campaigns and promote war efforts. The Council gains $350 million in revenue from their public service announcements.
  • 12. 1944
    “Smokey the Bear” becomes the mascot for the United States Forest Service.
  • 13. 1954
    Marlboro Cigarettes begins their advertising campaign featuring “Marlboro Man.”
  • 14. 1960
    Doyle Dane Bernbach introduces the "creative team" approach of combining a copywriter with an art director to create its "Think Small" campaign for Volkswagen.
  • 15.
  • 16. 1964
    After the U.S. surgeon general determines that smoking is "hazardous to your health," The New Yorker and other magazines ban cigarette ads.
  • 17. 1967
    Mary Wells is the first woman to head a major advertising agency.
  • 18. 1970
    The first Earth Day was held. Ad campaigns began utilizing environmental awareness by making their products seem “Green.”
  • 19. 1971
    Congress prohibits broadcast advertising of cigarettes.
  • 20. 1976
    The Supreme Court grants First Amendment protection to advertisers.
  • 21. 1981
    Advertising agency N.W. Ayers and Son creates a recruitment campaign for the U.S. Army, with the slogan: “Be all that you can be.”
  • 22.
  • 23. 1986
    Needham Harper Worldwide, BBDO International and Doyle Dane Bernbach merge to create Omnicom Group, the largest advertising company in the world.
  • 24. 1993
    The Internet becomes a reality as 5 million users worldwide get online.
  • 25. 1994
    In the largest account switch in history, IBM Corp, yanks its business from scores of agencies worldwide and consolidates the entire account with O&M.
  • 26. 1998
    Interpublic combines its Western International Media with Initiative Media in Paris to create the world's largest media management shop with $10 billion in billings.
  • 27. 1999
    Internet advertising breaks the $2 billion mark and heads toward $3 billion as the industry, under prodding from Procter & Gamble, moves to standardize all facets of the industry.
  • 28. 2004
    The Kaiser Family Foundation released a report connecting fast food advertising that targets children to childhood obesity in the U.S.
  • 29. 2007
    BP, Tesco and Marks & Spencer have the highest profile “green” publicity campaigns, and considered most guilty of “green-washing” in terms of coverage
  • 30. 2007
    The global mobile advertising market is reported to be $2.2 billion.
  • 31. 2008
    The Federal Trade Commission states that it will reevaluate its guidelines for environmental claims in advertisements in order to reduce “green-washing.”
  • 32.
  • 33. IBM Ad
  • 34.
  • 35. Ford Ad
  • 36.
  • 37. BP Ad