Using The Arcs Model
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PPT presented at the WiAOC2007 about the use of a motivational model to enhance the motivation of arab online learners

PPT presented at the WiAOC2007 about the use of a motivational model to enhance the motivation of arab online learners

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Using The Arcs Model Presentation Transcript

  • 1. Mona Younes E-Training Consultant at IslamOnline.net May, 2007 Using ARCS Model to motivate Adult Arab Learners in an online setting Case study
  • 2. Using ARCS Model to motivate Online Adult Arab Learners
    • The Educational Scene
  • 3. Using ARCS Model to motivate Online Adult Arab Learners
    • How many of you have visited an Arab country before?
    • How many of you have any teaching experience with Arab Learners?
    • How many internet users do you think are there in the Arab world?
    • What is the percentage of Arabic speaking population?
  • 4.  
  • 5. Using ARCS Model to motivate Online Adult Arab Learners
    • The Arab World consists of 23 countries with a combined population of some 325 million people, 26.3 million of them (8%) are regular internet users . This figure is poised to double to 50 million by 2009, according to Eric Schmidt, Google Chief.
    • Arabic speakers worldwide represent 5% of the world's population but only 2% of its Internet users.
    • Internet usage rates increased to 8.50%, compared to 5.36% in 2004.
  • 6. Using ARCS Model to motivate Online Adult Arab Learners
    • No data could be found related to internet usage within the educational sector in the Arab region.
    • IN the year 2001:
    Total of 100.000 PCs installed in Arab educational institutions 16 million in the USA 2 million in Japan 1 million in Germany
  • 7. The E-Learning Market…
  • 8. Using ARCS Model to motivate Online Adult Arab Learners
    • The E-learning market in the Gulf region:
    • IN 2004 $ 72 million
    • raising at 27 % compound average rate
    • by the end of 2009 $ 240 million
  • 9.  
  • 10. Using ARCS Model to motivate Online Adult Arab Learners
    • Obstacles:
    • What do you think are the obstacles towards the active and constructive engagement of learners in online learning?
  • 11. Using ARCS Model to motivate Online Adult Arab Learners
    • One of the major obstacles was motivation… to motivate the learners in a non-formal online setting to engage interactively and constructively….
    • What is motivation?
  • 12. Using ARCS Model to motivate Online Adult Arab Learners
    • Motivation
    • Motivation deals with the question "Why do people do what they do“.
    • Learners' motivation describes the learners' willingness, need, desire and compulsion to participate in, and be successful in, the learning process"
  • 13. Using ARCS Model to motivate Online Adult Arab Learners
    • Why is Motivation in an online setting especially important?
  • 14. Using ARCS Model to motivate Online Adult Arab Learners
    • Contrary to conventional education, in distance education, motivation problems go undetected and the student is mostly left without any outside help.
    • Motivation of students and finding incentives to participate actively, was seen by Mason( 2001) as one of the most central keys to online teaching.
    • Kelvin Kruse (n.d.) saw a direct correlation between success in any e-learning initiative and motivation
  • 15. Using ARCS Model to motivate Online Adult Arab Learners
    • Keller invented in 1983 a simple, yet powerful four-factor theory explaining motivation called the ARCS Model:
    • A - Attention strategies for arousing and sustaining curiosity and interest;
    • R - Relevance strategies that link to learners' needs, interests, and motives;
    • C - Confidence strategies that help students develop a positive expectation for successful achievement;
    • S - Satisfaction strategies that provide extrinsic and intrinsic reinforcement for effort.
  • 16. Using ARCS Model to motivate Online Adult Arab Learners
    • Case Study
  • 17. A Bilingual Portal with a special focus on social issues In 2005: (acc. To Alexa) # 1 : Spiritual & Religious Site # 1: Islamic Website
  • 18. A need to serve a very diverse audience Counseling pages: Arabic and English A better understanding of differences stemming from the religious, cultural, and intellectual heritage of the audience. First hand information about audience needs Using ARCS Model to motivate Online Adult Arab Learners
  • 19. Using ARCS Model to motivate Online Adult Arab Learners Five Year Experience: The audience needed more than a good listening ear, and advising mouth; they needed a real helping hand providing them with skills and knowledge.
  • 20. Using ARCS Model to motivate Online Adult Arab Learners
    • LMS MOODLE
    • Specification Life Skills
    • Instructors SMEs
    • Mode 100% online
    • Type Interactive
    • Ed. Theory Social Constructivism
  • 21. Using ARCS Model to motivate Online Adult Arab Learners
    • The Survey
  • 22. Using ARCS Model to motivate Online Adult Arab Learners
    • Post Course Interview:
    • Parental Course ( total enrolled 87, final no. 40)
    • 80% rated the course as excellent/v. good.
    • Survey Sample: 5 males and 2 females.
    • When did you feel most motivated during the course? Why do you think you felt this way? What effected your motivation ( positively and negatively)?
  • 23. Using ARCS Model to motivate Online Adult Arab Learners
    • 80% : Rapid and timely feedback and frequent
    • communication on the board
    • 42% : Provocative postings
    • 42% : Having a highly active group of learners (made 'interaction' like an inevitable virus)
    • ATTENTION
  • 24. Using ARCS Model to motivate Online Adult Arab Learners
    • 70% :Content was very much related to authentic situations, dealing with practical and every day issues and dilemmas.
    • 42% :Skill-oriented content and instruction.
    • 42% :Opening Open Forums for socialization
    • Relevance
  • 25. Using ARCS Model to motivate Online Adult Arab Learners
    • 57% :Supportive and very encouraging tone.
    • 42% :Personal Introductions (even if anonymous)
    • 42% :Friendly and safe environment (anonymity allowed)
    • 28% :Heterogeneous groups, culturally diverse, with a 14% :Credibility and expertise of trainers
    • 14% :Catering for cultural understanding
    • Confidence
  • 26. Using ARCS Model to motivate Online Adult Arab Learners
    • 100% :Frequent, timely, positive, supportive and
    • encouraging communication. (Family-like
    • environment)
    • 58% :Warm welcoming messages on the personal
    • introduction forum.
    • 71% :Meeting others with same problems and issues
    • 71% :Chances for socialization and further networking.
    • 14% :Reminding emails, which avoided their usual
    • attitude of ‘lurking
    • Satisfaction
  • 27. Using ARCS Model to motivate Online Adult Arab Learners
    • A Best Practice List can be found on the forum
    • Future Plans
    • To survey what worked and what didn’t in an online
    • Collaborative project
    • ( A course about Multi- Intelligence for Teachers)
  • 28. Using ARCS Model to motivate Online Adult Arab Learners
    • Mona Younes
    • [email_address]
    • http://www.monay.net
    • Skype: monayegy1964