About For over 15 years, Mona Patel’s quick, lean strategies and customized solutions have set her apart in the user experience industry. Her core expertise is in understanding why people do what they do from how mobile phones will change spending habits to baby bedding designs that pregnant women associate with being a good mom. In short, she was disrupting UX before it was cool. In 2009, she started Motivate Design to create an agency driven by user experience strategy and design thinking rather than digital design and marketing best practices. She launched UX Hires in 2011, a recruiting firm dedicated to helping companies and UX talent find each other to create successful internal UX teams.